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Ad Creative Producer

About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About the role

We are seeking a talented and innovative Ad Creative Producer to join our dynamic marketing team at Ruby Labs. This full-time role is central to driving our advertising creative process across multiple consumer-focused brands. You will be responsible for developing new ad concepts, managing production timelines, and collaborating with various teams to ensure that our creatives not only captivate but also convert. As a key player in the ad production lifecycle, you will work directly under the Ad Creative Director and maintain close coordination with User Acquisition Managers to refine and optimize our advertising strategies based on performance data.

Key Responsibilities

  • Creative Development:

    • Lead the ideation and conceptualization of new ad creatives that resonate with diverse audiences, with an emphasis on strategies that enhance customer acquisition.

    • Stay ahead of industry trends to integrate innovative elements into creative production, ensuring our creatives are captivating and effectively convert viewers into customers.

    • Collaborate with design teams to transform ideas into compelling ad creatives that align with brand values and effectively meet campaign goals.

  • Project Management:

    • Oversee the production process to ensure all projects are delivered on time and meet the creative vision, with particular attention to optimizing the impact on customer acquisition.

    • Coordinate with designers, user acquisition managers, and other team members to ensure smooth workflow and high-quality outputs.

  • Performance Analysis:

    • Work closely with User Acquisition Managers to analyze the performance of ad creatives across various platforms, identifying those that best contribute to customer acquisition.

    • Generate and test hypotheses in A/B testing to refine creatives, with a focus on optimizing conversion rates and improving overall campaign performance.

    • Provide regular reports to the Ad Creative Director on the impact and effectiveness of ad creatives, highlighting their role in driving customer acquisition.

  • Market and Competitor Analysis:

    • Conduct thorough competitor research to understand market benchmarks and creative standards, particularly those successful in acquiring customers.

    • Identify emerging trends in ad creative production and propose innovative solutions to leverage these trends for better market positioning and customer engagement.

  • Collaborative Efforts:

    • Liaise between creative teams and user acquisition managers to ensure that ad creatives are optimized for performance based on real-time data.

    • Facilitate brainstorming sessions that encourage a culture of creativity and continuous improvement, aimed at boosting customer acquisition and retention.

Qualifications

  • Experience:

    • 3+ years of experience in creative production or a similar role, preferably in a tech-focused or consumer product company.

    • Proven track record of managing creative projects from inception to completion.

    • Strong portfolio demonstrating expertise in producing high-performing digital ads.

  • Technical Skills:

    • Expertise in digital advertising platforms and understanding of performance metrics.

    • Proficiency in project management tools and collaboration software.

    • Ability to perform data analysis to draw actionable insights from campaign results. 

    • Up-to-date knowledge of AI tools used in creative production, with the ability to leverage them effectively to generate innovative ad creatives.

  • Personal Qualities:

    • Strong creative vision with the ability to think out of the box and challenge the status quo.

    • Excellent communication and interpersonal skills to manage diverse teams and stakeholders.

    • Detail-oriented with strong organizational skills to manage multiple projects simultaneously.

  • Adaptability:

    • Ability to quickly adapt to new technologies and changes in the digital marketing landscape.

    • Willingness to experiment with new creative ideas and approaches to advertising.

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

Discover the perks of being part of our vibrant team! We offer:

  • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. 🏡⏰

  • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. 🌴💼

  • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. 🎉🌟

  • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. 💻🚀

  • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1dHF4ctKlez75whdn-ybUwP5d5Wr0BdwVrorrm_fM40Q/preview 📈💼

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

  • Recruiter Screening (40 minutes)

  • Technical Interview (90 minutes)

  • Final Interview (60 minutes)

Life at Ruby Labs

At Ruby Labs, we are more than a team; we're a community united in pushing the boundaries of technology and innovation. Our combined passion fuels our ambition for excellence, driving impact that resonates around the globe.

We are an equal-opportunity employer and celebrate diversity, recognizing that a diversity of thought and backgrounds builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate based on race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status. Join us and be part of a company that is crafting the future of technology across multiple industries.

#Li-Remote

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What You Should Know About Ad Creative Producer, Ruby Labs

At Ruby Labs, we're on the lookout for a passionate Ad Creative Producer to join our vibrant marketing team! As an innovative tech company, we develop groundbreaking consumer products that make an impact in health, education, and entertainment. In this full-time role, responsibilities include crafting captivating ad concepts that resonate with various audiences and managing production timelines. Your creativity will shine as you collaborate with designers and User Acquisition Managers to ensure our advertising strategies not only captivate but also convert. Expect to dive deep into performance analysis, optimizing our ad creatives based on data insights. We're eager to see how your experience in creative production can help us stay ahead of industry trends and push boundaries in our ad campaigns. If you're looking for a role where your ideas can make a real difference and your passion for creativity is encouraged, then the Ad Creative Producer position at Ruby Labs is just for you!

Frequently Asked Questions (FAQs) for Ad Creative Producer Role at Ruby Labs
What are the main responsibilities of an Ad Creative Producer at Ruby Labs?

