Senior Marketing Platform Specialist

Join a Challenger

Being a traditional bank just isn’t our thing. We are big believers in innovating the banking experience because we believe Canadians deserve better options, and we challenge ourselves and our teams to creatively transform what’s possible in banking. Our team is made up of inquisitive and agile minds that find smarter ways of doing things. If you’re not afraid of taking on big challenges and redefining the future, you belong with us. You’ll get to work with people who will encourage you to reach new heights. We like to keep things fun, ask questions and learn together.

We are a big (and growing!) family. Overall we serve more than 670,000 people across Canada through Equitable Bank, Canada's Challenger Bank™, and have been around for more than 50 years. Equitable Bank's wholly-owned subsidiary, Concentra Bank, supports credit unions across Canada that serve more than six million members. Together we have over $125 billion in combined assets under management and administration, with a clear mandate to drive change in Canadian banking to enrich people's lives. Our customers have named our EQ Bank digital platform (eqbank.ca) one of the top banks in Canada on the Forbes World's Best Banks list since 2021. 

The Work

We are seeking an experienced Microsoft Dynamics 365 Specialist to join our team. As a key member of our implementation and support group, you will play a crucial role in the successful deployment and ongoing maintenance of Microsoft Dynamics 365 within our organization. This position requires a deep understanding of system configurations and a strong ability to collaborate across departments.

• Lead the email implementation and execution of Microsoft Dynamics 365
• Provide ongoing support and maintenance for the Dynamics 365 platform
• Collaborate with in-house creative teams to co-ordinate production of email design, subject lines and copy
• Measure results and optimize campaigns through A/B testing in order to improve open rate, deliverability, click rate, opt-out rate, conversion rate, as well as specific business goals around individual campaigns
• Develop and maintain documentation for system configuration processes
• Design and build customer journeys within Microsoft Dynamics
• Configure and manage push notification channels for mobile applications
• Create and manage campaigns
• Contribute to the development of long-term strategies for leveraging Dynamics 365 across the organization

• Post-secondary education in Marketing, Commerce or related experience
• 5+ Years of B2C/B2B Email Marketing Experience
• Extensive experience with Microsoft Dynamics 365 implementation and support is preferred
• Experience with responsive HTML templates
• Experience with CI Journeys and CRM functionalities in Dynamics 365
• Experience in setting up and managing push notifications channels
• Solid understanding of Canada’s Anti-Spam Legislation (CASL)
• Strong analytical mindset
• Self-motivated and independent worker with excellent communication and inter-personal skills
• Effective planning and project management skills
• A proactive and ambitious marketer who enjoys developing new solutions to challenging problems, and that can execute these ideas flawlessly
• Finance Services experience would be an asset

What we offer [For full-time permanent roles]

💰 Competitive discretionary bonus 

✨ Market leading RRSP match program

🩺  Medical, dental, vision, life, and disability benefits

📝  Employee Share Purchase Plan

👶🏽 Maternity/Parental top-up while you care for your little one

🏝 Generous vacation policy and personal days 

🖥  Virtual events to connect with your fellow colleagues

🎓  Annual professional development allowance and a comprehensive Career Development program

💛  A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience

The incumbent will be working hybrid and in office time will be spent working from Equitable Bank’s additional office space located at 351 King Street East, Toronto, ON.

Equitable Bank is deeply committed to inclusion. Our organization is stronger and our employees thrive when we honour and celebrate everyone’s diverse experiences and perspectives. In tandem with that commitment, we support and encourage our staff to grow not just in their career path, but personally as well. 

We commit to providing a barrier-free recruitment process and work environment for all applicants. Please let us know of any accommodations needed so that you can bring your best self to the application process and beyond. All candidates considered for hire must successfully pass a criminal background check and credit check to qualify for hire. While we appreciate your interest in applying, an Equitable recruiter will only contact leading candidates whose skills and qualifications closely match the requirements of the position.

We can’t wait to get to know you!