Retention Marketing Manager, New Use Cases (Going Out)

As a Retention Marketing Manager at DoorDash, your primary responsibilities will include creating and managing CRM campaigns across the customer lifecycle, focusing on customer retention and adoption of the Going Out product. You'll oversee the end-to-end execution of email campaigns and collaborate with designers, copywriters, and other stakeholders to identify target audiences effectively. Additionally, you'll analyze campaign performance, set benchmarks, and develop insights to enhance future marketing strategies.

To qualify for the Retention Marketing Manager position at DoorDash, candidates should have at least 4 years of experience in customer retention or growth marketing, with a proven track record of driving results through effective marketing campaigns. Strong skills in managing relationships across varying teams, experience with CRM technology, and excellent organizational abilities are also essential. A bachelor’s degree or equivalent experience is required.

The Retention Marketing Manager plays a critical role in DoorDash's mission by creating marketing strategies that foster strong customer relationships and enhance local economic growth. By driving engagement with the Going Out product, you will help ensure consumers connect with local restaurants, thereby contributing to the vitality of these businesses and the communities they serve.

Success as a Retention Marketing Manager at DoorDash requires exceptional communication and interpersonal skills for effective collaboration with diverse teams. You should have a strong analytical mindset for campaign performance assessment, creativity for campaign ideation, and proficiency in using CRM tools and analytics platforms to devise effective marketing strategies that drive customer retention.

As a Retention Marketing Manager at DoorDash, you will lead projects that involve developing innovative email marketing campaigns, setting up automated customer journeys, and designing targeted outreach efforts aimed at enhancing customer loyalty. You will also be involved in gathering and analyzing customer feedback to refine products and ensure ongoing engagement with the Going Out service.

In my previous roles, I've had extensive experience with CRM tools, which I utilized to segment audiences, personalize messaging, and analyze campaign performance. This involved setting up complex customer journeys and leveraging dynamic content to drive engagement. I also focused on optimizing each touchpoint based on performance metrics to ensure high retention rates.

To improve customer retention for the Going Out product, I would focus on creating personalized customer experiences through targeted email campaigns that highlight local dining options and exclusive promotions. I would also implement surveys and feedback loops to understand customer preferences better, ensuring that our marketing efforts resonate with our user base.

I measure the success of my marketing campaigns using key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and overall customer retention numbers. I also analyze customer feedback and engagement metrics post-campaign to refine strategies and improve future efforts, ensuring that we align with business goals.

In a previous role, I collaborated with product, design, and analytics teams to launch a new retention initiative. I coordinated the messaging and creative elements while ensuring that the technical aspects were thoroughly tested. The campaign resulted in a 20% increase in customer re-engagement, demonstrating the importance of effective cross-team collaboration.

I prioritize organization by utilizing project management tools to keep track of deadlines, tasks, and stakeholders involved in each project. Additionally, I establish clear timelines and check-ins to ensure progress and mitigate any potential roadblocks. This proactive approach allows me to handle multiple priorities effectively while maintaining focus on the overall marketing strategy.

I stay updated with marketing trends by following industry blogs, attending webinars, and participating in professional networking groups. I also engage with thought leaders on social media platforms and often attend conferences that focus on innovation in customer retention and engagement.

I developed a targeted loyalty program that offered exclusive discounts for repeat customers at local restaurants. This campaign was marketed through personalized emails and social media, resulting in a 30% increase in repeat visits to participating venues and a significant boost in customer satisfaction ratings.

Data analysis is crucial in my decision-making process, as it informs me about customer behaviors and campaign performance. By regularly assessing analytics, I can identify trends, adjust strategies in real-time, and make data-driven decisions that enhance customer engagement and drive retention.

If a campaign were underperforming, I would first analyze the data to identify potential issues, such as low engagement rates or misaligned messaging. Based on these insights, I would pivot the strategy—modifying the audience targeting or the creative content—and run A/B tests to determine the most effective approach. I believe in learning from failure to achieve success.

As a marketing professional, I am motivated by the challenge of finding innovative solutions to connect with customers and enhance their experiences. The dynamic nature of marketing excites me, and the opportunity to make a tangible impact on customer retention and business growth drives my passion for this field.