Director of Influencer Marketing

Director of Influencer & Partnerships - Multi-Business Portfolio - REMOTE WORK FROM HOMEABOUT USElevation Capital - Venture Capital & Private Equity is a group of internationally impactful companies spanning consumer packaged goods, hospitality, technology, non-profit, and venture funding. With staff and markets in the US, Canada, Europe and the Caribbean, this group jointly serves a global vision to create an evolved world where humanity serves our highest purpose. Our mission is to create and deploy capital for a better world.THE PORTFOLIO COMPANYThis key leadership role is in a high-growth, high-energy, high-profit portfolio company of big thinkers and big doers. It is a CPG / beverage / dietary supplement company with a history of strong profitable growth as the number one product and brand in its emerging category. Through its expanding sales and distribution network, they are building a team to take current and new products to the global market and achieve exponential growth. With the leadership team formed, the opportunity is now to define and refine the cross functional integrated strategy and lead the team to grow revenue 10x enabling a highly lucrative exit.THE ROLEWe are seeking a strategic and dynamic Director of Influencer Marketing & Brand Partnerships to lead our efforts in building and nurturing relationships that elevate our brand. This role requires the ability to connect with key influencers in the regulated CPG space and will be crucial to adding power to our growing brand. They will lead the development of the influencer GTM strategy and manage the roster of influencers chosen by the team to champion the brand and vision of bringing incredible health and wellness products to consumers across the US. . You will also identify, negotiate, and manage strategic brand partnerships that align with our mission and values. This is a high-impact role that requires creativity, leadership, and a deep understanding of the influencer landscape. This role requires both a keen eye for detail, strong handle on best practices, ability to quickly analyze data, and ability to present key findings to leadership. We’re looking for a high-energy, data-driven strategist who understands the space, tracks the competition, and keeps abreast of the latest trends in the market. As a key leader in the Marketing team you will be instrumental in our shared future success.WHO YOU AREMaster Collaborator - You excel at building relationships and thrive on collaboration. You understand that influencer marketing is about authentic connections, and you are skilled at forging meaningful partnerships that elevate both our brand and those we work with. You have a knack for identifying the perfect match between influencers and brand initiatives, ensuring mutually beneficial outcomes.Network Maven - Your expansive network in the influencer, entertainment, and pop culture spaces is a key asset. You know the right people, from emerging creators to established stars, and you know how to leverage those relationships to build impactful campaigns. Your connections enable you to navigate quickly, executing influencer marketing strategies that drive growth and resonate with diverse audiences.Innovative Storyteller - You are passionate about telling stories that connect and inspire. You have a unique ability to craft narratives that captivate audiences and align with brand values, using influencers and partnerships as powerful storytelling tools. Your creative vision brings fresh perspectives, constantly pushing boundaries to ensure our brand stands out in a crowded market.Results-Driven Leader - You are a natural driver who thrives on delivering results. You are resourceful, self-motivated, and relentless in pursuit of achieving objectives. You know how to set clear goals, inspire your team, and turn complex challenges into actionable strategies that deliver measurable outcomes. Your proactive mindset ensures that no opportunity is missed and every campaign achieves its maximum potential.Strategic Visionary - You see the big picture and know how to get there. You are a strategic thinker who can anticipate trends, identify opportunities, and craft long-term plans that align with business goals. You’re always a few steps ahead, thinking creatively and strategically to maximize the impact of our influencer marketing and partnerships. Your decisions are data-informed, balancing both intuition and analytics to achieve sustained growth.CORE RESPONSIBILITIES• Strategic Planning: Develop and implement a comprehensive influencer marketing strategy aligned with company goals and brand objectives.• Influencer Partnerships: Identify, negotiate, and manage relationships with key influencers, including celebrities, industry leaders, and micro-influencers.• Campaign Management: Oversee the creation, execution, and performance tracking of influencer marketing campaigns to ensure they meet or exceed KPIs.• Market Research: Conduct thorough research and analysis to identify emerging trends, industry best practices, and potential influencers to enhance campaign effectiveness.• Content Oversight: Collaborate with influencers to develop compelling and authentic content that resonates with target audiences and supports brand messaging.• Budget Management: Develop and manage the influencer marketing budget, ensuring effective allocation of resources and maximizing ROI.• Cross-Functional Collaboration: Work closely with internal teams, including marketing, PR, and creative departments, to ensure cohesive and integrated marketing efforts.• Performance Analysis: Monitor and analyze campaign performance metrics, providing regular reports and insights to optimize strategies and drive results.• Compliance and Brand Safety: Ensure all influencer partnerships adhere to legal regulations, industry standards, and brand guidelines to maintain compliance and protect brand reputation.• Relationship Building: Foster and maintain strong relationships with influencers and key industry players to enhance brand visibility and credibility.• Innovation: Stay up-to-date with the latest trends in influencer marketing and propose innovative strategies to keep the brand at the forefront of industry developments.PERSONAL AND PROFESSIONAL QUALIFICATIONS:• Minimum of 5-7 years of experience in CPG marketing, specifically working with influencers and agencies• Proven track record of developing and implementing successful influencer marketing strategies• Strong understanding of the regulated category and compliance requirements• Bachelor’s Degree or equivalent experience• Ability to manage multiple campaigns at once and achieve timelines• Budget experience, understanding key KPIs and P&L drivers for investment spend• Strong analytical skills and data-driven thinking• Highly entrepreneurial mindset, understanding the competitive landscape and latest trends• Flexible and adaptable in a fast-paced environment• Strategic thinker with an in-depth understanding of analytics and social reportingCompensationIn this role you will significantly contribute to the success of all businesses in our portfolio and will be rewarded commensurately. We provide an aggressive base salary, with lucrative profit sharing and options across all businesses in our group. Full medical benefits are provided as part of this roll.