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Senior Graphic Designer Job at Drexel University in Phila

Senior Graphic Designer Apply now Job no: 504157 Work type: Full-Time Location: Hybrid/Flexible Work Arrangement Categories: Drexel University, University CommunicationsJob Summary Under the division of University Marketing & Communications (UMAC), Marketing Communications creates proactive, innovative, and comprehensive marketing, communications and branding strategies that highlight Drexel's academic strengths and research, while emphasizing the value and potential of the experiential education model. Marketing Communications works closely with colleges, schools, academic and administrative staff throughout the University to create comprehensive marketing and communications strategies that serve the University's overarching branding, recruitment and retention goals to meet or exceed the enrollment and revenue objectives. Marketing Communications defines, protects, and disseminates the Drexel University brand while clearly illustrating its unique value proposition. The Senior Designer is a leadership role within Marketing Communications, charged with designing national and international brand and enrollment campaigns to position Drexel as an R1 research institution and experiential education leader in a competitive marketplace. The Senior Designer must be an excellent communicator both verbally and in visual design to understand and translate the overall Drexel brand and more specific messaging for a wide range and volume of marketing materials for Drexel's Division of University Marketing and Communications. The Senior Designer will own assignments and will see them through to final deliverable with little supervision. The Senior Designer supervises junior staff, outside vendors, agencies, printers, photographers/videographers, and other creative partners. The Senior Designer must be experienced to design in multiple creative platforms (print, on-line, video, and mixed media) and to work collaboratively with writers and other creative partners to create final work, which is coherent, aesthetically appropriate, and consistent with the Drexel brand and messaging. The centrality of this role will also require strategic creative oversight and guidance of Drexel's web presence and experience at the enterprise level, focusing on ensuring consistency across the University's digital footprint. The Senior Designer will lead in presenting completed work for strategic partners and stakeholders and may lead cross-departmental brainstorming sessions. Essential Functions Lead the development of marketing and creative strategies while maintaining consistent brand messaging and tone across all communications, including advertising campaign and direct marketing communications plans. Oversee the strategic creative execution of web development and design at the enterprise level with a focus on enrollment and retention and University brand integration and presence. Execute marketing and creative strategies into specific electronic and print final deliverables serving as a primary lead on major, complex print production projects. Serve as the primary lead and mentor staff on managing print and production vendors, photographers, videographers, and press checks. Oversee several creative collaboration organizations at the Drexel University enterprise level which will investigate/research emerging trends in creative strategy and execution and organize and align the University on approaches in creative brand representation. Led regular project development reporting and creative presentations to senior leadership and colleges/programs/administrative stakeholders and ensure appropriate follow-up. Collaborate with IT and operations projects specific to their business. Supervise creative staff - including training, development, task management and evaluations. Other duties as assigned. Required Qualifications A bachelor's degree in marketing or business with a concentration in marketing, design or other related specialization, r the equivalent combination of education and work experience. Please review the Equivalency Chart for additional information. 5+ years if experience within a variety of marketing roles is required. Preferred Qualifications Master's degree preferred. Physical Requirements Typically sitting at a desk/table Lifting demands 25lbs Location Hybrid/Flexible Work Arrangement - Philadelphia, PA Additional Information This position is classified as exempt, grade K. Compensation for this grade ranges from a minimum of $54,630.00 to a maximum of $81,940.00 per year. Please note that the offered rate for this position typically aligns with the minimum to midrange of this grade, but it can vary based on the successful candidate's qualifications and experience, department budget, and an internal equity review. We encourage you to explore Drexel's Professional Staff salary structure and Compensation Guidelines & Policies for more details on our compensation framework. You can also find valuable information about our benefits in the Benefits Brochure. Special Instructions to the Applicant Please make sure you upload your CV/resume and cover letter when submitting your application. A review of applicants will begin once a suitable candidate pool is identified. Advertised: Nov 11 2024 Eastern Standard Time Applications close: Dec 11 2024 Eastern Standard Time Back to search results Apply now Refer a friendDrexel University is an Equal Opportunity/Affirmative Action employer, welcomes individuals from diverse backgrounds and perspectives, and believes that an inclusive and respectful environment enriches the University community and the educational and employment experience of its members. The University prohibits discrimination against individuals on the basis of race, color, national origin, religion, sex, sexual orientation, disability, age, status as a veteran or special disabled veteran, gender identity or expression, genetic information, pregnancy, childbirth or related medical conditions and any other prohibited characteristic. Please visit our website to view all University Policies and Workplace Postings.

