Senior Paid Social Specialist

As a Senior Paid Social Specialist at Field Day, you will manage and optimize paid social campaigns across various platforms, including Meta, TikTok, YouTube, and LinkedIn. This includes handling campaign budgets, developing audience targeting strategies, conducting A/B tests, and preparing detailed performance reports. You'll also stay ahead of platform updates and work closely with creative teams to ensure content aligns with campaign goals.

To qualify as a Senior Paid Social Specialist at Field Day, you should have at least 2 years of paid social experience, with strong expertise in Meta Business Manager and TikTok Ads Manager. Familiarity with YouTube and LinkedIn ads is essential, along with proven skills in campaign optimization and analytical reporting. Experience in the sports industry is preferred but not mandatory.

Senior Paid Social Specialists at Field Day primarily work across Meta, TikTok, YouTube, and LinkedIn. Each platform requires tailored strategies for audience engagement and optimization, where specialists leverage their analytical skills to improve campaign performance across these diverse channels.

Absolutely! As a Senior Paid Social Specialist at Field Day, you can enjoy a fantastic benefits package that includes 27 days of holiday, a week to work abroad, a ClassPass membership, and regular team activities like breakfasts and away days. We also offer charitable days off and opportunities for pro-bono work, ensuring a well-rounded work-life balance.

By leveraging your experience and expertise in managing paid social campaigns, you can directly impact Field Day's growth. Your ability to analyze data, optimize performance, and stay updated with platform trends enables the company to achieve better campaign results and drive revenue for our clients, which ultimately fuels our success as a leading agency.

When managing paid social campaigns, I begin by establishing clear objectives aligned with client goals. I utilize data analytics to optimize targeting and budgeting, perform A/B tests to refine ad performance, and maintain close communication with creative teams to ensure compelling content creation. Regular performance reviews help me adapt strategies for the best outcomes.

In my previous roles, I have extensively used Meta Business Manager to create, manage, and optimize ad accounts. I focus on audience segmentation, adjusting bids based on performance data, and utilizing the insights tool to analyze campaign metrics effectively. This has led to successful improvements in ROI and overall campaign performance.

I regularly use A/B testing to compare various ad formats, audience segments, and creatives. By analyzing the data collected, I can identify which variations perform best and refine our campaign strategy accordingly, ensuring we get the highest engagement and conversions possible.

I follow industry blogs, attend webinars, and participate in online communities related to social media advertising. Additionally, I subscribe to newsletters from platforms like Facebook Ads and TikTok for business, ensuring that I'm always informed about the latest features, best practices, and strategic changes that can impact our campaigns.

I've implemented various audience targeting strategies, such as lookalike audiences, interest-based targeting, and retargeting campaigns. Using insights from social analytics, I've tailored campaigns to specific demographics and behaviors, resulting in higher conversion rates and engagement for our clients.

To measure success, I rely on key performance indicators (KPIs) like engagement rates, click-through rates, and conversion rates. I also track return on ad spend (ROAS) and cost per acquisition (CPA) to evaluate overall campaign effectiveness and make informed decisions for future initiatives.

I prioritize budget allocation based on campaign performance, adjusting spend dynamically to focus on high-performing ads. By monitoring daily metrics, I can reallocate funds to maximize ROI while ensuring that we maintain a competitive edge across all platforms.

Absolutely! One notable campaign involved a sports brand where I developed a targeted ad strategy across platforms. By employing A/B testing and optimizing creative content, we achieved a significant uplift in engagement and conversion rates, ultimately exceeding our client’s expectations in terms of ROI.

I focus on creating eye-catching visuals and concise messaging that aligns with the target audience's interests. Incorporating strong CTAs, ensuring mobile optimization, and continually testing different formats are key elements I implement to maximize the effectiveness of our campaigns.

I see feedback as a vital part of the campaign’s progress. I establish regular check-ins with stakeholders to discuss performance. If adjustments are needed, I analyze the data quickly to adapt strategies and implement necessary changes to drive better results.