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Senior Social Media Marketing and Events Coordinator

This role is open in South Africa

Position: Senior Social Media Marketing and Events Coordinator (Remote)

Hours: 1:00 AM - 9:00AM SAST

Pay Rate: R28 000 - R34 000 per month (Negotiable based on Experience)

Role Overview:

The Senior Social Media Marketing and Events Coordinator is responsible for developing and executing engaging social media campaigns and coordinating virtual and in-person events. This role focuses on building brand awareness, growing social media engagement, and managing the client’s event calendar. With a creative flair and a strategic mindset, the ideal candidate will be experienced in social media management and event coordination within a fast-paced environment

Key Responsibilities:

  • Social Media Strategy & Content Creation: Develop and implement social media strategies that align with the client’s brand objectives, creating compelling content for platforms such as LinkedIn, Instagram, Facebook, and others.
  • Community Engagement: Engage with followers, respond to inquiries, and monitor social media channels to build and maintain an active online community.
  • Event Coordination: Plan and coordinate virtual and in-person events, including workshops, product launches, and client meetups.
  • Brand Collaboration & Partnerships: Identify and build relationships with influencers and potential partners to expand social media reach and brand presence.
  • Analytics & Reporting: Monitor and report on social media and event performance, using insights to optimise future campaigns.
  • Budget Management: Manage social media and event budgets, ensuring optimal allocation of resources.
  • Market Research: Stay updated on industry trends, competitor activities, and emerging social media platforms to keep strategies innovative and effective.

Requirements:

  • Bachelor’s degree in Marketing, Communications, Event Management, or a related field.
  • 5+ years of experience in social media marketing, content creation, and event coordination.
  • Strong understanding of social media platforms, trends, and best practices.
  • Proven track record in managing successful social media campaigns and events.
  • Excellent organisational skills with the ability to handle multiple projects simultaneously.
  • Proficiency in design tools and social media scheduling tools.
  • Analytical mindset with experience in tracking and reporting metrics.
  • Creative thinker with a passion for storytelling and a keen eye for detail.

  • Flexible working hours with remote work options
  • Opportunity to work with an innovative and dynamic team in the real estate industry
  • Professional growth and development opportunities
  • Competitive salary and performance-based incentives

Average salary estimate

$124000 / YEARLY (est.)
min
max
$112000K
$136000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Social Media Marketing and Events Coordinator, EMAPPLY

Are you an enthusiastic and experienced Senior Social Media Marketing and Events Coordinator looking to take your career to new heights? Join us in this exciting remote opportunity based in South Africa, where you will play a key role in shaping the brand narrative and enhancing client engagement. In this role, you'll develop and execute vibrant social media strategies that resonate with our audience across platforms like LinkedIn, Instagram, and Facebook. With your strong creative flair, you'll craft compelling content that drives engagement and community interaction. Not only will you dive deep into community engagement by responding to inquiries and building relationships, but you’ll also be at the helm of event coordination, planning everything from dynamic virtual workshops to engaging in-person meetups. Partnering with influencers and leveraging brand collaborations will expand our reach, while your keen analytical skills will aid in monitoring and optimizing social media performance. You'll have the autonomy to manage budgets while continuously researching industry trends, ensuring our strategies are relevant and impactful. If you hold a Bachelor’s degree in Marketing or a related field with over five years of experience in social media management and events coordination, this position is designed for you. Enjoy the flexibility of remote work within our innovative team, complete with opportunities for professional growth and competitive salary packages that reward performance. Ready to make your mark? Let’s elevate our brand together!

Frequently Asked Questions (FAQs) for Senior Social Media Marketing and Events Coordinator Role at EMAPPLY
What are the primary responsibilities of the Senior Social Media Marketing and Events Coordinator at this company?

The Senior Social Media Marketing and Events Coordinator is tasked with developing and implementing social media strategies to enhance brand visibility, creating engaging content for various platforms, and managing community interactions. This role also involves planning and coordinating key events—both virtual and in-person—while overseeing brand collaborations, budget management, and performance analytics.

