Sr. Manager of External Brand & Content Strategy

As the Senior Manager of External Brand & Content Strategy at Formation Bio, your primary responsibilities will include developing brand strategies, creating high-quality external content, planning impactful events, and engaging with stakeholders. You'll be responsible for crafting narratives that accurately represent our innovative approach to drug development, managing a content calendar, and working collaboratively with both internal teams and external partners. Your work will play a crucial role in enhancing our reputation among investors and industry leaders.

For the landscape of a Senior Manager of External Brand & Content Strategy at Formation Bio, candidates should have 6+ years of experience in brand strategy, content creation, or communications, ideally within the biotech, pharma, or AI sectors. Strong writing skills and a proactive mindset are essential, along with experience managing projects and collaborating with external agencies. An understanding of the biotech and pharma landscape is a great advantage, as is the ability to communicate complex topics succinctly.

The Senior Manager of External Brand & Content Strategy at Formation Bio contributes to our goals by effectively communicating our brand vision and value propositions to key stakeholders. By developing and executing impactful brand strategies and content, you’ll help differentiate Formation Bio in a competitive market while driving investor relations and talent acquisition efforts, ultimately supporting the company’s mission to facilitate the development of new drugs.

Success in the Sr. Manager of External Brand & Content Strategy position at Formation Bio hinges on exceptional communication and storytelling skills. Being able to translate intricate scientific concepts into engaging content is critical. Additionally, strong project management abilities and collaboration skills are necessary to work across various teams. A strategic mindset, creativity, and the adaptability to a fast-paced environment will also serve candidates well in this role.

The target salary range for the Sr. Manager of External Brand & Content Strategy role at Formation Bio falls between $163,000 and $190,000. Formation Bio is committed to providing competitive compensation and rewards for contributions, ensuring fairness and transparency in pay, particularly reflecting the New York City market.

When answering this question, highlight specific projects where you’ve devised successful brand strategies. Focus on your ability to analyze the market, understand target audiences, and create actionable plans that improve brand recognition and engagement. Link your past experiences to the responsibilities you'll have at Formation Bio, emphasizing your strategic thinking and adaptability.

In responding, discuss the variety of content you’ve created, such as blog posts, white papers, videos, or thought leadership articles. Give examples that showcase your writing skills and creativity, especially content that resonates with professional audiences. Make sure to relate this to the high-quality content expected at Formation Bio.

Explain your process for aligning content with brand vision, noting the importance of understanding key messages and target audiences. Discuss how you manage a content calendar and collaborate with different departments to maintain a cohesive brand narrative that supports Formation Bio’s goals.

Share specific examples of how you've successfully managed projects with external agencies, including PR, creative, or event planning partners. Emphasize your communication skills and ability to align agency efforts with your brand's goals, showcasing any metrics of success that resulted from these partnerships.

Your response should revolve around a specific instance where you tracked KPIs related to brand awareness or content engagement. Discuss how you analyzed the data, adjusted strategies or content accordingly, and what outcomes were achieved, demonstrating your ability to optimize efforts based on insights.

This is a chance to demonstrate your professionalism and willingness to learn. Discuss your open-mindedness and proactive attitude towards incorporating feedback, highlighting past experiences where constructive criticism led to improved content quality and outcomes.

Talk about your habits for staying informed, such as following industry blogs, attending conferences, engaging in professional networks, or participating in workshops. Connect this to how your knowledge can enhance your contributions to Formation Bio and keep their messaging relevant.

Here, relate your understanding of Formation Bio’s mission and values to industry context. Illustrate your knowledge of how AI-driven approaches can transform drug development, showcasing your passion for the innovative work done at Formation Bio and underlining your fit with the company culture.

Select a specific project where you faced significant challenges. Explain how you navigated obstacles, adapted your strategy, and what team collaboration looked like. Highlight the positive outcome, reinforcing your qualifications for managing similar situations at Formation Bio.

Discuss specific systems or tools you use for project management, like prioritization frameworks or digital tools. Explain your problem-solving and organizational strategies that have helped you maintain high-quality output while juggling multiple responsibilities, a key aspect of the Sr. Manager role.