As an Ad Creative Producer at Ruby Labs, your primary responsibilities involve leading the ideation and development of ad creatives, ensuring they effectively resonate with our diverse audiences. You'll manage the production process, collaborate with design and marketing teams, and analyze ad performance to optimize customer acquisition strategies. Your role is crucial in transforming creative concepts into high-impact campaigns that align with our brand values.

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What qualifications are required for the Ad Creative Producer role at Ruby Labs?

To excel as an Ad Creative Producer at Ruby Labs, candidates should possess at least 3 years of experience in creative production or a similar role, preferably in a tech-focused environment. A strong portfolio showcasing high-performing digital ads is essential. Additionally, expertise in digital advertising platforms, project management tools, and data analysis skills are highly valued.

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How does collaboration work for an Ad Creative Producer at Ruby Labs?

Collaboration is integral to the Ad Creative Producer role at Ruby Labs. You will work closely with designers, User Acquisition Managers, and other team members to ensure a smooth workflow. Regular brainstorming sessions and communication with various departments will foster a creative environment that encourages new ideas, helping you to optimize ad creatives effectively.

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What type of work environment can an Ad Creative Producer expect at Ruby Labs?

At Ruby Labs, the work environment is dynamic and supportive, emphasizing creativity and innovation. The company offers a remote work setup, ensuring flexibility for the Ad Creative Producer role. Employees thrive in a culture that encourages experimentation and promotes a healthy work-life balance through unlimited paid time off and a variety of other benefits.

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How does Ruby Labs approach diversity and inclusion for the Ad Creative Producer position?

Ruby Labs takes diversity and inclusion seriously, embracing a community where varied backgrounds and perspectives are celebrated. As an Ad Creative Producer, you'll be part of an inclusive team that values diverse thoughts, which enriches our approach to creativity and ultimately drives stronger campaigns. The company actively promotes equal opportunities and cultivates a respectful workplace.

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Common Interview Questions for Ad Creative Producer
Can you describe your approach to developing ad concepts as an Ad Creative Producer?

When developing ad concepts, it's essential to start by understanding the target audience and the goals of the campaign. I believe in brainstorming collaboratively with the team and staying current on market trends. Utilizing data from past campaigns, I create concepts that are not only engaging but also designed to effectively convert viewers into customers.

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How do you manage tight deadlines in ad production?

Managing tight deadlines requires effective project management skills and clear communication with team members. I prioritize tasks based on their impact and align everyone on timelines to ensure that we stay on track. Flexibility and adaptability also play a crucial role as I anticipate potential obstacles and develop contingency plans.

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What tools do you find most useful for project management in ad production?

I find tools like Asana and Trello to be incredibly helpful for tracking project progress. These platforms offer visual management boards that facilitate communication among team members and allow easy tracking of deadlines. Additionally, collaboration tools such as Slack help maintain open lines of communication throughout the production process.

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How do you incorporate performance metrics into your creative processes?

Incorporating performance metrics is critical to refining ad creatives. I regularly analyze data from previous campaigns to identify which elements performed well and which didn’t. This information guides my creative process, allowing me to make informed decisions and experiment with new approaches, thereby optimizing future campaigns.

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What is your experience with A/B testing for ad creatives?

I have extensive experience with A/B testing, where I create two versions of an ad and distribute them across similar audiences. By analyzing metrics such as click-through rates and conversion rates, I can determine which version performs better and why. This process is vital for continuously improving ad effectiveness.

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How do you stay ahead of industry trends as an Ad Creative Producer?

Staying ahead of industry trends involves continuous learning and networking. I keep abreast of the latest developments through industry webinars, marketing blogs, and networking events. Engaging with other professionals allows me to gain insights and incorporate innovative strategies into my work.

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Can you share a successful project from your portfolio?

Certainly! One of my most successful projects involved developing a digital ad campaign for a new product launch. By leveraging engaging visuals and targeted messaging, the campaign increased customer acquisition by 30%. I utilized A/B testing to optimize visuals and messaging, driving significant traffic to the product's landing page.

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What strategies do you use to brainstorm creative ideas with your team?

I facilitate brainstorming sessions that encourage open dialogue and idea sharing among team members. Techniques such as mind mapping and encouraging wild ideas help foster a creative environment. I also ensure everyone's voice is heard and valued, which often leads to innovative solutions.

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How do you handle feedback on your ad creatives?

I see feedback as an opportunity for growth. I welcome constructive criticism and make it a point to listen carefully to all input. After gathering feedback, I assess which suggestions align with the campaign goals and make necessary adjustments. This collaborative approach often strengthens the final output.

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What do you believe is the most important quality for an Ad Creative Producer?

I believe the most important quality for an Ad Creative Producer is a strong creative vision coupled with adaptability. The ability to think outside the box while staying open to new ideas and trends is crucial for creating impactful ad campaigns that resonate with audiences.

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
December 31, 2024

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