Coordinator, Community Marketing

The Community Marketing Coordinator at Forbes has diverse responsibilities including managing community networks, executing marketing campaigns, analyzing community data, and nurturing audience engagement. You will develop targeted strategies for growing Forbes' communities and maximize ticket sales for events. This role entails collaboration with various departments to ensure consistent messaging and effective outreach tailored for specific community groups.

Candidates for the Community Marketing Coordinator position at Forbes should have a B.A. degree in marketing, advertising, public relations, or a related field. The ideal candidate will possess 1-3 years of relevant experience in event or community marketing. A strong understanding of email marketing, CRM systems, and audience segmentation is crucial, along with excellent organizational skills and the ability to manage multiple tasks in a fast-paced setting.

As a Community Marketing Coordinator at Forbes, you'll play a crucial role in supporting ForbesLive events by developing marketing strategies to drive ticket sales and manage event attendee data. You will also be responsible for on-site responsibilities, ensuring the event runs smoothly and attendees have a positive experience. Your contributions will help to amplify Forbes' presence in the community and strengthen audience relationships.

Essential skills for a Community Marketing Coordinator at Forbes include excellent written and verbal communication skills, organizational prowess, and strong analytical abilities. Familiarity with marketing tools such as Microsoft Office Suite, Google Workspace, Salesforce, and project management platforms is important. Additionally, a passion for community engagement and event marketing will greatly contribute to success in this role.

Yes, Forbes offers a hybrid work schedule for the Community Marketing Coordinator position. The role allows for flexibility with remote work arrangements within the NYC metro area, while also requiring potential travel to provide support during on-site events. This ensures that you can collaborate effectively with your team while also attending key community gatherings.

When managing multiple projects, I prioritize my tasks based on deadlines and impact. I utilize project management tools to keep track of progress and communicate effectively with team members. Additionally, I ensure that I allocate time for unexpected challenges, allowing me to adapt swiftly without compromising the quality of my work.

To engage Forbes' communities effectively, I would start with audience segmentation to tailor campaigns that resonate with different groups. Using personalized messaging combined with compelling content, I would create targeted outreach initiatives across social media, email, and events, fostering deeper connections and encouraging participation.

I have experience analyzing marketing data to track campaign performance and audience engagement. I utilize tools to interpret metrics and identify trends, enabling me to refine future strategies. My analytical approach allows me to make data-driven decisions that enhance marketing effectiveness and community growth.

In a previous role, I managed a campaign that successfully increased event attendance through targeted social media ads and strategic partnerships. By engaging influencers within the community and utilizing eye-catching visuals, we saw a significant boost in registrations and engagement, surpassing our initial goals.

To ensure cohesive messaging, I prioritize open communication with other departments, conducting regular check-ins and collaborative meetings. By sharing campaign objectives and community insights, we align our strategies, ensuring every touchpoint reflects Forbes' core values and voice.

Handling negative feedback professionally is essential. I would take the time to listen to the concerns, respond empathetically, and seek to understand the underlying issues. Following this, I would work on addressing the concerns, providing solutions, and communicating back effectively, thus turning potential negative experiences into positive resolutions.

I am proficient in several tools essential for community marketing, including Salesforce for CRM, various email marketing platforms for outreach, Google Analytics for data analysis, and project management tools like Asana or Trello. My familiarity with these tools helps streamline processes and improve campaign executions.

I am passionate about community marketing because I believe that building strong relationships among community members fosters genuine engagement. I thrive on creating initiatives that bring people together, share knowledge, and create lasting connections. This role aligns perfectly with my commitment to leveraging marketing strategies to enhance community bonds.

I stay updated on marketing trends by regularly following industry publications, attending webinars, and participating in relevant online forums. Networking with industry professionals and attending conferences also enrich my understanding of best practices and emerging strategies in community marketing.

My approach to event planning involves meticulous organization and detailed timelines. I start by clearly defining event objectives and then coordinate logistics, engage partners, and create marketing collateral. I also ensure continuous communication leading up to the event and have contingency plans in place to handle any unforeseen challenges.