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Senior Product Designer, Onboarding & Activation

About the TeamDoorDash is a growth engine for the local economy, and the Merchant Onboarding & Activation team is responsible for the first step in every merchant's journey to be a part of that growth. This team is dedicated to empowering merchants with a seamless path to sign, activate, and be successful from day one. Every merchant (from restaurants to grocery stores to flower shops) must be able to sign up for DoorDash easily, whether through self-serve flows, Sales-assisted flows, or via integrations with POS providers. Once on DoorDash, this team ensures that merchants are set up to be successful through education and best practices. We believe that if we fulfill our mission, merchants will understand the value of DoorDash, onboard instantly, and be well on their way to taking orders and growing their business.About the RoleAs the Senior Product Designer for Merchant Onboarding & Activation, you'll define the user experience for merchants to discover DoorDash, onboard, and set themselves up for success. You'll be responsible for influencing the strategic direction of the team, and will be involved in the entire product development process from research to creating visions to iterating on experiences for launch. Your success requires being able to navigate low- and high-altitude work simultaneously, balancing short-term tactical experiments with long-term strategic bets. You'll need to be passionate about helping merchants succeed, as you'll be expected to drive design strategy with sometimes ambiguous starting points, using data, running experiments, and building business cases to influence the roadmap of the team.You will report to the Director of Design, Merchant Success & Experience. This role is hybrid, with some time in-office and some time remote from one of our design hubs.You're excited about this opportunity because you will...• Lead the user experience of products end-to-end, including contributing to product strategy, running design sprints, creating visions, and establishing frameworks.• Explore complex, ambiguous problem spaces, working with your team to understand the opportunity, and then chart a path forward.• Push the creative boundaries of our merchant experiences with your design explorations through wireframes, prototypes, and high-fidelity visual design.• Help merchants grow their businesses and improve the lives of millions of DoorDash customers every day.• Design and ship high-quality product experiences.We're excited about you because...• You have 6+ years of work experience• You distill complexity into intuitive experiences, considering every facet of the user journey.• You're strategic. Using research, you balance user and business needs to achieve strong solutions, and envision the future you wish to create.• You're a craftsperson. You care about elevating the experience, and sweat the details, pushing the boundaries of quality.• You communicate complex topics in a concise way to stakeholders at all levels of the organization.• You love to leverage quantitative data to form hypotheses that guide your design decisions.• Bonus: You have service design experience, or have worked with Sales teams to collaboratively build products.Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC OnlyWe use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: CoveyCompensationThe successful candidate's starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee's work location.Ranges are market-dependent and may be modified in the future.In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.DoorDash cares about you and your overall well-being. That's why we offer a comprehensive benefits package for all regular employees that includes a 401(k) plan with an employer match, paid time off, paid parental leave, wellness benefits, and several paid holidays. Paid sick leave in compliance with applicable laws (i.e. Colorado Healthy Families and Workplaces Act).Additionally, for full-time employees, DoorDash offers medical, dental, and vision benefits, disability and basic life insurance, family-forming assistance, a commuter benefit match, and a mental health program, among others.To learn more about our benefits, visit our careers page here.The base pay for this position ranges from our lowest geographical market up to our highest geographical market within California, Colorado, District of Columbia, Hawaii, Maryland, New Jersey, New York and Washington.I4$107,400-$158,000 USDI5$129,200-$190,000 USDI6$155,000-$228,000 USDAbout DoorDashAt DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users-from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees' happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.Our Commitment to Diversity and InclusionWe're committed to growing and empowering a more inclusive community within our company, industry, and cities. That's why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on "protected categories," we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce - people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.If you need any accommodations, please inform your recruiting contact upon initial connection.

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What You Should Know About Senior Product Designer, Onboarding & Activation, DoorDash USA

Are you ready to take the next step in your design career? Join DoorDash as a Senior Product Designer, Onboarding & Activation, right in the heart of New York, NY! This is an opportunity to shape the first impression of innumerable merchants as they embark on their journey with our platform. Our Merchant Onboarding & Activation team is all about making the onboarding process smooth and effortless. In this role, you'll dive deep into understanding our merchants' needs, creating engaging user experiences that help them sign up and succeed on DoorDash. Collaborate closely with a passionate team to explore design strategies, from research to wireframes and high-fidelity visuals. The goal? To ensure our merchants feel supported and empowered from day one, helping them grow their businesses effectively. If you're a strategic thinker with a knack for navigating complex problems, this role is perfect for you. You'll balance hands-on design with high-level strategy, ensuring you meet both user and business needs. With a hybrid work model that combines the flexibility of remote work with the vibrancy of in-office collaboration, you can enjoy the best of both worlds. Plus, join a company that values your well-being with a comprehensive benefits package that supports your growth. Ready to elevate the merchant experience at DoorDash? We can't wait to see the innovative designs you'll create!

