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Fanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally.

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CEO of Fanatics
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Michael Rubin
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3/20/2024 - Chief Financial Officer (CFO) at Tampa, FL


The best tech company Florida


It’s in Florida where it’s hot

We partner across our business to deliver transparent, fair and inclusive processes, free from discrimination of any form. Our aim is to build an inclusive Fanatics community, reflecting and representing society and the communities where we work, providing opportunities for all to succeed and grow. 

About Us

Fanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans, a global partner network with over 900 sports properties, including major national and international professional sports leagues, teams, players associations, athletes, celebrities, colleges, and college conferences, and over 2,000 retail locations, including its Lids retail business stores. 


Fanatics, Inc. is the creation of e-commerce visionary and former chairman and CEO of GSI Commerce, Michael Rubin. Fanatics started within GSI with Rubin’s e-commerce deal with NASCAR in 2002.  In 2011, Rubin bought a Florida-based sports e-commerce business called Fanatics that included two brick-and-mortar stores in Jacksonville, Fla., and rolled it into GSI. That same year, Rubin sold GSI to eBay for $2.4 billion and bought back the sports e-commerce business. By then the brand included online stores for all the North American sports leagues and hundreds of teams and colleges. Rubin kept the name Fanatics for the new company.

In 2012, Fanatics added FansEdge, a sports memorabilia division and more team e-commerce partners through its acquisition of Dreams, Inc. Silicon Valley veteran Doug Mack was hired as CEO in 2014. Mack immediately began transforming Fanatics from a domestic e-commerce company into a new breed of retailer – part tech company, part manufacturer, part logistics company, part wholesaler and part e-commerce expert – by putting more of an emphasis on manufacturing, omnichannel retail, data and technology.

Fanatics went global in 2016, acquiring UK-based online retailer Kitbag to begin its foray into the global football (soccer) landscape, while also offering easy access to a wide assortment of North American-based sports apparel to fans worldwide. Since then, Fanatics has expanded its international vertical-commerce (V-Commerce) model globally, opening offices, fulfillment centers and manufacturing hubs in Canada, Germany, Honduras, Hong Kong, India, Japan and Spain.

To keep up with the company’s tremendous growth and accelerate its scale, in May 2017 Fanatics acquired sports apparel company, Majestic, greatly expanding manufacturing, distribution and wholesale capabilities worldwide. Later in 2017, Fanatics closed a $1 billion funding round led by SoftBank’s Vision Fund, the largest tech fund in history. The funding round also included significant investments from the NFL, MLB, NHL, MLS and NFLPA.

What began as a single e-commerce deal in 2002 has grown into a tech-fueled, omnichannel retailer built for today’s mobile-first culture.  Fanatics provides the ultimate shopping experience to sports fans worldwide whether buying gear online, on a phone, in stores, in stadiums or on-site at many of the world’s biggest sporting events.



To adapt the licensed sports industry to the 24/7 on-demand economy, Fanatics introduced a new, innovative model called Vertical Commerce or v-commerce, which is the next generation of e-commerce. The brainchild of Fanatics Executive Chairman and internet entrepreneur Michael Rubin, v-commerce is owning, designing, producing and distributing our own exclusive merchandise, allowing Fanatics to sell unique, specialized and differentiated products that cannot be commoditized by the Internet.

V-commerce requires speed – and the ability to use tech and data to be nimble enough to reach fans in the exact moment that passion is highest, especially in an industry as unpredictable as sports where players and teams can become overnight sensations. This new model has allowed Fanatics to significantly broaden its roster of global partners who are looking to grow their direct-to-consumer businesses and find a better way to meet the growing real-time demand of their fan bases by providing incredible speed to market of merchandise across all retail channels.

V-commerce has also been the backbone of several transformative deals Fanatics has signed with the sports world’s preeminent leagues, including a new groundbreaking deal with the NFL and Nike. Effective 2020, Fanatics will use its vertical manufacturing capabilities to design, manufacture and distribute all Nike fan gear sold at retail, putting a wider assortment of timely merchandise across categories into the hands of fans and retailers faster than ever before.


As a company, Fanatics aims to kindle and ignite passion in the fans we outfit, celebrate, and support. That’s only possible, however, if we can come together as a team and execute our vision with championship-caliber excellence, fueled by a passion of our own. For many of us, it wells from an undying love of sports, but an office of jocks we are not. Sports is neither the exclusive topic of watercooler conversation, nor the sole wellspring of passionate work here at Fanatics. Curiosity and innovative thinking, agile creativity, an overall commitment to consistently excellent work—these together motivate our mission to amplify the already-abundant pride in the hearts of all those countless fans.

Sound exciting? We are always on the lookout for new talent to join our team, and we strive to provide an environment that will renew your motivation daily. You will be challenged, so you can end your workday satisfied with your accomplishments, but still have time to enjoy your colleagues over coffee or a pint. We are One Fanatics—built upon the cohesive, collaborative relationships of its talented individuals. We win as a team.

We have fun, and we work hard. Fanatics has a lot to offer, and we know you do too.

The FANternship

Our internship program (The FANternship) engages students in projects that develop their skills and apply knowledge they have learned in their coursework.  Interns are exposed to our brand and our business of fueling fan passion and providing the ultimate shopping experience to sports fans.

The FANternship program is available across multiple locations, and is a year-round program intended to be a stepping stone to full-time employment with Fanatics.

Fanatics Awards & Accolades

Best Company Leadership, Comparably, 2022 Best CEOs for Women, Comparably, 2022 Best Company Outlook, Comparably, 2022 Top 10 Most Innovative Sports Companies, Fast Company, 2021 Best Global Culture, Comparably, 2021

About Fanatics

Fanatics is in the process of constructing a leading global digital sports platform. The company endeavors to ignite the passions of sports enthusiasts worldwide and extend the presence and influence of numerous sports partners on a global scale. This is achieved through the provision of innovative products and services across three main divisions: Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming. These offerings enable sports fans to engage in activities such as purchasing licensed fan gear, jerseys, lifestyle apparel, and streetwear items; collecting physical and digital trading cards, sports memorabilia, and other digital assets; and participating in betting through the development of the company's Sportsbook and iGaming platform. With an extensive database exceeding 100 million global sports fans, Fanatics boasts a broad partner network comprising over 900 sports properties, including major national and international professional sports leagu


At Fanatics, we’re a passionate group of more than 10,000 employees around the globe who aim to ignite pride and passion in the fans we outfit, celebrate, and support. We are guided by our five core values, which are built upon our commitment to Inclusion, Diversity, Equality, and Advocacy (IDEA).

Photo of the rising woman Gayatri Moray Senior Director, Product Management at Fanatics, Inc.

I love working at Fanatics because it gives me the opportunity to partner with a super smart and passionate team to solve some really hard problems. There is a lot of autonomy to drive growth and efficiencies making it a really rewarding experience. Also, not only is the team smart but they are also always willing to help so you are always learning & growing!


We live and breathe sports and are committed to understanding, connecting and serving all fans at home, at games or on the go. We work as one team to ensure fans around the world have timely access to the largest assortment of quality team gear, authentic autographed collectibles and exclusive experiences from the teams and players they love.

Fanatics Presents FanChats with Jayson Tatum Recap

To work at Fanatics is to know you are part of something bigger – creating the ultimate digital destination for sports fans! Are you ready to join our team? Click below to find your spot in the lineup.