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Growth Marketing Mix Manager

Fever is a leading global live-entertainment discovery tech platform seeking a Growth Marketing Mix Manager to lead ROI optimization and marketing investment strategy.

Skills

  • Analytical skills
  • Quantitative skills
  • SQL proficiency
  • Python knowledge (preferred)

Responsibilities

  • Lead the ROI optimization of marketing investment on Fever's biggest business lines
  • Create an operating model for continuous improvement with the marketing team
  • Lead initiatives with Data Science and Engineering teams
  • Enhance performance across contributing teams
  • Transfer innovations to other business lines
  • Report directly to the global growth direction

Education

  • Degree in Engineering (Civil, Industrial, Telecommunications or Aeronautics) or Maths/Physics/Statistics background

Benefits

  • Impact on company's growth
  • Great working conditions in Madrid
  • Home-office friendly
  • 40% discount on events
  • Health insurance
  • Flexible remuneration
  • English lessons
  • Free food and drinks
  • Gympass membership
To read the complete job description, please click on the ‘Apply’ button
What You Should Know About Growth Marketing Mix Manager, FeverUp

Hey there! Are you ready to take your career to the next level with Fever as our new Growth Marketing Mix Manager? Based in the vibrant city of Madrid, Fever is at the forefront of the live entertainment discovery scene, with a mission to bring cultural experiences to a global community of over 125 million users. As part of our dynamic growth team, you’ll play a pivotal role in leading the ROI optimization of our marketing investments across our major business lines. Collaboration is key, as you'll be working closely with our Data Science and Engineering teams to ensure your innovative initiatives deliver the maximum impact. Ideal candidates will have a strong background in analytics or tech consulting, combined with hands-on experience in digital marketing projects, especially in a technical or analytical lead role. If you're someone who thrives on data-driven strategies and enjoys working in a dynamic environment with fantastic benefits, including a 40% discount on all events and a flexible working model, then this position is perfect for you. Join us at Fever and help us empower entertainment creators and enhance audience experiences! We can't wait to welcome you to our team.

Frequently Asked Questions (FAQs) for Growth Marketing Mix Manager Role at FeverUp
What are the main responsibilities of a Growth Marketing Mix Manager at Fever?

As a Growth Marketing Mix Manager at Fever, you'll lead the ROI optimization of marketing investments across our key business lines. You'll create an operating model focused on continuous improvement, work with various teams including Data Science and Engineering to maximize the impact of initiatives, and enhance overall team performance. Your role will be integral in ensuring our partners achieve their growth objectives within Fever.

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What qualifications do I need to apply for the Growth Marketing Mix Manager position at Fever?

Applicants to the Growth Marketing Mix Manager position at Fever should ideally have over five years of experience in an analytics or tech consulting role. A background in fields such as Civil, Industrial, Telecommunications, or Aeronautics engineering, or in Maths, Physics, or Statistics is preferred. Practical experience with SQL and knowledge of Python will also be beneficial.

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How does Fever support professional growth for a Growth Marketing Mix Manager?

Fever fosters an environment that encourages growth and innovation. As a Growth Marketing Mix Manager, you’ll have the opportunity to lead initiatives that directly impact company performance and partner growth. Additionally, Fever offers English lessons, health insurance, and a young, international team to collaborate with, ensuring both professional and personal development.

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What are the benefits of working as a Growth Marketing Mix Manager at Fever in Madrid?

Working as a Growth Marketing Mix Manager at Fever in Madrid comes with a plethora of amazing benefits. From excellent working conditions in a central location to fun perks like free food and drinks, you'll enjoy a fantastic work-life balance. You will also benefit from a gym membership, the opportunity to receive part of your salary in advance, and a generous staff discount on events!

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What skills are essential for the Growth Marketing Mix Manager role at Fever?

Essential skills for the Growth Marketing Mix Manager role at Fever include strong analytical and quantitative skills with a strong bias toward data-based decision-making. Experience with Marketing Mix Modeling is a plus, along with excellent interpersonal skills to work effectively across diverse disciplines. A genuine affinity for technology and interest in business management are also vital components for success in this role.

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Common Interview Questions for Growth Marketing Mix Manager
Can you describe your experience with Marketing Mix Modeling?

When answering this question, highlight specific projects where you've implemented Marketing Mix Modeling techniques. Discuss the tools you used, the insights you gained, and how you utilized that data to improve marketing outcomes. Demonstrating your technical expertise will impress interviewers.

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How do you prioritize marketing initiatives within a cross-functional team?

Showcase your ability to prioritize by discussing your methodology in evaluating marketing initiatives based on potential ROI, alignment with company goals, and available resources. Mention how you ensure clear communication across teams to keep everyone informed and engaged in the process.

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What role does data play in your decision-making process?

Emphasize the importance of data-driven decisions in your previous roles. Describe how you gather and analyze relevant metrics to inform your strategies, ensuring that your marketing initiatives are based on solid evidence rather than intuition.

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Describe a successful campaign you led and its impact.

Share a specific example of a successful marketing campaign, outlining your role and the results achieved. Focus on the impact it had on sales or engagement metrics, and highlight how you measured success through data analysis.

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How do you ensure collaboration with engineering and data science teams?

Discuss strategies you've employed to foster collaboration with other departments, such as regular meetings, shared tools for project management, and open lines of communication. Highlight any particular success stories where this collaboration led to innovative solutions.

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How do you keep up with marketing trends and emerging technologies?

Mention industry publications, podcasts, or networking groups that you follow to stay updated on marketing trends. Explain how you apply this knowledge to experiment and implement new strategies within your role.

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Can you give an example of handling a marketing budget?

Describe your approach to managing budgets, focusing on how you allocate resources to maximize ROI. Use a specific example where you took measures to optimize spending and boost campaign success without overspending.

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What challenges have you faced in marketing, and how did you overcome them?

Provide an example of a significant challenge, detailing the situation, your thought process, and the solution you implemented. Emphasize learning outcomes and how they informed your future strategies.

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How do you measure the success of your marketing initiatives?

Outline the key performance indicators (KPIs) you use to evaluate marketing efforts. Discuss specific tools or methodologies for tracking these metrics and how this data shapes future strategies.

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What motivates you to work in growth marketing?

Express your passion for growth marketing and how it connects to your values and career goals. Share any personal experiences or insights that have fueled your enthusiasm for driving results in the marketing space.

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Fever is the leading global entertainment discovery platform and has revolutionised the world of entertainment since 2015. Fever empowers event organizers to create amazing experiences in multiple cities globally.

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Full-time, hybrid
DATE POSTED
January 6, 2025

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