Frequently Asked Questions (FAQs) for Senior Product Designer, Onboarding & Activation Role at DoorDash USA
What responsibilities does a Senior Product Designer, Onboarding & Activation at DoorDash have?

As a Senior Product Designer, Onboarding & Activation at DoorDash, your primary responsibility will be to define the user experience for merchant onboarding. You'll lead design sprints, create compelling wireframes, and ensure that the onboarding process is intuitive and user-friendly. Your role involves balancing strategic long-term visions with short-term tactical experiments, ensuring that every merchant feels empowered and capable of succeeding on the platform.

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What qualifications are needed for the Senior Product Designer, Onboarding & Activation position at DoorDash?

Candidates for the Senior Product Designer, Onboarding & Activation role at DoorDash should have at least 6 years of relevant work experience. A strong understanding of user-centered design principles is essential, as is the ability to communicate complex design concepts effectively. Experience in service design and collaboration with Sales teams are also advantageous, but most importantly, you should possess the passion for helping merchants thrive.

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How does DoorDash support the career growth of a Senior Product Designer?

At DoorDash, we prioritize the career growth of our employees, including Senior Product Designers. You'll have the opportunity to work on diverse projects, engage in ongoing professional development, and collaborate with cross-functional teams to influence product strategies. Furthermore, our culture encourages innovation, allowing you to elevate your craft while making a tangible impact on our merchants' success.

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What is the work environment like for a Senior Product Designer, Onboarding & Activation at DoorDash?

The work environment for a Senior Product Designer, Onboarding & Activation at DoorDash is dynamic and supportive. With a hybrid model, you can enjoy both remote flexibility and in-office collaboration. You'll be part of a diverse team that values creativity and encourages risk-taking, ensuring that your ideas are heard and implemented in a way that significantly improves the merchant experience.

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What types of design tools and methodologies are used by Senior Product Designers at DoorDash?

Senior Product Designers at DoorDash utilize a variety of design tools and methodologies to streamline their processes and enhance user experiences. Tools such as Figma and Sketch are frequently used for wireframing and prototyping, while Agile methodologies help facilitate iterative design and testing. Your ability to adapt these tools and methods effectively will be crucial in creating compelling and user-friendly onboarding experiences.

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Common Interview Questions for Senior Product Designer, Onboarding & Activation
Can you describe your design process when working on a new product feature?

When discussing your design process, focus on the stages you go through, such as research, ideation, prototyping, and testing. Mention how you gather user feedback to refine your designs and how you collaborate with cross-functional teams, emphasizing your experience in user-centered design.

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How do you balance user needs with business goals in your design work?

Highlight your experience in conducting user research and analyzing data to understand user needs deeply. Explain how you align these insights with the business objectives by creating design solutions that meet both criteria, ensuring usability while maintaining business priorities.

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What techniques do you use to gather user feedback during the design process?

Discuss various methods you employ, such as usability testing, surveys, interviews, and A/B testing. Provide examples of how user feedback informed your designs and led to improved outcomes, illustrating your commitment to creating user-centered products.

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How do you ensure your designs are inclusive and accessible?

Mention your practice of incorporating accessibility standards, like WCAG, into your design work. Discuss how you conduct accessibility audits and seek feedback from users with diverse needs, ensuring your solutions are usable for everyone.

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Can you share an example of a particularly challenging design problem you've solved?

Be prepared with a specific example where you successfully navigated a complex design problem. Describe the context, your approach, the iteration process, and the positive impact your solution had on users and the business.

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How do you stay current with design trends and technologies?

Emphasize your commitment to continuous learning through resources like online courses, design blogs, industry conferences, and networking with other design professionals. Discuss how you apply new trends and methods to enhance your designs.

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Describe your experience working in a cross-functional team.

Share examples of successful collaboration with product managers, developers, and other stakeholders. Discuss how you foster open communication and align everyone toward common goals, emphasizing the value of teamwork in delivering successful products.

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How would you approach designing a user experience for a new merchant onboarding process?

Talk about your process of identifying user pain points through research, creating user personas, and designing intuitive flows. Mention the importance of testing and iteration to ensure a seamless user experience that meets merchant needs.

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What role do metrics play in your design decisions?

Discuss how you leverage quantitative data to inform your design choices, emphasizing the importance of tracking metrics post-launch to evaluate the success of your designs. Provide examples of metrics you've used to guide your design strategy.

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What motivates you to work in product design, especially in onboarding and activation?

Express your passion for improving the user experience and helping businesses grow. Talk about the fulfillment you receive from creating intuitive designs that empower users and have a direct impact on their success on platforms like DoorDash.

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DoorDash is a technology company that connects customers with their favorite local and national businesses in the United States and Canada. The company is headquartered in San Francisco, California.

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Full-time, hybrid
DATE POSTED
December 10, 2024

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