Senior Demand Generation Marketing Manager

The Senior Demand Generation Marketing Manager at Grafana Labs is responsible for developing and executing integrated marketing campaigns, utilizing both digital and traditional channels to drive high-quality pipeline growth. This hands-on role involves collaborating closely with Sales and SDR teams to ensure that the marketing strategies align with overall business goals. You will be managing multi-channel campaigns, optimizing marketing automation workflows, analyzing performance data, and strategizing to penetrate new markets.

To be a successful candidate for the Senior Demand Generation Marketing Manager position at Grafana Labs, you should have a minimum of 4 years of experience in demand generation or related marketing roles within the enterprise software industry. A Bachelor’s degree in business, marketing, or a related field is essential, along with experience in high-growth organizations, particularly in cloud infrastructure or security. Proficiency in Salesforce and marketing automation platforms such as Marketo, Eloqua, or HubSpot is also required.

Grafana Labs is committed to the professional growth of its employees, including the Senior Demand Generation Marketing Manager. With a dynamic and high-growth environment, you'll have ample opportunities to develop your skills through collaboration with cross-functional teams and involvement in innovative marketing strategies. Additional support comes from various training programs, mentorship opportunities, and a culture that encourages creativity and strategic thinking.

The Senior Demand Generation Marketing Manager at Grafana Labs should be proficient in tools such as Salesforce for analytics and reporting, and marketing automation platforms like Marketo, Eloqua, or HubSpot for managing campaigns. Experience with advertising platforms such as Google Ads and LinkedIn Ads is also vital to successfully execute multi-channel marketing campaigns.

The salary range for the Senior Demand Generation Marketing Manager role at Grafana Labs is competitive, starting between $135,000 and $165,000, depending on experience, skills, and interview evaluation. In addition to your base salary, you can expect potential bonuses, equity options, and a comprehensive benefits package.

When asked about developing a demand generation strategy, you should explain your process of analyzing market trends, identifying target audiences, and setting specific goals to drive pipeline growth. Highlight your experience in creating integrated campaigns and optimizing them based on performance metrics.

In answering this question, choose a specific campaign that showcases your ability to use data-driven decision-making. Discuss the objectives, methods, channels used, and measurable outcomes, focusing on the impact it had on the overall business or pipeline growth.

Describe the marketing automation tools you have used, such as Marketo, Eloqua, or HubSpot, and explain how you've effectively implemented them to streamline campaigns, nurture leads, and drive conversions. Providing examples of your hands-on experience will strengthen your response.

Discuss the key performance indicators (KPIs) you track when measuring campaign success, such as conversion rates, cost per acquisition, and ROI. Emphasize your familiarity with analytics tools like Salesforce that you’ve utilized to derive insights and optimize strategies.

Emphasize the importance of communication and collaboration in aligning sales and marketing efforts. Discuss your experience in setting joint goals, sharing campaign insights, and maintaining regular check-ins with Sales leadership to ensure both teams are working towards common objectives.

Your answer should highlight your strategic thinking. Discuss how you assess factors like potential impact, alignment with overall business goals, and available resources to prioritize campaigns effectively, ensuring the most critical initiatives are executed first.

Emphasize your analytical mindset by explaining how you leverage data to inform your decisions. Discuss the importance of tracking campaign performance, identifying trends, and using this information to optimize future marketing efforts.

Explain your troubleshooting approach by referring to your ability to analyze performance data to identify issues. Highlight your experience in making data-driven adjustments, iterating on the strategy, and testing new approaches to improve campaign outcomes.

Discuss the importance of tracking campaign spend against performance and setting clear expectations for ROI. Share your insights into prioritizing investments in high-performing channels and being adaptable to shift funds as necessary to achieve better results.

Connect your answer to Grafana Labs' mission and your passion for data-driven marketing. Discuss how your values align with the company’s vision and your excitement for contributing to its innovative culture and growth in managing observability strategies.