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What qualifications do I need to apply for the Senior Social Media Marketing and Events Coordinator position?

To be a strong candidate for the Senior Social Media Marketing and Events Coordinator position, you will need a Bachelor’s degree in Marketing, Communications, or Event Management, accompanied by at least five years of relevant experience in social media marketing and event coordination. Proficiency in content creation and a strong understanding of social media platforms are essential.

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How does the Senior Social Media Marketing and Events Coordinator track campaign performance?

The Senior Social Media Marketing and Events Coordinator is responsible for monitoring and reporting on social media metrics using analytical tools. This enables the coordinator to assess the effectiveness of campaigns, identify trends, and make data-driven decisions to optimize future strategies.

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Will there be opportunities for professional growth in the Senior Social Media Marketing and Events Coordinator role?

Yes, the Senior Social Media Marketing and Events Coordinator role offers ample opportunities for professional growth. Working within a dynamic team environment and engaging in innovative projects, you’ll have access to ongoing development initiatives aimed at enhancing your skills and advancing your career.

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What type of work culture can be expected in the Senior Social Media Marketing and Events Coordinator position?

The work culture for the Senior Social Media Marketing and Events Coordinator position is collaborative and dynamic, promoting creativity and innovation. As part of a supportive remote team, you will have the freedom to manage your projects while contributing to overall brand goals and enjoying flexible working hours.

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Common Interview Questions for Senior Social Media Marketing and Events Coordinator
What strategies would you implement as a Senior Social Media Marketing and Events Coordinator to enhance our brand's online presence?

To enhance the brand's online presence, I would first analyze current social media performance and audience demographics. Then, I would develop tailored content strategies for each platform, engage actively with the community, and utilize analytics for continuous improvement and optimization of campaigns.

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Can you describe a time you successfully coordinated an event? What were the key factors in its success?

In my previous role, I coordinated a virtual product launch which attracted significant engagement. The key factors were thorough planning, clear communication with vendors, leveraging social media for promotion, and keeping the audience engaged with interactive content during the event.

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What tools do you prefer for social media management and why?

I prefer using tools like Hootsuite and Buffer for scheduling posts and monitoring engagement. These platforms allow for streamlined content management, ensuring consistency across channels and providing valuable insights into audience interactions.

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How do you keep up with the latest trends in social media?

I stay updated on social media trends by following industry leaders, subscribing to marketing newsletters, participating in webinars, and regularly reviewing analytics reports to identify any shifts in audience behavior and emerging platforms.

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What metrics do you consider most important when evaluating a social media campaign?

The most crucial metrics include engagement rate, reach, impressions, and conversion rates. These metrics provide insight into how well the content resonates with the audience and how effective it is at driving desired actions.

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How would you handle a negative comment on social media?

I would address a negative comment promptly and professionally by acknowledging the concern and responding with a solution-focused approach. Transparency and willingness to resolve the issue are key to maintaining a positive brand image.

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What experience do you have with managing event budgets?

I have extensive experience managing event budgets by carefully forecasting expenses, tracking spending, and negotiating with vendors to maximize resources. By maintaining transparency and documenting all transactions, I ensure that we stay within budget while achieving event goals.

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How do you prioritize multiple projects as a Senior Social Media Marketing and Events Coordinator?

I prioritize projects by assessing deadlines, impact, and resource availability. I often use project management tools to keep track of tasks and stay organized, ensuring that all projects receive the attention they deserve while meeting key objectives.

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What role does storytelling play in social media marketing?

Storytelling is fundamental in social media marketing as it humanizes the brand, creates emotional connections, and enhances audience engagement. Crafting compelling narratives around our products and mission drives authentic interactions and encourages sharing.

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What do you think is the biggest challenge facing social media marketers today?

The biggest challenge facing social media marketers today is the constantly evolving landscape of algorithms and audience preferences. Keeping up with these changes while effectively engaging users requires adaptability and ongoing strategy refinement.

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Full-time, remote
DATE POSTED
December 17, 2024

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