Director, Customer Loyalty Marketing

CALIFORNIA - SAN MATEO /FANATICS COMMERCE – MARKETING & CREATIVE /SALARIED/ REMOTE

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Company Overview

Fanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering innovative products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans, a global partner network with over 900 sports properties, including major national and international professional sports leagues, teams, players associations, athletes, celebrities, colleges, and college conferences, and over 2,000 retail locations, including its Lids retail business stores. 

As a market leader with more than 18,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives. 

1.               Primary Purpose

Fanatics’ loyalty team is seeking a hands-on, high-energy marketer to manage our fast-growing rewards and loyalty programming including Fanatics Rewards and FanCash.

Working closely with the VP, Loyalty, and key partners across the business, this high-profile position will be responsible for the day-to-day running of Fanatics Commerce’s loyalty strategy across 100+ sites, stores, and properties. The ideal candidate will be customer obsessed and ROI focused. If you love sports, and understand the passion fans have for their favorite teams and athletes, this is a one-of-a-kind chance to tap into Fanatics’ unmatched access to teams and athletes to create a program for fans like no one else can.

II.             Key Responsibilities

·      Own all KPIs related to core program business and operating performance

·      Manage Fanatics MVP for Fanatics.com, and FanCash across 150+ sites and retail locations

·      Develop strategies for FanCash+, credit cards, and other ancillary programs

·      Collaborate with loyalty peers in other Fanatics’ verticals and Fanatics Loyalty LLC to deliver a seamless enterprise loyalty experience for customers of all Fanatics businesses.

·      Manage a team of direct reports, and collaborate cross-functionally with analytics, legal, finance, research, ops, Customer Service

·      Partner with ecommerce leaders to develop loyalty promotion strategy

·      Work closely with UX, creative, channel marketing, and site teams to develop and improve member experience and communication including lifecycle and promotional email, site features, and member content

·      Prioritize and execute A/B testing plans

·      Create member-exclusive promotions, products, events, contests, and experiences (e.g. FanFriday, FanShoot)

·      Collaborate with business development and merchandising teams to secure program sponsors

·      Research and develop new member benefits

·      Weekly and monthly reporting

·      Budgets, forecasts

III.            Dimensions

It is essential for the successful candidate to be able to manage cross functionally, persuade, influence, and build relationships to achieve program objectives. Experience managing 2+ team members is a plus.

IV.           Education and Experience Requirements

·      Min. 7+ years marketing, loyalty, CRM, retail, ecommerce, or related experience in a fast-paced environment

·      Bachelor’s degree, MBA preferred

·      Solid Excel and business math; data analysis (SQL) experience a plus

·      Experience working with agile product development teams

·      Proven track record of delivering results

·      Solid understanding of retail economics, customer LTV, experiment design, customer segmentation and targeting

·      Relevant CRM, loyalty, or other direct-to-consumer marketing and program management experience

·      Experience managing vendors

·      Outstanding written and verbal communication skills

·      Ability to interact comfortably at all levels of the organization

·      Ability to prioritize, set deadlines, manage multiple projects simultaneously, and meet aggressive growth goals

V. Personal Qualities

·      Sports fan!

·      Analytical

·      Organized

·      Curious

·      Able to get things done

·      Flexible and adaptable

·      Self starter; able to work independently with limited supervision

·      Team player

Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Fanatics recruiters will only reach out to applicants from an @fanatics.com or @fanatics.co.uk email address. For added security, where possible, apply through our company website at www.fanaticsinc.com/careers

Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics’ fair labor practices.

NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS: In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information.  We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future contract positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. For additional information on how we collect and use personal information in connection with your job application, review our Candidate Privacy Policy-CA