Senior Marketing Operations Manager II

As a Senior Marketing Operations Manager II at Emburse, your core responsibilities will include managing and administering essential marketing technologies like Marketo and Salesforce, overseeing the marketing funnel from lead to loyalty, and ensuring effective data management and hygiene practices. You will also implement segmentation strategies, troubleshoot integrations, and collaborate with various departments to align business needs with tech capabilities. Your role will be pivotal in enhancing customer engagement and driving our global demand generation.

To qualify for the Senior Marketing Operations Manager II role at Emburse, you should have a minimum of 6-8 years of experience in a marketing operations position. Familiarity with marketing automation systems such as Marketo, Demandbase, and Salesforce is crucial, along with demonstrated abilities in data analysis and management. Proficiency in various marketing methodologies, integrated tech stacks, and the capacity to execute impactful marketing programs will greatly enhance your application.

This position also includes engaging across teams to harmonize goals and promote efficient marketing practices.

In your role as Senior Marketing Operations Manager II with Emburse, you'll manage a suite of marketing technologies, including Marketo for marketing automation, Demandbase for account-based marketing, and Salesforce as the lead-to-opportunity CRM. You'll troubleshoot various technologies, ensuring seamless integration and functionality that enhances our marketing strategies and customer touchpoints.

Emburse is an ideal workplace for a passionate Senior Marketing Operations Manager II because of its commitment to innovation and employee empowerment. With a culture that values collaboration and flexibility, you'll have the chance to work with top industry talents, utilize cutting-edge AI solutions, and contribute to meaningful changes in finance. The company supports career growth while maintaining a diverse and inclusive workplace environment, creating an ideal setting for professional and personal development.

When answering this question, consider highlighting specific projects you've managed using marketing automation tools like Marketo. Discuss how you've set up campaigns, tracked metrics, and streamlined processes to drive lead generation and engagement. Mention your ability to troubleshoot and optimize these systems for better performance.

Express your understanding of data hygiene and management processes, including how you ensure data accuracy across different platforms. Emphasize any tools you've used for data analysis and the importance of clean data in making informed marketing decisions that enhance campaign effectiveness.

Here, you could describe specific tactics you've implemented to boost conversion rates, such as A/B testing, personalized outreach campaigns, or enhanced segmentation. Provide examples of successful outcomes and how you measure the success of these strategies.

Discuss your project management skills and how you prioritize tasks. You can talk about using tools for organization or methodologies like Agile or Kanban to keep everything on track. Highlight your ability to remain focused and deliver quality work even under pressure.

Explain the importance of cross-department collaboration, especially between marketing and sales or RevOps teams. Share an experience where you effectively communicated and gathered insights to align marketing strategies with business objectives, leading to measurable outcomes.

Identify relevant KPIs that you track to measure the success of marketing operations. Discuss metrics like lead conversion rates, the effectiveness of campaigns based on engagement metrics, or how data hygiene impacts overall performance, and how you convey these insights to stakeholders.

Share a specific campaign you oversaw, detailing the strategy behind it, the tools used, and the results achieved. Highlight the challenges faced and how you addressed them, showcasing your problem-solving skills and marketing expertise.

Demonstrate your commitment to continuous learning by discussing the resources you use to stay updated on marketing trends and technology, like webinars, industry publications, or professional communities. Explain how you incorporate new trends into your strategies.

Talk about your approach to gathering and utilizing customer feedback to inform marketing strategies. Discuss methods you’ve used to integrate insights from customer data into marketing automation and campaign improvement processes.

Articulate your interest in Emburse specifically, referencing the company's innovative approach and commitment to empowering its employees. Discuss how your skills align with their mission and how you see yourself contributing to their success in the finance technology space.