Paid Marketing Manager

The Paid Marketing Manager at Rossum is responsible for developing and overseeing a comprehensive paid advertising strategy, managing campaigns across platforms like Google Ads and Meta Ads, optimizing performance based on key metrics, and collaborating with design and content teams to create effective ad materials. This role requires a hands-on approach to campaign management, ensuring that targets are met and that budgets are optimized while keeping an eye on market trends.

To qualify for the Paid Marketing Manager role at Rossum, candidates should have proven experience in digital marketing, specifically with platforms like Google Ads and social media advertising such as Meta and LinkedIn. Strong analytical skills, proficiency with ad management and analytics tools, creativity in problem-solving, and excellent communication abilities are essential for success in this position.

The Paid Marketing Manager at Rossum conducts audience research by analyzing demographic and behavioral data to create targeted ad sets. This involves leveraging various analytics tools to gather insights and refine targeting strategies that maximize ad impact. This research is integral to developing effective campaigns that resonate with the intended audience.

At Rossum, the work environment is dynamic and encourages innovation. The culture promotes flexibility, offering remote work options and a generous vacation policy. Employees collaborate across departments, engage in continuous learning, and enjoy a supportive atmosphere, which includes access to resources like language lessons and fitness options.

The Paid Marketing Manager role at Rossum offers numerous opportunities for growth, including participating in a fast-paced tech environment that encourages experimentation and innovation. There’s a commitment to personal and career development, along with a chance to influence the growth of an expanding global company in the document processing sector.

When developing a paid advertising strategy, I start by understanding the business goals and target audience. I analyze previous campaign data and market trends, then outline specific objectives, budget allocation, and key performance metrics. This ensures a focus on measurable outcomes while allowing flexibility to adapt as needed.

Absolutely! I once managed a digital campaign that aimed for brand awareness and lead generation. By utilizing A/B testing on different ad formats and copy, I was able to optimize for engagement and conversion. Key metrics included CTR, conversion rates, and ROI, all of which exceeded our initial targets significantly.

If I notice a drop in campaign performance, I immediately analyze the data to identify potential issues, such as changes in audience behavior or increased competition. Based on my findings, I make necessary adjustments, like fine-tuning targeting parameters, reallocating budget, or experimenting with new ad creatives to improve ROI quickly.

I primarily use Google Ads Manager and Meta Ads Manager for campaign management, alongside Google Analytics for tracking performance metrics. These tools provide robust data that helps me make informed decisions about targeting, ad formats, and budget allocation.

I utilize demographic data, behavioral insights, and past customer interactions for audience segmentation. This allows me to create tailored ad sets that speak to specific interests and needs, thereby increasing engagement and conversion rates across different groups.

A/B testing is a crucial part of my strategy, where I consistently test different variations of ad copy, visuals, and targeting. By analyzing performance data from these tests, I can quickly identify what resonates best with the audience and optimize campaigns accordingly for higher effectiveness.

I stay updated by following industry blogs, attending webinars, and joining professional networks. Additionally, I make it a point to experiment with new features and techniques on ad platforms to understand shifts and trends firsthand, which informs my campaign strategies.

Collaboration across teams is essential for a successful campaign. I regularly coordinate with design for visuals, collaborate with sales for insights on customer behavior, and engage with content teams to ensure a cohesive brand message. This synergy enhances the overall impact of our campaigns.

I place a strong emphasis on metrics such as CTR, conversion rates, cost per acquisition (CPA), and overall ROI. These indicators help me assess campaign success and guide adjustments to optimize future performance.

Balancing creativity with data-driven decisions involves using insights from analytics to inform creative strategies. I allow data to guide initial ideas, and from there, I experiment with creative elements to engage the audience while remaining focused on measurable results.