Senior Manager, Demand Generation Marketing

Headquartered in Boston, Forward Financing has been recognized as a Best Place to Work by the Boston Business Journal and Built In Boston and is certified as a Great Place to Work.® At Forward, we believe every business deserves financial opportunity. That’s why we provide fast, flexible capital to small businesses that have often been underserved by traditional financing options. Our mission is... to build a world-class fintech company so our customers and people can reach their full potential. We’re investing in our employees, technology, and customer experience – with long-term success in mind every step of the way. The Marketing team plays a key role in driving demand for our product to support revenue growth. The Senior Manager, Demand Generation Marketing will join a talented, multi-dimensional team and report to the Senior Director, Marketing. We are looking for a seasoned marketing professional to think differently and amplify our demand generation capabilities – developing and implementing strategies to generate leads and revenue for the company, while using data to measure and improve performance. In this role you will: • Work independently with lines of business to develop cohesive, integrated marketing strategies across multiple Sales & Service verticals and execute on them • Gain a deep understanding of each segment and how they engage with the business, and develop targeted, multi-channel marketing campaigns to each (channels may include email, webinars, events/tradeshows, direct mail, video, and more) • Manage our marketing database through the integration of salesforce.com and Hubspot • Ensure all campaign leads are tracked, scored, and routed appropriately to generate pipeline and improve conversion • Monitor and report campaign performance and spend across Sales & Marketing KPIs to key stakeholders • Use data and analytics to help inform, enhance, and evolve demand generation strategies and programs • Develop and execute on an A/B testing strategy to continually improve performance of demand generation efforts • Stay current on sales technique and strategies, as well as marketing tactics, to create cohesive and effective demand generation programs Why you should apply: • A lot of foundational work has been done to set up our demand generation efforts, and this is an opportunity to take it to the next level. In this role, you’ll have a high level of autonomy and exposure to cross-functional leaders, all working towards common goals. • Mission driven company: Forward is a trusted source of fast, flexible funding for small businesses that have often been underserved by traditional financing options. When you join the team, you will help ensure all small businesses have access to the financial support they need to succeed. • Flexibility is a top priority: Our employees are empowered to choose where they want to work (whether that’s from home, in the office, or a combination of both) with flexible hours. Role Requirements: (Even if you don’t check every box, but see yourself contributing, please apply.) • 8+ years of marketing experience, with proven success in demand generation and digital marketing • B2B marketing and financial services marketing experience preferred • Proficiency with marketing automation and CRM tools is required – and experience with Hubspot and Salesforce integrations to design complex, multi-channel customer marketing workflows is a huge plus • Understanding of email marketing best practices and CAN-SPAM requirements • Knowledge of lead generation and customer acquisition strategies • Strong analytical skills to evaluate marketing campaigns • Excellent communication and project management skills • Bachelor’s degree in marketing or related field preferred #LI-MH1 #LI-Remote Forward Financing Core Values: • Drive the Mission - We believe in financial opportunity for underserved small businesses. We say “yes” when others say “no.” • Keep It Real - We value direct communication, candid feedback, and authenticity. We are an open book. • Act With Kindness - We create an environment where caring is cool and helping is the norm. We do the right thing. • Shoot for Extraordinary - We are inspired by innovative thinking and continuous improvement. We never settle for yesterday’s best. About Us: Forward Financing is a fintech company headquartered in Boston that provides fast, flexible, and reliable capital to small businesses nationwide. Since 2012, Forward has provided over $2.6 billion in financing to more than 58,000 small businesses. Forward has been consistently named by the Boston Business Journal and Built In Boston (and more!) as one of the best places to work in Massachusetts. Forward actively promotes a focus on diversity, equity, and inclusion in all we do. We encourage a workplace where trust and respect are paramount and all employees feel valued, heard, and accepted. By accepting diversity of thought, background, and identity, we will continue to become a stronger team and a better organization. Our diverse and driven group of 450 people, with more than 200 based in the U.S., and 240 internationally, is a 100% employee-owned company. Our employees come to work (or log on virtually!) knowing they are helping thousands of small businesses while advancing their own careers. If this sounds exciting to you, learn more about our leadership team and our open opportunities. Perks & Benefits: At Forward, our team members are at the heart of our company, and we are committed to taking care of them as people, not just employees. We offer a comprehensive benefits package including but not limited to: medical, dental, vision, and commuter benefits, a flexible time-off policy, 401k match, wellness reimbursement, paid volunteering days, annual professional development budget, and charitable donation match. At Forward, employee choice means each individual gets to decide where they work. Almost all team members have the choice of where to live and where to work. As a business, we are focused on impact; we are more concerned with your contributions to the success of the company than where you get your work done. If face-to-face time is desired, people managers are empowered to find a cadence that works for their team. When we aren’t collaborating to drive business and support our customers, we’re finding virtual and in-person ways to get to know our colleagues, celebrate team wins, and have fun together! California Employee Privacy Policy