Job details

Senior Marketing Executive

Be a part of sharing special places and shaping lasting memories with Australia’s leading experiential tourism business.

About Journey Beyond

Australia’s leading experiential tourism group, Journey Beyond, is privileged to operate 16 brands spanning the country, connecting guests to the land, and to each other. Joining the Journey Beyond family, you will play an integral role in supporting our business as we continue to share special places and shape lasting memories for our guests.

The Opportunity

The Senior Marketing Executive will support and oversee the planning, development, execution and ongoing management of marketing campaigns for our luxury resort and lodge. This role will manage all creative applications for the brand, website and social media content, hotel collateral and guest materials, brochure content and pre-departure / post-travel communications. This role will work closely with the Journey Beyond Marketing & Communications team on brand positioning and management, new customer acquisition, repeat loyalty initiatives and commercial results contributing to overall business performance.

This role will include:

Assisting in the development and management of annual marketing plans and budgets
Work closely with the Group Marketing Manager and wider Marketing and Communications team to develop, implement and execute marketing campaigns across all media channels and platforms (print, native advertising, digital, search, social, radio and OOH)
Management of campaign media including bookings and material deadlines
Identifying campaign effectiveness and making recommendations
Defined plans across key revenue segments for the hotel including; accommodation, restaurant bookings, conferences, events and weddings
Contribute analysis and insights to monthly marketing reports, marketing plans and post-campaign reports
Contribute to briefs, production and on-shoot management of all asset capture, e.g. video and still shoots
Work collaboratively with the in-house design team to ensure campaign creative and all branded collateral is created and executed in adherence to brand guidelines
Ensure website content is kept up to date and aligned with campaign communication and initiatives, in conjunction with the Digital Performance Manager
Support the development of a social media strategy, managing the social media calendar, content publishing, ongoing community engagement and management

About you

In this role you will split your time across Monatro and our office in North Terrace, Adelaide. You know how to deliver results through powerful marketing campaigns. You are a passionate marketer with experience in the hospitality and tourism Industry, preferably in hotels. You will have the proven ability to think strategically and deliver operationally. You will have success in managing multiple campaigns and you will have the ability to think differently, creatively and through a guest-centric lens. This role is suited to a Marketing professional ready to enhance their capabilities in the hospitality and tourism industry.

What We Offer

Generous discounts on Journey Beyond travel and experiences
Study Assistance Policy
Employee Referral Policy
Parental Leave program
Purchased Leave policy
Private Health discounts
Employee Assistance Program
Discounts on Journey Beyond merchandise
Flexible working environment

Join us and contribute to an exciting journey where you'll create unforgettable experiences for our guests!

Average salary estimate

$90000 / YEARLY (est.)

min

max

$80000K

$100000K

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What You Should Know About Senior Marketing Executive, Journey Beyond

Join the vibrant team at Journey Beyond as a Senior Marketing Executive and embark on a journey of creativity and strategy within Australia's leading experiential tourism company. You’ll play a crucial role in sharing unique experiences and shaping lasting memories for guests at our luxurious resorts and lodges. This position offers you the opportunity to oversee and manage incredible marketing campaigns across various media platforms, including print, digital, and social media. As a Senior Marketing Executive, you will collaborate closely with the Group Marketing Manager and your dedicated team to craft compelling marketing strategies that capture the essence of Journey Beyond. You’ll be responsible for everything from developing annual marketing plans to managing media bookings and analyzing campaign effectiveness. Your creativity will shine as you oversee the production of captivating visual content while ensuring all communications align with our brand identity. This role allows you to directly impact our customer engagement strategies, focusing on new acquisitions and fostering repeat loyalty. With responsibilities split between Monatro and our office in North Terrace, Adelaide, you'll enjoy a dynamic working environment where your ideas can thrive. If you’re an experienced marketer with a flair for hospitality and tourism, we're excited to have you on board. Together, let’s create unforgettable experiences for our guests and elevate Journey Beyond to new heights.

Frequently Asked Questions (FAQs) for Senior Marketing Executive Role at Journey Beyond

What are the primary responsibilities of a Senior Marketing Executive at Journey Beyond?

As a Senior Marketing Executive at Journey Beyond, your primary responsibilities include developing and executing marketing campaigns for luxury resorts and lodges, managing media bookings, and overseeing brand positioning efforts. You'll collaborate with the marketing team to ensure campaign effectiveness and analyze insights to boost performance.