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Channel Growth Brand Manager – US Farm Animal Channel

Education : EQUIVALENTEXPERIENCEAt Elanco (NYSE: ELAN) – it all starts with animals!As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We’re driven by our vision of ‘Food and Companionship Enriching Life’ and our approach to sustainability – the Elanco Healthy Purpose™ – to advance the health of animals, people, the planet and our enterprise.At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.Making animals’ lives better makes life better – join our team today!Your Role: Channel Growth Brand Manager – US Farm Animal ChannelAs a Channel Growth Brand Manager I am responsible for driving growth and maximizing the market share of strategic Elanco brands within specific market channels. This role requires a deep understanding of the market dynamics, customer needs, and competitive landscape, with a focus on developing and executing effective strategies to achieve revenue targets. Additional, as the Channel Growth Brand Manager I serve as the primary point of contact for key strategic partnerships, fostering collaborative relationships and ensuring alignment with Elanco's overall business objectives.Your Responsibilities:• Strategic Brand and Market Growth: Develop and execute strategies for key areas (e.g., Beef Sustainability, Experior Type B, Rumensin) to drive market penetration, growth, and performance analysis.• Channel Development & Partnerships: Foster growth through key channel accounts, strategic partnerships, and joint business planning, ensuring optimal positioning and sales of Nutrition Health products.• Cross-Functional Collaboration: Work with Sales, Marketing, and Supply Chain teams to align brand strategies with overall business objectives and ensure effective execution.• Relationship & Contract Management: Act as the primary point of contact for strategic partnerships, managing relationships, contract negotiations, and ensuring compliance and conflict resolution.• Performance Monitoring & Reporting: Track KPIs, analyze performance metrics, and provide regular reports and insights to senior management to optimize brand strategies and identify new opportunities.What You Need to Succeed (minimum qualifications):• Education: Bachelor’s Degree• Experience: A minimum of 7 years of experience in farm animal pharmaceutical sales and channel account experience.• In-depth knowledge of the farm animal veterinary and feed additive market and products.What will give you a competitive edge (preferred qualifications):• Proven experience in brand management, channel operations, or related roles.• Strong understanding of channel and brand sales models, partner ecosystems, and distribution networks.• Excellent communication and interpersonal skills.• Analytical mindset with the ability to interpret data and provide actionable insights.• Proficiency in CRM systems, Tableau, and Microsoft Office Suite.• Strong project management skills with the ability to manage multiple initiatives and prioritize tasks.• Results-oriented mindset with a focus on driving revenue growth and achieving targets.• Collaborative and team-oriented approach, with the ability to work effectively across departments and teams.• Knowledge of marketing principles and experience in executing channel and brand marketing activities is a plus.• Farm animal strategic account management experience of 3-5 years.• Ability to influence without authority.• Experience negotiating deal terms.• Strong business acumen and understanding of a P&L.Additional Information:• Travel: 50%- 75%• Location: RemoteDon’t meet every single requirement? Studies have shown underrepresented groups are less likely to apply to jobs unless they meet every single qualification. At Elanco we are dedicated to building a diverse and inclusive work environment. If you think you might be a good fit for a role but don't necessarily meet every requirement, we encourage you to apply. You may be the right candidate for this role or other roles!Elanco Benefits and Perks:We offer a comprehensive benefits package focusing on financial, physical, and mental well-being while encouraging our employees to pursue our purpose! Some highlights include:• Multiple relocation packages• Two weeklong shutdowns (mid-summer and year-end) in the US (in addition to PTO)• 8-week parental leave• 9 Employee Resource Groups• Annual bonus offering• Flexible work arrangements• Up to 6% 401K matchingElanco currently anticipates that the base salary for this position could range from $99,100.00 to $165,100.00 depending partly on the successful candidate’s qualifications, including education and experience. Full-time equivalent employees also will be eligible for a company bonus (depending partly on company and individual performance). Additionally, Elanco offers a comprehensive benefit program to eligible employees that includes a company-matching 401(k); vacation benefits; eligibility for medical, dental, vision, and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities). Of course, the compensation is subject to change and could be higher or lower than the range described above. Elanco reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion, and Elanco’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Elanco employees.Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status

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What You Should Know About Channel Growth Brand Manager – US Farm Animal Channel, Elanco

As the Channel Growth Brand Manager for the US Farm Animal Channel at Elanco, you will dive into the vital world of animal health and contribute to enhancing the lives of farm animals. Your main responsibilities will include driving growth and maximizing market share for our strategic brands, like Beef Sustainability and Experior Type B. You’ll be equipped with a deep understanding of the competitive landscape, channel accounts, and customer needs, ensuring that our brand strategies align with Elanco's overarching business objectives. In this dynamic role, you will partner with sales, marketing, and supply chain teams, actively participating in the execution of effective business strategies to hit revenue targets. Collaboration is key, as you will manage strategic partnerships, negotiate contracts, and keep a close eye on performance metrics. You'll wear many hats, but the core of your job will always be about making animal lives better while also advancing your career in a company that values innovation, diversity, and a positive work environment. If you have a passion for farm animal health and want to make a real impact with your work, this role at Elanco is the perfect opportunity for you!

