Email Marketing Manager

The Email Marketing Manager at Angel Studios will primarily be responsible for building and executing email campaigns and nurturing series using Braze. Other key duties include designing direct email marketing campaigns, ensuring mobile-friendly templates, and collaborating with various teams to create engaging emails. Analyzing campaign performance and reporting on sales revenue generated from email marketing will also be integral parts of the role.

To qualify for the Email Marketing Manager position at Angel Studios, candidates should possess a Bachelor’s Degree in marketing or a related field, along with 4-5 years of email marketing experience. Familiarity with CRM tools, especially Braze, as well as knowledge of HTML and CSS is essential. Additionally, candidates need to demonstrate excellent communication skills and a strong understanding of email best practices and compliance regulations.

An Email Marketing Manager at Angel Studios should have strong analytical skills to evaluate campaign performance, excellent collaboration abilities to work with creative teams, and a detail-oriented mindset for proofreading emails. Proficiency in using marketing automation platforms, knowledge of customer journeys, and the ability to stay updated with email compliance laws are also crucial for success in this role.

As the Email Marketing Manager at Angel Studios, you will primarily use Braze for crafting and managing email campaigns. Additionally, you may work with CRM systems and various design applications to ensure campaigns are visually engaging and aligned with our brand. Your expertise in HTML and CSS will also come in handy for crafting aesthetically pleasing and functional email templates.

Angel Studios fosters a creative and collaborative culture, encouraging Email Marketing Managers to be proactive and innovative. You will participate in regular team meetings, contribute ideas, and work closely with other departments to ensure marketing strategies resonate with our audience. Our commitment to personal and professional growth ensures that every team member's input is valued.

When building an email marketing strategy, I start by defining clear goals and understanding the audience's journey. I analyze previous campaign performances to identify what works and tailor future content accordingly. It's essential to segment my audience to deliver relevant messages and optimize the campaign's timing and frequency for maximum engagement.

Certainly! In my previous role, I designed an email campaign that focused on customer feedback. By segmenting our audience based on previous purchases and engagement, we increased our open rates by 25%. The campaign generated significant conversions and provided valuable insights for future strategies, showcasing the power of targeted communication.

I ensure email compliance by staying updated on relevant laws, such as the CAN-SPAM Act, GDPR, and CCPA. I implement double opt-ins for subscriptions and provide clear unsubscribe options in every email. Regular reviews of our policies and training sessions for the team also help maintain compliance and protect customer privacy.

I focus on several key metrics when analyzing email performance, including open rates, click-through rates, conversion rates, and unsubscribe rates. Understanding engagement levels and ROI allows me to make data-driven decisions and refine strategies for future campaigns. I also track bounce rates and spam complaints to ensure deliverability.

I view negative feedback as an opportunity for improvement. I analyze the responses, pinpointing any common issues such as messaging or frequency. Engaging directly with customers who provide feedback helps me understand their concerns better and adjust future campaigns to align more closely with audience expectations.

I've worked extensively with several email marketing automation tools like Braze, HubSpot, and Marketo. My experience includes designing automated workflows, segmenting lists for targeted campaigns, and analyzing results to optimize performance. Each tool has its strengths, and I tailor my approach based on the specific needs of the campaign.

My process for creating engaging email content involves understanding the audience first. I research their preferences and pain points and then develop content that addresses their needs. I like to use attention-grabbing subject lines, engaging visuals, and clear calls-to-action. Testing different elements also helps refine my approach for better results.

I prioritize tasks based on deadlines and campaign objectives. I use project management tools to track progress and set reminders for deadlines. Regular communication with team members helps ensure everyone is aligned, and I always allocate time to review campaigns before launch. Flexibility allows me to adapt to changing priorities effectively.

To improve email open rates, I focus on personalizing subject lines and ensuring they are compelling and relevant. Sending emails at optimal times based on audience behavior, segmenting lists for targeted messaging, and A/B testing subject lines are all effective techniques I've used to boost engagement and ultimately increase open rates.

A/B testing is crucial in my email marketing strategy as it allows me to experiment with different elements, including subject lines, visuals, and call-to-action buttons, to see which performs better. By analyzing the results, I can make informed decisions on what resonates most with the audience, ultimately leading to improved engagement and conversions.