Sales Enablement - United States

As a Sales Enablement Lead at ElevenLabs, your primary responsibilities include developing and executing enablement strategies that drive team performance, managing sales onboarding programs for new hires, and fostering a culture of continuous learning with ongoing training workshops. You'll also work closely with engineering and product teams to communicate technical innovations effectively and develop frameworks to help the sales team understand competitive positioning.

Candidates for the Sales Enablement Lead role at ElevenLabs should have a minimum of 5 years of experience in sales enablement or revenue operations, ideally in high-growth tech or AI companies. A strong sales background is essential, along with deep knowledge of sales methodologies and go-to-market strategies. Strong project management skills are also crucial for effectively scaling enablement programs.

At ElevenLabs, we prioritize continuous growth and development. As a Sales Enablement Lead, you’ll have access to collaborative opportunities with industry leaders in AI and the chance to shape your career path while contributing to a fast-evolving technology landscape. We encourage innovation, with a focus on lean and autonomous teams to ensure that your contributions can have a significant impact.

The work culture at ElevenLabs is dynamic, innovative, and highly collaborative. We take pride in our global team environment, working cohesively with colleagues across 30+ countries. As a Sales Enablement Lead, you will enjoy a remote-first setup that prioritizes talent and flexibility. We focus on delivering high-quality work quickly while promoting autonomy and accountability, ensuring the best ideas can come from anyone at any time.

To thrive as a Sales Enablement Lead at ElevenLabs, candidates should possess strong analytical and project management skills, along with a deep understanding of sales processes and methodologies. It’s crucial to have excellent communication abilities to bridge the gap between technical insights and customer-facing value propositions, as well as a passion for audio AI to drive initiatives that align with our mission of making content universally accessible.

When developing an enablement strategy, I start by assessing the current strengths and weaknesses of the sales team. Next, I analyze performance data to identify gaps in knowledge or skills. From there, I collaborate with sales leadership and product teams to create a strategy that incorporates effective onboarding, ongoing training, and tools that align with our sales goals.

Successful sales onboarding involves creating a structured program that includes a blend of hands-on training, mentorship, and resources that cover both product knowledge and sales tactics. I emphasize practical role-playing scenarios, regular check-ins, and feedback loops to ensure new hires feel confident and supported as they ramp up.

In my previous role, I initiated regular meetings between sales and marketing teams to discuss campaign results and share customer feedback. By collaborating on content creation, we developed tailored messaging that resonated more effectively with prospects, ultimately improving our conversion rates. This partnership allowed for a more unified and strategic approach to our go-to-market execution.

To measure the effectiveness of sales enablement programs, I establish key performance indicators (KPIs) such as sales ramp-up time, win rates, and feedback from sales reps. I regularly review performance data, gather team input through surveys, and adjust the program as necessary to address identified areas for improvement.

I have extensive experience using various sales enablement tools, such as CRM platforms, learning management systems, and content management solutions. These tools help simplify training processes, track learner progress, and provide analytics that informs our enablement strategies. Staying updated on emerging technologies is vital for optimizing our team's effectiveness.

Feedback is crucial in shaping effective enablement strategies. I prioritize creating channels for open communication where sales reps can share their experiences and challenges. This feedback helps adjust training modules and onboarding processes in real-time, ensuring we equip the team with the most relevant and actionable resources.

I stay informed about industry trends by engaging in continuous learning through webinars, conferences, and networking with peers. Subscribing to relevant publications and participating in online communities helps me understand the evolving landscape of sales enablement, which I can leverage to enhance our strategies at ElevenLabs.

One significant challenge was the lag in adoption of new tools by the sales team. To address this, I organized a series of hands-on training sessions tailored to different learning styles, where I highlighted the benefits of the tools and provided real-life examples of their impact. The supportive environment encouraged team members to embrace the new tools more readily.

I believe in fostering a culture of continuous learning by encouraging curiosity and growth. This can be achieved through ongoing training programs, sharing best practices, and recognizing team members who proactively seek out personal development opportunities. Creating an environment where learning is celebrated leads to a more empowered and high-performing sales team.

I am well-versed in several sales methodologies, including SPIN Selling and Challenger Sales. I've applied these methodologies by customizing training sessions that align with our product offerings, ensuring that sales reps understand how to leverage them effectively in their client interactions. This has proven beneficial in increasing close rates and enhancing the overall sales process.