Lifecycle Marketing Specialist

Company OverviewDocusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).What you'll doWe are looking for a data-driven Lifecycle Marketing Specialist to activate marketing and campaign creation with executional excellence. This role will focus on building and implementing marketing strategies and GTM motions across owned channels (primarily email and in-product). The specialist will build always-on programs, lead and test new targeting and strategy to produce optimal expansion results and identify opportunities to improve the customer expansion journey across the business.The ideal candidate is expected to be experienced in email marketing and in-product communications, and to use data-driven insights to continuously improve campaign performance. They must be able to craft clear and effective messaging that resonates with target audiences and inspires action. Ultimately, the success of this role will be measured by their ability to drive user engagement, increase conversion rates, and generate expansion revenue for the business.This position is an individual contributor role reporting to Sr. Lifecycle Marketing Manager.Responsibility• Develop and implement email and in-product messaging campaigns that drive expansion growth through targeted outreach leading to customer conversion• Collaborate with the Lifecycle Marketing Leadership team and Product Management to execute the marketing for our owned channels to improve customer experience as well as business outcomes• Collaborate with cross-functional teams such as product, design, and customer success to optimize the user experience and improve campaign performance• Experiment with and test continuously new messaging and campaign strategies to identify scalable and repeatable processes for driving expansion revenue• Analyze user data and campaign performance to find opportunities for improvement and track progress against engagement and expansion goals• Develop targeted messaging and campaigns for different segments of users based on their usage behavior and lifecycle stage• Collaborate with the campaign operations team to manage the execution of campaigns and ensure timely delivery and successful launch of email and in-product campaigns• Identify, escalate and problem solve operational campaign and data issues with the appropriate key players• Understand our martech and marketing data flows in depthJob DesignationHybrid:Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.What you bringBasic• Bachelor's degree in marketing, communications, or related field• Experience working in SaaS and/or ecommerce companies• General knowledge of Product Lead Growth (PLG)• 2+ years of experience in email marketing and in-product communicationsPreferred• Experience in creating email campaigns, including developing targeted messaging, designing email templates, and optimizing email content for deliverability and engagement• Experience with marketing automation tools and familiarity with tools such as Eloqua and Action IQ• Understanding of customer segmentation, targeting, and lead nurturing strategies• Strong analytical skills to measure campaign performance and make data-driven decisions• Experience with Tableau• Excellent written and verbal communication skills to craft clear and effective messaging for in-product communications• Knowledge of user experience (UX) best practices and ability to create engaging in-product communications and collaborate with product teams• Ability to collaborate with cross-functional teams including product, design, and engineering to deliver integrated campaigns• Dynamic, highly-motivated, organized, self-starter who gets excited about rolling up their sleeves and digging into the work• Team player who can effectively collaborate with cross-functional teams and stakeholdersWage TransparencyBased on applicable legislation, the below details pay ranges in the following locations:California: $83,500 - $120,900 base salaryGlobal Benefits Provide Options For The Following• Paid Time Off: earned time off, as well as paid company holidays based on region• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment• Retirement Plans: select retirement and pension programs with potential for employer contributions• Learning and Development: options for coaching, online courses and education reimbursements• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing eventsLife at DocusignWorking hereDocusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.Equal Opportunity EmployerIt's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.