Sales & Service Advisor Training Instructor

The Automotive Training Institute (ATI), the largest coaching and training company for Owners of Independent Repair Shops in the US and Canada. With over 1700 shops actively engaged in our program, we provide coaching, training and the largest buying program in the automotive aftermarket for Independent Shop Owners.  Our members have cumulatively increased their Gross Profits by almost $3.0 Billion dollars through the ATI program.

JOB DESCRIPTION:

We are seeking a dynamic and experienced Service Advisor Instructor to join our team. This role involves not only delivering high-quality training classes but also developing new content for courses, traveling to various locations to conduct training sessions, and engaging in public speaking engagements to promote our training programs. The ideal candidate will have a strong background in automotive service advising, exceptional communication skills, and a passion for educating and inspiring others.

Responsibilities:

• Develop and deliver engaging and informative training sessions for service advisors, covering topics such as customer service techniques, sales strategies, effective communication, and industry best practices.

• Create comprehensive training materials, including presentations, handouts, exercises, and assessments, to support classroom instruction and ensure learning objectives are met.

• Stay current with industry trends, technologies, and best practices in automotive service advising to continuously update and improve training content.

• Collaborate with subject matter experts and instructional designers to develop new courses and enhance existing training programs to meet the evolving needs of service advisors.

• Travel to various locations, including dealerships, service centers, and industry events, to conduct on-site training sessions and workshops.

• Engage in public speaking opportunities at conferences, seminars, and industry events to promote our training programs and establish thought leadership in the field of automotive service advising.

• Provide feedback and guidance to participants to support their learning and development, and address any questions or concerns they may have during training sessions.

• Evaluate the effectiveness of training programs through participant feedback, performance metrics, and other evaluation methods, and make recommendations for improvement as needed.

• Maintain accurate records of training activities, including attendance, evaluations, and other relevant data, to track progress and demonstrate the impact of training initiatives.

• Collaborate with internal teams, including sales, marketing, and customer support, to promote training programs, generate leads, and drive revenue growth.

Qualifications:

• Bachelor's degree in automotive technology, business administration, education, or a related field.

• Minimum of 10 years of experience working as a service advisor in the automotive industry, with a proven track record of success.

• Strong presentation and facilitation skills, with the ability to engage and motivate audiences of varying backgrounds and experience levels.

• Excellent written and verbal communication skills, with the ability to articulate complex concepts in a clear and concise manner.

• Experience developing training materials and curriculum design, preferably in the automotive or education sector.

• Willingness to travel frequently and work flexible hours, including evenings and weekends, as needed to accommodate training schedules and travel requirements.

• Proficiency in Microsoft Office Suite and other relevant software applications for creating and delivering training materials.

• Professional certifications in automotive service advising or training, such as ASE certifications or ATD Master-Level accreditation, are a plus.

• Strong organizational skills and attention to detail, with the ability to manage multiple projects and priorities simultaneously.

• A passion for teaching, learning, and helping others succeed in their careers.

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Base pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://www.drivenbrandsbenefits.com