Growth Marketing Manager, SEO

As a Growth Marketing Manager, SEO at Figma, you will be responsible for leading and implementing the SEO strategy for both new and existing products. Your role will include identifying unique opportunities for organic channel growth, conducting technical audits, managing SEO backlogs, and developing detailed project plans to streamline deliverables. You will collaborate closely with cross-functional teams to ensure effective communication and execution of projects, all aimed at enhancing our overall marketing efforts.

To be considered for the Growth Marketing Manager, SEO position at Figma, you should have at least 4 years of in-house SEO experience along with a proven track record of improving rankings, traffic, and revenue through innovative SEO tactics. Strong verbal and written communication skills, familiarity with project management software, and proficiency in tools such as Ahrefs and Google Search Console are essential. Additional experience in Enterprise SaaS companies or with programmatic SEO strategies is a plus.

Figma truly believes in the principle of 'Grow as you go', and as a Growth Marketing Manager, you will be part of a supportive environment that values curiosity and continuous learning. The company encourages team members to explore new ideas, engage in training and development programs, and participate in initiatives designed to enhance their skills. This culture of growth ensures that their employees are well-equipped to tackle the challenges of SEO effectively.

At Figma, the work environment is dynamic, inclusive, and collaborative. As a Growth Marketing Manager, SEO, you will play a crucial role within diverse teams that encourage open communication and teamwork. Whether you are based in one of our lively offices in San Francisco or New York or working remotely, you will find a culture that promotes creativity, innovation, and support for all team members.

Figma is committed to diversity and inclusivity, providing equal employment opportunities regardless of race, gender, or any other characteristic. As a potential Growth Marketing Manager, SEO, you will be part of an organization that values different perspectives and experiences, believing that a diverse team fosters creativity and contributes to the company’s overall success. Figma is dedicated to ensuring a welcoming and accessible environment for all candidates.

Discuss specific SEO strategies you've used, such as keyword optimization, content creation, or technical improvements. Highlight measurable outcomes, such as increases in traffic or rankings, and demonstrate how these strategies align with Figma’s mission.

Break down your audit process step by step, mentioning tools you use and key elements you focus on, such as site structure, crawl efficiency, and mobile optimization. Relate this to how an effective audit at Figma could enhance product visibility.

Mention your criteria for prioritization, such as potential impact, resource availability, and alignment with company goals. Provide an example of how you’ve successfully managed competing tasks in a past role.

Emphasize the importance of working with cross-functional teams like marketing, design, and engineering. Share how collaboration can lead to more effective SEO strategies that incorporate diverse insights and expertise.

Talk about your methods for staying informed, such as following SEO blogs, attending webinars, or participating in industry discussions. Relate this back to how you would apply new learnings at Figma to enhance organic growth.

Specify tools like Ahrefs, Screaming Frog, or Google Analytics, and discuss how they help you identify opportunities and measure success in your SEO efforts. Relate this usage to how you would bring this expertise to Figma’s team.

Share a specific challenge, the process you followed to analyze the issue, and the steps you took to develop a solution. Discuss outcomes and what you learned, highlighting your problem-solving skills relevant to Figma’s objectives.

Discuss key performance indicators (KPIs) you track, such as organic traffic, conversion rates, and user engagement metrics. Explain how this measurement aligns with Figma's goals, emphasizing your data-driven approach.

If applicable, describe your experience in handling international SEO projects. Discuss how you approach localization or cultural nuances in keyword targeting and content adaptation, tying it back to Figma’s mission of global outreach.

Share your approach to conflict resolution, emphasizing open communication and understanding each team member's goals. Give an example where you successfully aligned a team toward a common objective, relevant to the collaborative culture at Figma.