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Senior Partner Marketing Manager

About the Job

At Employment Hero, we're an ambitious bunch of people on a mission to make employment easier and more valuable for everyone.

Since our inception in 2014, we've had some pretty impressive growth (100% YoY), reached unicorn status in 2022, and now serve 300,000 businesses globally, with 2 million+ users on the platform. We have no plans to slow down.

There's never been a more exciting time to join one of the fastest-growing SaaS unicorns, so let's see if we could be a match!

What might your days look like

We're a team of global innovators, who cherish diverse perspectives that fuel our mission; to simplify the world of work for SMBs worldwide.

We’re looking for a Senior Partner Marketing Manager to elevate our partner program in the UK, a key strategy for driving Employment Hero’s growth both locally and globally. Reporting to the Head of UK Marketing, this role focuses on acquiring partners across key segments (IT Resellers, HR Consultants, Accountants) and building a strong pipeline of partner referrals. Working closely with the Partner Sales team, the Sr. Partner Marketing Manager will develop and execute partner acquisition strategies, delivering impactful campaigns and initiatives to drive awareness, engagement, and revenue.

This role collaborates with the wider UK Marketing team to align objectives and works cross-regionally with the global partner marketing team to ensure consistency with the overarching partner strategy. The ideal candidate will have extensive experience growing partner channels, thrive in public-facing roles, excel in communication, and be metrics-driven. They should be a strategic thinker who fosters collaboration and is comfortable leading initiatives that contribute to the success of Employment Hero’s partner network.

As our Senior Partner Marketing Manager, you'll be:

  • Developing and executing a comprehensive go-to-market (GTM) strategy in collaboration with the Partnerships Team, aimed at achieving their objectives, including new partner acquisition and generating partner-qualified leads.
  • Delivering impactful GTM materials such as live and digital events, tradeshows (both owned and third-party), digital content (e.g., blogs, guides, webinars), joint marketing assets, case studies, and tailored onboarding experiences.
  • Crafting tailored marketing strategies for different partner verticals by understanding our ideal partner profile, refining messaging, and identifying strategies that drive growth and deliver on key objectives.
  • Designing and executing co-branded campaigns with partners to drive awareness, leads, and revenue.
  • Managing and nurturing the UK partner community through our digital partner community platform, fostering engagement and collaboration.
  • Providing tools, resources, and training to ensure partners effectively promote the company’s products.
  • Empowering partners with resources and assets to effectively communicate the value of Employment Hero to their prospects, enabling their success.
  • Supporting partner onboarding processes with tailored marketing materials and kick-off campaigns.
  • Championing the voice of the partners within the marketing team to ensure alignment across the organisation, maximising impact and fostering a partner-first approach.
  • Reporting on partner marketing performance in Quarterly Business Reviews, showcasing key wins, insights, and measurable business impact.
  • Focusing on high-impact, strategic initiatives by rigorously prioritising activities that will drive the fastest growth and most significant outcomes for the Partner Programme, while maintaining budget efficiency.

What will you bring

  • Comfortable working with partners directly and being a positive and outgoing face of Employment Hero for our partners
  • 8+ years of relevant partner marketing experience, ideally within a fast-paced, B2B industry (tech, SaaS, and startups a plus)
  • Proven experience growing a partner channel through marketing activities (paid social & search, brand building, events, co-marketing, community building, etc.)  and working with a range of partners from new to established
  • Hands-on experience with marketing tools and CRM management platforms, especially Marketo and Salesforce
  • A highly analytical and metrics-orientated approach to marketing
  • Excellent written and verbal communication skills, organisational skills and has high attention to detail
  • Experience running events like large conference and tradeshow booths, roundtables, webinars, etc. 
  • Comfortable testing and iterating on campaigns and running A/B tests
  • You will have analytical skills and be data-driven in your thinking, and be proficient in reporting campaign effectiveness
  • A creative problem solver and critical thinker, with great attention to detail
  • Degree qualified in marketing or a related field (desired)
  • Comfortable and confident surfacing opportunities, explaining your ideas, taking briefs, and participating in brainstorming sessions
  • Able to work independently in a “remote first” work environment and to agreed deadlines
  • Experience working with key verticals like Accountancy and Bookkeeping firms, HR Consultants and IT Resellers is a plus
  • Willingness to take ownership and be in the driver’s seat
  • Excellent xfn communication and stakeholder management skills

The EH Way

The EH Way is how we describe our culture at Employment Hero and how we all operate. It is our DNA. You can read all about it on our careers page: https://employmenthero.com/uk/careers/

In short, you'll love working with us if:

  • Revolutionising employment gets your heart racing.
  • You thrive on the flexibility (and responsibility) of a remote-first business.
  • Our values align, and shape how you show up every day.
  • You love the dynamic pace of a startup, are driven by innovation, and enjoy working with other smart people.