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What You Should Know About Senior Graphic Designer Job at Drexel University in Phila, Drexel University

At Drexel University, we are excited to invite applications for the position of Senior Graphic Designer. Located in State Line, PA, this role is not just about crafting visually stunning graphics; it’s about influencing university branding and communications strategies on a national and international scale. As part of the University Marketing & Communications team, you will work collaboratively alongside junior designers, outside vendors, and various creative professionals to deliver projects that truly embody the essence of the Drexel brand. Your expertise in design across multiple platforms, including print, online, video, and mixed media, will be key as you lead the creative execution of both enrollment and marketing campaigns. You will oversee projects from conceptualization to final delivery, ensuring consistency in messaging that highlights Drexel's unique value as an R1 research institution. With your strong communication skills and team leadership experience, this is your opportunity to manage a talented group while guiding strategic partners on exciting creative journeys. Make an impact at a vibrant institution that values innovation and true experiential education. Join us in transforming how we reach and engage with prospective students and showcasing the exemplary work happening here at Drexel University.

Frequently Asked Questions (FAQs) for Senior Graphic Designer Job at Drexel University in Phila Role at Drexel University
What responsibilities does the Senior Graphic Designer have at Drexel University?

The Senior Graphic Designer at Drexel University is responsible for leading the development of marketing designs and strategies. This includes overseeing creative execution for web development, managing print production projects, supervising junior staff, and collaborating with various departments to ensure branding consistency across all materials.

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What qualifications are required for the Senior Graphic Designer position at Drexel University?

To be considered for the Senior Graphic Designer role at Drexel University, candidates should have a bachelor's degree in marketing or design, or an equivalent combination of education and experience. Additionally, 5+ years of professional experience in marketing roles is required, with a preference for those holding a master's degree.

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What does the design process involve for the Senior Graphic Designer at Drexel University?

The Senior Graphic Designer at Drexel University engages in a collaborative design process that involves brainstorming, developing creative strategies, executing designs for various formats, and presenting completed projects to strategic partners and stakeholders for feedback and approval.

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How does the Senior Graphic Designer collaborate with other teams at Drexel University?

Collaboration is vital for the Senior Graphic Designer role at Drexel University. This position requires working closely with IT, operations, and other departments to ensure projects meet university branding standards and effectively communicate the Drexel message across all platforms.

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What is the working environment like for the Senior Graphic Designer at Drexel University?

The Senior Graphic Designer position at Drexel University offers a hybrid/flexible work arrangement, enabling a balance of in-person collaboration and remote work, allowing professionals to remain productive while enjoying a versatile work environment.

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Common Interview Questions for Senior Graphic Designer Job at Drexel University in Phila
Can you describe your design process for creating marketing materials?

My design process typically begins with understanding the project goals and audience. I conduct research, sketch initial ideas, and create mood boards before moving into the digital design phase. I prioritize feedback from collaborators and stakeholders to refine the output before finalizing it.

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How do you ensure brand consistency across different marketing platforms?

To maintain brand consistency, I refer to established brand guidelines, work closely with marketing teams, and regularly review materials across platforms. I believe ongoing communication with stakeholders helps align our design efforts with the overall branding strategy.

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What experience do you have in supervising or mentoring junior designers?

In my previous roles, I have taken on responsibilities as a mentor, providing guidance on design tools, best practices, and feedback on their work. I believe in creating a supportive learning environment where junior designers feel encouraged to experiment and grow.

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How do you manage project timelines when multiple priorities are at play?

I prioritize projects based on deadlines and impact, utilizing project management tools to keep track of progress. Regular check-ins with the team help keep everyone aligned, ensuring that we not only meet deadlines but also maintain a high standard of quality in our work.

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Can you share an example of a challenging project you led and how you approached it?

Certainly! One challenging project involved a complete rebranding campaign. I organized workshops with stakeholders, gathered input, and developed several design concepts. By presenting prototypes and incorporating feedback iteratively, we refined the campaign to successfully launch and resonate with the target audience.

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What tools and software do you prefer for your design projects?

I prefer using Adobe Creative Suite for my design projects due to its versatility and professional capabilities. Additionally, I often utilize project management tools like Trello or Asana to track progress and collaborate effectively with my team.

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How do you stay updated on current design trends?

I regularly follow design blogs, attend webinars, and engage in professional communities. Networking with other designers and participating in forums allows me to explore emerging trends and gather inspiration for my work.

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What role does feedback play in your design process?

Feedback is crucial in my design process. I believe that constructive criticism helps elevate the final product. I actively seek input from peers and clients throughout the design stages to ensure that the results align with expectations and campaign goals.

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How do you handle creative differences with team members or stakeholders?

When facing creative differences, I encourage open dialogues to understand various perspectives. I believe in finding a middle ground that respects everyone’s expertise while focusing on the project objectives. Compromise is key to a collaborative environment.

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What do you admire about Drexel University that influences your work?

I admire Drexel University's commitment to experiential education and its innovative approach to learning. This inspires me to create engaging, authentic designs that resonate with potential students and reflect the dynamic environment of the university.

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These dragons don't need slaying, just a good education. Drexel University (home of the Drexel Dragons) is a private, coeducational institution of higher learning with an enrollment of approximately 20,000 undergraduate and graduate students and a...

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Full-time, hybrid
DATE POSTED
December 19, 2024

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