Sr. Social Media Manager

As a Sr. Social Media Manager at Digital Media Management (DMM), your primary responsibilities include overseeing editorial calendars and content rollouts across various social media platforms, publishing engaging content, and conducting social listening for assigned titles. You will also produce reports on social sentiment, facilitate community engagement, manage a small team, and actively participate in brainstorming sessions to develop innovative marketing campaigns.

To qualify for the Sr. Social Media Manager position at Digital Media Management, candidates typically need experience in the social media space, preferably within an agency setting. A proven track record in content creation for social media, strong copywriting skills, and experience managing people are essential. Familiarity with franchise content, as well as excellent interpersonal and communication skills, will significantly enhance your application.

The salary for the Sr. Social Media Manager role at Digital Media Management (DMM) ranges from $60,000 to $90,000 annually. The exact figure depends on your level of experience, your responsibilities within the position, and your subject matter expertise. This competitive salary also reflects DMM's commitment to providing comprehensive benefits and ensuring a supportive work environment.

As a Sr. Social Media Manager at Digital Media Management (DMM), you can expect a robust benefits package that covers 100% of employee medical, dental, and vision premiums, as well as 40% for dependents. Other benefits include open PTO, a 401(k) plan with employer matching, extensive training, and DEI initiatives designed to promote an inclusive work environment.

Digital Media Management (DMM) understands the importance of work/life balance for its employees. As a Sr. Social Media Manager, you will benefit from open PTO policies, allowing for unlimited vacation time, as well as designated sick and mental health days. Additionally, DMM offers early sign-off on Fridays at 2 p.m. to help you kick-start the weekend.

When developing a social media strategy as a Sr. Social Media Manager, it's essential to start with clear objectives aligned with the overall goals of the campaign. I analyze the target audience to understand their preferences and behaviors, use insights from social listening to identify trends, and collaborate with the creative team to craft engaging content. Regular analysis of engagement metrics allows for ongoing adjustments to optimize the strategy for better results.

In one of my previous roles, I managed a campaign for a gaming franchise that involved creating a content calendar that aligned with game releases. We integrated influencer partnerships and utilized platform-specific strategies to generate buzz. The campaign exceeded our engagement targets by 150%, and we saw a significant increase in brand awareness online due to strong community engagement and timely content.

I utilize a variety of tools for social media management, including Hootsuite for scheduling posts, Sprout Social for analyzing engagement metrics and social listening, and Canva for creating eye-catching graphics. Staying updated with the latest tools and technologies is crucial, as they streamline workflows and enhance the effectiveness of campaigns.

Handling negative feedback on social media involves responding promptly and professionally. I acknowledge the feedback, take the discussion offline if appropriate, and offer solutions or apologies where necessary. It’s important to portray the brand positively while addressing concerns, as effective management of negative comments can actually strengthen customer trust.

My strategies for community management include actively engaging with followers through timely responses, creating interactive content like polls and Q&As, and fostering discussions around relevant topics. Building a sense of community involves showing appreciation to followers, recognizing their contributions, and creating a welcoming space for interaction.

To ensure content aligns with the brand's voice and tone, I start by developing a comprehensive understanding of the brand guidelines. I adapt my writing style based on the target audience and context of the campaign, and I often collaborate with the creative team to align messaging across all platforms. Regularly reviewing content for consistency helps maintain the brand's identity.

I measure the success of a social media campaign through key performance indicators (KPIs) such as engagement rates, reach, impressions, and conversions. I utilize analytics tools to gather quantitative data and perform qualitative assessments through audience feedback. A successful campaign often requires a combination of high engagement and positive sentiment.

Collaboration is vital in my role as a Sr. Social Media Manager. I work closely with cross-functional teams, including creative, PR, and analytics teams, to ensure our campaigns are cohesive and impactful. Regular brainstorming sessions foster creativity and engagement and ensure that everyone is aligned with campaign goals.

I stay updated on social media trends by following industry-leading blogs, participating in webinars, and keeping an eye on popular social media accounts. Engaging with professional communities on platforms like LinkedIn helps broaden my perspective, and I often test new features on social media platforms to understand their potential impact.

I am excited about the opportunity to work for Digital Media Management because of its reputation for innovative and creative campaigns. The company’s commitment to diversity, inclusion, and employee development resonates deeply with me. Moreover, DMM's values align with my passion for crafting social media strategies that engage and resonate with diverse audiences.