Frequently Asked Questions (FAQs) for Channel Growth Brand Manager – US Farm Animal Channel Role at Elanco
What are the responsibilities of a Channel Growth Brand Manager at Elanco?

As a Channel Growth Brand Manager at Elanco, you'll be responsible for driving brand growth in the US Farm Animal Channel. Your duties will include developing and executing strategies for market penetration, managing relationships with strategic partnerships, and aligning marketing efforts with sales and supply chain teams to ensure effective delivery. You will also monitor KPIs and provide insights to senior management, making strategic recommendations to optimize performance.

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What qualifications do you need to be a Channel Growth Brand Manager at Elanco?

To qualify for the Channel Growth Brand Manager position at Elanco, you should have a bachelor's degree and a minimum of 7 years of experience in farm animal pharmaceutical sales. A strong understanding of the veterinary feed additive market and prior experience in brand management or channel operations are advantageous. Excellent interpersonal skills, proficiency in CRM systems, and a results-oriented mindset will help you succeed.

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How does Elanco support diversity and inclusion within its teams?

Elanco is deeply committed to fostering a diverse and inclusive work environment. The company believes that diversity is crucial for innovation and creative solutions. They encourage individuals from different backgrounds to apply, even if they don’t meet every single requirement. Elanco promotes various Employee Resource Groups and values new ways of thinking, which enriches the work experience for all employees.

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What is the expected travel for the Channel Growth Brand Manager role at Elanco?

The Channel Growth Brand Manager position at Elanco involves significant travel, expected to be between 50%-75%. Your role may necessitate visiting key accounts and engaging with strategic partners across various locations, providing ample opportunities to build relationships and expand Elanco's market presence.

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What benefits does Elanco offer its employees?

Elanco provides a comprehensive benefits package that includes multiple relocation options, annual bonuses, flexible work arrangements, substantial parental leave, and up to 6% 401K matching. The company's commitment to employee well-being and a supportive work culture makes it an attractive place for career growth and personal life balance.

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Common Interview Questions for Channel Growth Brand Manager – US Farm Animal Channel
Can you describe your experience in farm animal pharmaceutical sales?

In your answer, focus on significant achievements in your sales roles, highlighting specific brands or products you successfully managed. Discuss strategies you employed to penetrate the market and how you built relationships with key stakeholders. Provide examples that showcase your analytical skills and ability to adapt to market changes.

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How do you manage and prioritize multiple initiatives?

Discuss your project management experience, including tools or methods you employ to keep track of deadlines and progress. Emphasize your ability to assess the urgency and importance of tasks and how you work collaboratively with teams to ensure alignment on priorities.

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What strategies have you implemented to foster successful alliances with key partners?

Share a specific example where you established or maintained a strategic partnership. Discuss the processes you followed to align both parties' goals and ensure mutual success, including communication techniques you've found effective throughout the relationship.

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What are the most important KPIs you track in your current or previous roles?

Detail the performance metrics crucial to your success in brand management. Discuss how you use data to inform decisions, track market trends, and measure the effectiveness of your strategies. Illustrate how you've used these insights to optimize branding and sales efforts.

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How do you approach market analysis for new product initiatives?

Describe your methodology for conducting market research. This could include steps like competitive analysis, customer surveys, and data analytics. Emphasize your ability to synthesize information into actionable insights and how these guide your strategy for product launches.

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Tell me about a time you had to negotiate a contract. What was your approach?

Outline the role you played in the negotiation process, what challenges arose, and how you addressed them. Highlight your communication skills and ability to find common ground, as well as how you ensured compliance post-agreement.

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What experience do you have with cross-functional teams, and how do you ensure alignment?

Provide examples of past projects where you collaborated with sales, marketing, and supply chain teams. Discuss techniques for maintaining strong communication and how you ensure all team members remain focused on shared objectives and business goals.

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How do you stay knowledgeable about innovations in the animal health industry?

Talk about resources you utilize, such as industry publications, conferences, and networking with professionals in the field. Mention any specific topics you're passionate about and initiatives you have undertaken to deepen your expertise.

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Describe a significant accomplishment in your previous roles related to brand management.

Share a detailed account of a successful campaign or initiative, emphasizing the strategies used, the challenges faced, and the results achieved. Include how this experience has shaped your approach to future brand management activities.

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What do you believe is the key to successful brand growth in the farm animal sector?

Discuss your perspective on the importance of understanding market dynamics, customer needs, and competitive landscape in driving brand growth. Share strategies you believe are integral, such as innovation, relationship-building, and effective communication.

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Food and Companionship Enriching Life

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Full-time, remote
DATE POSTED
December 7, 2024

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