Marketing Asset Manager
The Marketing Asset Manager plays a crucial role in supporting the development and execution of various Regional Marketing campaigns throughout our games’ lifecycles. This person will own the development, approval, distribution, and archiving of all localized versions of a project’s creative assets. They utilize their project management skills to manage workflows across multiple stakeholder groups. They are deadline-driven, a masterful organizer, and thrive in a collaborative work environment. They display strong communication skills across functional and geographical boundaries. This role will work closely with our internal creative team as well as external agencies and requires seamless project management of multiple tasks in a fast-paced environment.
The Marketing Asset Manager drives to deliver assets on time to all of our international territories and of the highest quality, ensuring our marketing campaigns go off without a hitch.
Responsibilities
Asset Localization and Versioning
- Work with Regional Marketing Managers and Territory Managers to gather campaign asset needs and create a master versioning matrix for all languages and sizes.
- Coordinate with the Localization team to obtain necessary translations.
- Liaison between SE West Creative and Marketing to identify appropriate Localization agency for the campaign.
- Coordinate with internal teams and external partners, including communications, sales, retail marketing, and agency partners, to successfully execute campaigns by facilitating cross-functional coordination of asset delivery.
- Archive final localized assets within a digital asset management system.
- Manage day-to-day communication and alignment with key stakeholders across cross functional teams as it pertains to asset management.
- Maintain a master calendar of all localized and versioned assets across all titles and communicate any risks to delivery schedules to key project stakeholders.
- 4+ years of experience in creative services program management at marketing agencies or within a corporate environment.
- Experience working with and managing marketing agencies.
- Experience with global approval processes across multiple regions.
- Exposure to the development and execution of go-to-market plans, inclusive of multimedia campaigns (including localization of assets), and event activations.
- Excellent organizational and project management skills with experience prioritizing and managing multiple projects and tasks simultaneously.
- Excellent communication and interpersonal skills.
- Experience working with project management (Jira, Confluence) preferred.
- Experience working across international business units preferred.
- Experience in the gaming or entertainment industry is preferred.
Company Purpose & Values
Purpose: Creating New Worlds with Boundless Imagination to Enhance People’s Lives.
Values:
- Deliver Unforgettable Experiences
- Embrace Challenges
- Act Swiftly
- Stronger Together
- Continuously Evolve
- Cultivate Integrity
- 100% Medical, Dental, Vision coverage- with the option to add a spouse/domestic partner and children at 2% of the premium.
- Medical FSA (Flexible Spending Account) and Dependent Care FSA (Flexible Spending Account) to help pay for medical expenses, childcare or adult care expenses with pre-tax dollars.
- Wellness programs- mental health resources, counseling, financial wellbeing, support for future moms, a 24/7 Employee Assistance Program hotline, and much more.
- Generous leave- from the start you can earn up to 25 days of PTO, we observe 13 major holiday and provide job protected leave for life’s unexpected moments.
- 401K auto enrollment and employer-match contribution.
- Be among the first to get copies of every game title, plus receive generous discounts on thousands of games in our library.
- Refer our next new team member and receive a $1000 bonus.
Annual Salary Range: $80,000 - $120,000
Average salary estimate
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As the Marketing Asset Manager at our innovative gaming company, you're stepping into a pivotal role that bridges creativity and strategic management across our exciting regional marketing campaigns. Your main focus will be on the development, approval, and distribution of all localized creative assets, ensuring that our projects are tailored to fit various markets while maintaining the highest quality standards. You’ll leverage your superb project management skills to oversee workflows among different teams, keeping everyone aligned and on track. Collaboration is key in this role since you’ll work closely with both our in-house creative team and external partners. With your keen organizational abilities and a knack for meeting deadlines, you’ll drive the timely delivery of high-quality marketing materials across international boundaries. In addition to managing assets, you'll be responsible for coordinating translations and establishing solid communication across various functional groups. This is more than just a job; it’s about driving unforgettable experiences with boundless imagination in the gaming world. If you thrive in fast-paced environments, can juggle multiple projects seamlessly, and are eager to embrace challenges, we’d love to see you at the helm of our marketing asset initiatives as our Marketing Asset Manager.
Square Enix develops, publishes, and markets interactive entertainment titles worldwide. It publishes online games, mobile entertainment, music, and DVDs. The company’s products include Final Fantasy, Dragon Quest, Tomb Raider, Heroes & Generals, ...
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