Google Search Shopping & Display Specialist

As a Google Search Shopping & Display Specialist at eJam, your main responsibilities include optimizing Google Search and Shopping campaigns to drive qualified traffic and maximize conversions. You'll conduct keyword research, implement strategies to enhance performance, monitor campaign analytics, and collaborate with various teams to develop integrated marketing approaches.

To qualify for the Google Search Shopping & Display Specialist role at eJam, you should have at least 2 years of experience managing Google Search and Shopping campaigns. A strong comprehension of Google Ads, analytical skills for interpreting campaign data, and effective project management abilities are key. Certifications in Google Ads are also a plus.

As a Google Search Shopping & Display Specialist at eJam, optimizing Google Ads campaigns involves developing and implementing strategies to enhance Quality Scores and conversion rates. Staying up-to-date with industry trends and leveraging competitive analysis will provide you with valuable insight to make data-driven decisions.

As a Google Search Shopping & Display Specialist at eJam, you'll utilize various tools such as Google Ads, keyword research tools, and analytics software to track campaign performance and generate actionable insights. Familiarity with project management tools will also benefit your work in managing multiple campaigns.

Working as a Google Search Shopping & Display Specialist at eJam comes with numerous benefits, including a competitive hourly wage, paid vacation and holidays, an HMO plan, and the flexibility of a fully remote position. You'll also have the opportunity to contribute to innovative projects across international markets.

When optimizing Google Search Shopping campaigns, I focus on analyzing historical performance data, identifying high-performing keywords, and ensuring my product feed is optimized. Additionally, I regularly refine ad copies and monitor competitor activity to enhance our strategy.

To improve Quality Score in Google Ads, I focus on creating relevant ad copies, optimizing landing pages for user experience, and conducting thorough keyword research to ensure alignment with search queries. Regular A/B testing also helps me identify optimal performance.

I measure the success of Google Ads campaigns through metrics such as ROI, conversion rates, and click-through rates (CTR). I also set specific KPIs at the beginning of each campaign to ensure alignment with business goals and regularly review performance to make necessary adjustments.

In one instance, I was managing a campaign with underwhelming performance. I discovered that our ad copies weren't resonating with our target audience. By conducting A/B tests and refining our messaging, I was able to improve CTR substantially and achieve our conversion goals.

I prefer using tools like Google Keyword Planner and SEMrush for keyword research because they provide valuable insights into keyword volume and competition. These tools help me identify the best keywords that align with our target audience's search intent.

I make it a point to read industry blogs, follow Google Ads updates, and participate in webinars. Being part of professional groups and forums also enables me to exchange insights with other professionals, keeping me informed about trends and best practices.

My process for analyzing campaign performance data involves setting clear benchmarks, regularly reviewing key metrics, and utilizing analytics tools to visualize data trends. This helps me identify areas for improvement and make data-driven decisions.

Collaboration is vital in my role. I work closely with marketing, creative, and analytics teams to integrate strategies, share insights, and ensure our efforts align with overall business objectives. Together, we refine campaigns for optimal performance.

To handle tight deadlines while managing multiple campaigns, I utilize effective project management techniques. Prioritizing tasks based on importance, delegating responsibilities when possible, and maintaining open communication with my team allows us to meet deadlines efficiently.

The key to successful Google Ads campaign management lies in a combination of data analysis, continuous optimization, and adaptability to industry changes. Analyzing data allows for informed decisions, while adaptability ensures we are always aligned with market trends.