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Content Summary: Google Media Buyer at Newburgh Heights, for DTC JobAt DTCjob.com , we're not yet another job board; we're a private community directly connected with over 200 hot DTC e-commerce companies. We're fundamentally working to build in-house teams for these companies by connecting top-tier talent to the right opportunity As you apply on DTCjob.com , you fill out one simple, one-time application form. From there, our team takes over. We go through your application and, when we feel that you'll be a good fit, we hook you up directly with the company. You won't have to apply again or constantly dig through job postings; we handle everything to make sure your skills are aligned with the best opportunities. This might take from a few hours up to several weeks. While we do not hire directly on behalf of ourselves, we work with leading DTC brands and agencies to ensure you find a position offering growth, job security, and an engaging work environment Requirements Responsibilities: - Develop, launch, and manage Google Ads campaigns across Search, Display, YouTube, and Shopping networks to drive e-commerce sales and brand growth. - Conduct keyword research and audience targeting strategies to optimize ad copy, bidding strategies, and targeting settings for maximum performance. - Monitor and analyze campaign performance, identifying trends and insights to optimize spending and improve ROI. - Conduct A/B testing on ad creatives, landing pages, and bidding strategies to improve click-through rates (CTR), conversion rates, and overall campaign effectiveness. - Collaborate with the creative team to develop high-performing ad creatives that align with the brand voice and resonate with the target audience. - Track, measure, and report on campaign performance metrics (impressions, clicks, CTR, conversions, etc.) using Google Analytics and other analytics tools. - Stay updated with the latest trends, algorithm changes, and best practices in paid media buying, specifically within the Google ecosystem. - Manage and optimize ad budgets, ensuring efficient spending and profitability while achieving targeted key performance indicators (KPIs). - Work closely with the product and sales teams to align ad campaigns with business objectives, promotional activities, and product launches. - Identify new opportunities for campaign growth and improvement within the Google Ads platform. Qualifications: - 2 years of experience in media buying, specifically within the Google Ads platform (Search, Display, Shopping, YouTube). - Proven track record of managing and scaling successful Google Ads campaigns, particularly for DTC or e-commerce brands. - In-depth knowledge of Google Ads Manager, Google Analytics, and other ad management tools. - Strong understanding of PPC strategy, including bidding, ad formats, keyword research, and audience segmentation. - Analytical mindset with the ability to translate data into actionable insights. - Proficiency in using spreadsheets and analytics software to track campaign metrics and performance. - Strong communication and collaboration skills. - Google Ads certification is a plus. Preferred Skills: - Experience with shopping campaigns and Google Merchant Center. - Familiarity with retargeting strategies and tools like Google Tag Manager. - Understanding of conversion rate optimization (CRO) and A/B testing. Benefits - Extensive Network of 200 DTC Brands: Exposure to state-of-the-art strategies, tactics, and processes in the DTC space by our extensive network. - Verified Companies: We verify each of our companies to ensure they are ready for a hire and can provide you with secure and legitimate opportunities. - Secure Payments: We verify all of the payment arrangements through us to be secure so you don't have to risk getting scammed. The average role we place is 30-40% higher in payments compared to those in the market. - Direct Talent Matching: We handpick the best opportunities according to your profile and directly connect you with companies, cutting down the lengthy process of hunting for a job. - Community & Networking: In placing, you will be part of a very exclusive community that will grant continued access to connections for limitless networking opportunities. - Retention Program: Once placed, we go the extra step in making sure you retain the job and have long-term relationships with our clients for further growth and more. Working with DTCjob.com will be more than just getting a job; it is like landing into an ecosystem that ensures your long-term success in the DTC world