Video Marketing Specialist
As our Video Marketing Specialist, you will lead FeedbackFruits’ video production and motion design efforts, combining creative direction with hands-on execution. You will own our video strategy, crafting compelling visual content including live-action, animations, and motion graphics, that enhances our storytelling, engages audiences, and simplifies complex ideas. Your work will shape how FeedbackFruits presents itself across platforms, ensuring our videos elevate brand presence, support product adoption, and drive engagement.
Why is the position interesting for you?
Creative leadership: You’re excited to own and shape FeedbackFruits’ visual storytelling through motion and video content.
Strategic impact: You thrive in a role where you can define and execute a video strategy that aligns with brand goals and audience engagement.
Innovation & experimentation: You enjoy exploring new tools, techniques and trends to keep video content fresh and impactful.
Collaboration & growth: You value working closely with cross-functional teams to create content that makes a measurable impact on audience connection and brand visibility.
In this role, you’ll work closely with marketing colleagues, cross-functional teams and internal and external subject matter experts to ensure the motion & video strategy amplifies FeedbackFruits’ vision and value proposition.
We are a mission-driven scale-up, and we believe education is key to facing the future challenges of society and achieving our full potential as individuals. The success of today's education depends on teachers turning the flame of curiosity into lifelong learning and critical thinking. FeedbackFruits builds technology-supported learning activities to facilitate this transition in education.
Role connection to business strategy:
This role is pivotal in driving FeedbackFruits’ international growth by crafting and executing a video strategy that amplifies thought leadership, establishes brand and product authority, and deepens engagement across the buyer and user journey. Your contributions will align closely with our long-term strategic initiatives, shaping the foundation for our growth in the years to come.
🎯 About the job:
Video Production & Editing (60%)
Plan, shoot, edit, and animate high-quality video content, including thought leadership pieces, marketing campaigns, product explainers, onboarding materials, and promotional assets.
Manage end-to-end video production: scripting, storyboarding, filming, lighting setup, audio recording, and post-production.
Edit raw footage into polished videos, incorporating animations and/or motion graphics, sound design, and effects to enhance storytelling.
Video Strategy & Performance (30%)
Develop and own the video strategy, determining formats and storytelling methods that align with brand goals and audience needs, while identifying when additional support or resources are required.
Define success metrics for video content and campaigns, using tools like HubSpot, YouTube Analytics, or social media insights to measure performance (e.g., views, engagement, conversion rates).
Use performance data to refine the strategy and identify opportunities for improvement or experimentation.
Experiment with new tools, techniques, and trends to elevate the quality and impact of our video content.
Collaboration & innovation (10%)
Partner with product and marketing teams to translate key messaging and objectives into engaging video narratives.
Ensure all video and motion assets align with brand guidelines, contributing to a consistent and professional visual identity.
Propose and implement new ideas to enhance the effectiveness and creativity of motion and video content across platforms.
Your experience:
Scale-ups provide phenomenal opportunities for growth, but they require adaptability and creativity. You will thrive if you are ready to bring a blend of strategic insight, visual storytelling expertise and a data-driven approach to this role.
You have:
Minimum 3 years of experience in video production within B2B, with a strong portfolio showcasing your ability to create compelling visual stories.
Expertise in animation and motion design with experience in industry-standard software such as Adobe Premiere Pro, After Effects, Illustrator, Blender, and Photoshop for video editing and motion graphics.
Strategic thinking to conceptualize and implement a video strategy that aligns with broader organizational goals.
Excellent organizational skills with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
Why join us?
Be a key contributor to FeedbackFruits’ mission to empower educators globally with best-in-class learning design.
Take ownership of the motion & videofunction and play a crucial role in high-impact projects that shape our growth.
Join an international, passionate team committed to transforming education.
Enjoy a flexible hybrid/remote role with ample opportunities for professional development.
Average salary estimate
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As the Video Marketing Specialist at FeedbackFruits, based in Amsterdam, you'll take the lead in our video production and motion design initiatives, melding creative vision with hands-on execution. Your primary focus will be to develop an engaging video strategy that tells compelling stories through captivating live-action content, animations, and motion graphics. By enhancing our brand's presentation across multiple platforms, your work will play a vital role in boosting product adoption and audience engagement. What makes this role exciting is the opportunity to define how FeedbackFruits communicates visually and strategically aligns with our brand values. If you're passionate about innovation, collaboration, and using the latest tools and techniques, you will thrive here. Working alongside marketing teams and subject matter experts, you’ll create meaningful content that elevates our mission of transforming education through technology. Your responsibilities include planning, shooting, and editing videos that range from thought leadership pieces to promotional materials, ensuring that everything adheres to our brand's guidelines. You’ll also track performance metrics to continuously refine our video strategy, embracing new ideas and experimenting with trends to keep our content fresh. This position not only allows you to see the direct impact of your work on our growth trajectory but also fosters your personal development as a key player in our international team. Ready to join us in making a difference in education? Your creativity and strategic approach will shape how we connect with our audience and contribute to the future of learning.
FeedbackFruits is an EdTech scale-up based in Amsterdam whose mission is to drive student engagement while increasing teacher productivity. The platform encompasses a range of learning activities such as self & peer assessment, online discussion, ...
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