Mobile Growth Marketer

As a Mobile Growth Marketer at ElevenLabs, your key responsibilities will include driving user acquisition, activation, retention, and monetization for the ElevenReader app. You'll develop and implement marketing strategies, utilize paid marketing, SEO and ASO, manage lifecycle marketing campaigns, and work closely with cross-functional teams to achieve growth objectives.

To succeed as a Mobile Growth Marketer at ElevenLabs, candidates should have expertise in growth marketing, especially for mobile and consumer subscription products. Strong analytical skills, experience in writing engaging marketing copy, and familiarity with tools like SQL and Excel are crucial for this role. A passion for audio-related apps is also a significant plus.

At ElevenLabs, performance for the Mobile Growth Marketer role is measured through various metrics including user acquisition rates, activation numbers, retention rates, and monetization statistics. Data analysis plays a key role, and you will be expected to leverage analytics tools to inform marketing strategies and understand user behavior.

ElevenLabs offers a remote-first work environment, which prioritizes talent over location. Employees enjoy high autonomy, the flexibility to collaborate with a global team across 30+ countries, and structured workflows that minimize unnecessary meetings for maximum productivity.

Yes, prior experience in mobile marketing is necessary for the Mobile Growth Marketer role at ElevenLabs. Candidates should demonstrate a solid understanding of mobile marketing strategies, particularly on platforms like iOS and Android, and be familiar with performance marketing tools and systems.

To effectively approach user acquisition for the ElevenReader app, I would begin by analyzing target audience segments and channels that align with their interests. Leveraging paid marketing campaigns, optimizing SEO strategies, and utilizing engaging content marketing can help reach potential users effectively. Gathering and analyzing data continuously will be key to refining these strategies.

For successful lifecycle marketing, I would focus on creating personalized email and push campaigns based on user behavior and engagement. Segmenting users and tailoring communication can enhance retention. Additionally, A/B testing different messaging and offers can inform what resonates most with our audience.

I have hands-on experience with performance marketing that includes executing campaigns on platforms like Apple Search Ads, Meta Ads, and Google App Campaigns. I always ensure campaigns are data-backed, optimizing them based on performance metrics to maximize ROI while keeping an eye on user engagement.

In a previous role, I utilized SQL and Excel to analyze user behavior patterns, identifying bottlenecks in the conversion funnel. This data helped pivot our marketing strategy to emphasize different features in our ads, leading to a significant increase in user activation.

In a high-autonomy environment, I prioritize tasks by aligning them with overall company goals and deadlines. I assess task urgency and impact, utilizing project management tools to keep track of progress while ensuring I'm efficient in execution to meet expectations.

The future of mobile marketing in AI is incredibly promising, particularly in personalization and user engagement. As AI technology advances, I believe we'll see more targeted and intelligent marketing strategies that cater to individual user needs, enhancing both user experience and conversion rates.

To evaluate the success of a new marketing campaign, I would set clear KPIs before launch and continuously monitor metrics such as user engagement, conversion rates, and ROI. Post-campaign analysis can provide valuable insights into performance and inform future strategies.

Today, one of the main challenges in mobile growth marketing is the rapidly changing landscape, including privacy regulations and evolving user preferences. Marketers must constantly adapt strategies to maintain compliance while still reaching target audiences effectively.

I stay updated on mobile growth marketing trends through a combination of industry blogs, webinars, and networking with fellow professionals. I also engage with key thought leaders on platforms like LinkedIn to ensure I'm aware of the latest strategies and tools.

I am excited about the opportunity to work at ElevenLabs due to its innovative approach to voice technology and commitment to accessibility through AI. The chance to be part of a pioneering team shaping the future of audio solutions deeply motivates me, and I'm eager to contribute my skills to help the company thrive.