Plus, you'll get to enjoy a number of great perks, including:

  • A generous budget for your home office.
  • Cutting-edge tools and technology.
  • Reward and recognition programs - because great work should be recognised and rewarded.
  • Learning and development (including an external study policy, live monthly professional development classrooms, and premium online learning content).
  • Employee Share Option Program: be an owner of Employment Hero.
  • Annual Global Gathering - so far we've been to Thailand, Vietnam, Bali and are excited to meet in Dubai in 2025.
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What You Should Know About Senior Partner Marketing Manager, Employment Hero

At Employment Hero, we're looking for an enthusiastic and experienced Senior Partner Marketing Manager to join our dynamic team! As a key player in our ambitious mission to make employment easier and more valuable, you will be instrumental in driving the growth of our partner program in the UK. You’ll collaborate with an amazing team focused on acquiring partners from various sectors including IT Resellers, HR Consultants, and Accountants. Your days will be filled with strategic planning, executing effective partner acquisition strategies, and creating impactful campaigns that generate excitement and drive revenue. From designing co-branded campaigns with our partners to managing engaging events and digital content, you will utilize your extensive partner marketing experience to foster a vibrant partner community. This role requires a creative problem-solver who is metrics-driven and thrives in a fast-paced environment. You will not only develop and implement a comprehensive go-to-market strategy, but also provide invaluable training and resources to ensure our partners achieve success with Employment Hero's innovative solutions. If you're looking for an opportunity where your skills can truly shine, and you want to be part of one of the fastest-growing SaaS companies, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Senior Partner Marketing Manager Role at Employment Hero
What are the key responsibilities of a Senior Partner Marketing Manager at Employment Hero?

As a Senior Partner Marketing Manager at Employment Hero, your key responsibilities include developing and executing comprehensive go-to-market strategies, creating impactful marketing campaigns, and managing relationships with partners to drive growth. You'll be tasked with producing marketing materials, running events, and ensuring partners have the right tools and resources to promote Employment Hero’s products effectively.

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What qualifications are required for the Senior Partner Marketing Manager position at Employment Hero?

Candidates applying for the Senior Partner Marketing Manager role at Employment Hero should possess a minimum of 8 years of partner marketing experience, ideally within a B2B context, such as tech or SaaS industries. Familiarity with marketing tools like Marketo and Salesforce is also essential. Strong analytical skills, excellent communication, and organizational abilities are paramount for success in this position.

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How does the Senior Partner Marketing Manager contribute to Employment Hero’s success?

The Senior Partner Marketing Manager plays a crucial role in Employment Hero’s success by implementing strategies that enhance partner acquisition and engagement. By fostering strong relationships with various partners and creating campaigns that resonate with them, you'll drive lead generation and revenue growth, directly impacting the company's overall performance.

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What type of marketing campaigns will the Senior Partner Marketing Manager run at Employment Hero?

As a Senior Partner Marketing Manager at Employment Hero, you will run diverse marketing campaigns, including live and digital events, webinars, co-branded campaigns with partners, and social media initiatives. Your creativity will shine as you develop tailored strategies for different partners that promote Employment Hero’s offerings effectively and engage target audiences.

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What is the work culture like for a Senior Partner Marketing Manager at Employment Hero?

At Employment Hero, the work culture is dynamic and flexible, embodying a remote-first approach that encourages collaboration and innovation. The company values diversity and is passionate about revolutionizing employment for businesses. You’ll enjoy working in an environment that promotes professional development, recognitions for great work, and a strong sense of community among team members.

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Common Interview Questions for Senior Partner Marketing Manager
What experience do you have in developing go-to-market strategies for partner marketing?

In responding to this question, detail specific experiences where you’ve successfully developed and implemented go-to-market strategies. Highlight measurable outcomes, such as growth metrics or increased lead generation as a direct result of your strategies.

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Can you describe a successful marketing campaign you executed in a past role?

When answering this question, select a campaign that demonstrates your creativity and strategic thinking. Discuss the objectives, your role in the campaign, the execution process, and the results, emphasizing how it benefited the partner relationships and overall company growth.

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How do you approach nurturing partner relationships?

To answer effectively, explain your methods for building and maintaining strong relationships with partners. This could include regular communication, understanding their needs, providing valuable resources, and actively seeking feedback to foster a collaborative partnership.

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What tools do you use for managing partner marketing campaigns?

In your response, mention specific tools like Marketo and Salesforce you have experience using, discussing how you've leveraged these tools to track performance, generate reports, and optimize campaigns based on analytics.

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How do you measure the success of partner marketing initiatives?

Share key performance indicators (KPIs) that you track, such as lead generation rates, partner engagement levels, or revenue growth associated with specific campaigns. Discuss how you analyze these metrics and apply insights to refine future initiatives.

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What strategies do you use to align partner marketing with sales objectives?

Discuss your collaboration experience with sales teams to ensure that marketing efforts are oriented towards generating qualified leads and closing deals. Highlight approaches you’ve taken to create a seamless process between partners and sales.

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Can you give an example of a challenge you faced in partner marketing and how you overcame it?

Select a specific challenge that you faced in your previous roles, explaining the situational context, the actions you took to address it, and the outcome. This will demonstrate your problem-solving skills and your resilience in the face of obstacles.

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What makes a successful partner marketing program in your opinion?

In your answer, focus on elements such as clear communication, mutual benefits for all parties, tailored marketing materials, and ongoing support and training for partners to promote the brand effectively.

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How do you stay updated on industry trends and best practices in partner marketing?

Share specific methods you use to keep yourself informed, such as attending industry conferences, participating in webinars, reading relevant publications, or engaging in professional organizations related to partner marketing.

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What role does creativity play in your approach to partner marketing?

Discuss how creativity enhances your marketing efforts, whether it's through engaging content, innovative campaign ideas, or unique partner engagement strategies. Emphasize the importance of creativity in capturing attention and driving results.

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Full-time, remote
DATE POSTED
January 9, 2025

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