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Sr. Social Media Specialist, Brand Partnerships

Sr. Social Media Specialist, Brand PartnershipsRequisition ID: 5345Job Location(s):Broomfield, CO, US, 80021Time in Office:OverviewBy supporting, driving, and implementing our existing global social media strategy, you will support the development and execution of industry leading tactics, drive community engagement, social audience growth and brand loyalty. As a key Social Media point person for Brand Partnerships you will support Hype, Mainstream, and License collabs, ensuring that our social approach is powerful and aligned across all organic platforms. In addition to working with large brands in the industry, you will be responsible for ensuring content and community management across all our organic channels are unique, made for social, and speak to the partnership in the overall campaign. This position requires excellent communication and organizational skills, marketing savvy, connection with pop culture, and an in-depth knowledge of social media and social media platforms, tools, and applications.What You'll Do• Build, vet, curate, plan, and schedule outstanding channel specific content.• Lead planning of our social media content calendar for all Brand Partnerships, inclusive of organic posts and relevant UGC and influencer content. Partner with our Associate Specialist, Global Social Media, to publish, monitor and engage with the community, plus take findings, and apply them to our next post or activation.• Proactively supporting the Manager, Social Media in daily monitoring and engagement on both organic and paid posts.• Work with internal Brand Partnership Managers and external Collab Partners to ensure the organic social plan meets expectations• Build briefs centered in organic social trend and relevance, and work with internal and external creative partners for execution.• Build and update weekly and monthly reports, analyze campaigns and product launches.#LI-JS1What You'll Bring to the Table• Bachelor's degree in marketing or equivalent degree• A minimum of five-plus years of full-time experience in social media marketing• A proven track record in social media, including Instagram, Twitter, Facebook, LinkedIn, TikTok, Snapchat, etc.• Active use and In-depth knowledge of social media listening and publishing tools• An understanding of user behavior and demographics per unique social media platform• An eye for spotting social media trends and moments• Amazing storytelling, content creation, and copywriting skills• Ability to think fast with sound judgment and decision-making skills• A demonstration of being a standout colleagueThe Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.Title: Sr. Social Media Specialist, Brand PartnershipsSalary or Pay Range: $75,000 - $85,000Workplace Persona: CollaboratorPay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.This position is eligible to participate in a company incentive program.This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.Job Category: CorporateNearest Major Market: Denver

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What You Should Know About Sr. Social Media Specialist, Brand Partnerships, Crocs

As a Sr. Social Media Specialist for Brand Partnerships at our company, you’ll take the lead in bringing our vibrant global social media strategy to life! This role is designed for someone who thrives on driving engagement, growth, and brand loyalty within the digital landscape. You will work closely with prominent brands to ensure our social media channels not only reflect our partners' essence but also resonate deeply with our audience. Picture yourself curating exceptional content tailored for platforms like Instagram, TikTok, and Twitter while collaborating with our Associate Specialist and Brand Partnership Managers. Your insights into social media trends will be invaluable as you help craft impactful social media campaigns and engaging community interactions. We’re looking for an individual who has a passionate pulse on pop culture, excellent storytelling capabilities, and the sharp decision-making skills required to adapt quickly in this ever-evolving environment. You will also be responsible for building weekly and monthly reports to analyze the performance of various campaigns, helping us continually elevate our approach. If you're ready to join a fun, innovative, and inclusive team that values your expertise and creativity, then we can't wait to meet you!

Frequently Asked Questions (FAQs) for Sr. Social Media Specialist, Brand Partnerships Role at Crocs
What responsibilities does the Sr. Social Media Specialist for Brand Partnerships have?

The Sr. Social Media Specialist for Brand Partnerships is responsible for developing and executing social media strategies that align with our brand partnerships. This includes content creation, community management across various platforms, and leading the content calendar for organic posts and influencer collaborations. The specialist also analyzes engagement metrics to enhance future strategies.

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What qualifications are required for the Sr. Social Media Specialist, Brand Partnerships position?

The ideal candidate for the Sr. Social Media Specialist, Brand Partnerships role should possess a Bachelor's degree in marketing or a related field and have a minimum of five years of hands-on experience in social media marketing. A proven record with various social media platforms and tools is essential, along with exceptional communication and storytelling skills.

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How can one excel in the Sr. Social Media Specialist for Brand Partnerships role?

Excelling as a Sr. Social Media Specialist for Brand Partnerships requires staying updated on social media trends, excellent audience engagement strategies, and strong collaboration with both internal teams and external partners. Being creative and adaptable is vital for thriving in this position and ensuring high-quality social content.

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What tools and platforms should a Sr. Social Media Specialist, Brand Partnerships be proficient in?

A Sr. Social Media Specialist for Brand Partnerships should be proficient in major social media platforms including Instagram, Twitter, and TikTok. Familiarity with social media listening and publishing tools is also crucial for effectively monitoring campaign performance and audience engagement.

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What is the salary range for the Sr. Social Media Specialist, Brand Partnerships position?

The salary range for the Sr. Social Media Specialist, Brand Partnerships position falls between $75,000 and $85,000, influenced by factors such as location, experience, and specific skills. The role also includes benefits and eligibility for an incentive program.

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Common Interview Questions for Sr. Social Media Specialist, Brand Partnerships
Can you describe your experience with managing social media for brand partnerships?

In your response, highlight specific projects you've worked on where you managed social media content for brand partnerships. Discuss how you crafted strategies, engaged audiences, and measured success through analytics.

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What strategies do you employ for community engagement?

To answer this question effectively, discuss specific tactics like responding to comments, initiating conversations, or creating interactive content. Mention the importance of understanding audience emotions and preferences.

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How do you identify trends in social media?

Share your methods for spotting trends, such as using social media monitoring tools, engaging with influencer content, or participating in industry discussions. Examples of trends you've applied in past roles can strengthen your answer.

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What is your process for creating a content calendar?

Explain your approach for developing a content calendar, outlining steps like audience research, collaborating with team members, setting deadlines, and ensuring alignment with brand partnerships and campaigns.

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How do you measure the success of a social media campaign?

Discuss your criteria for measuring success such as engagement rates, follower growth, or conversion metrics. Providing examples of past campaigns and their results will add depth to your response.

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Can you provide an example of a successful collaboration with a brand?

Be prepared to discuss a specific partnership, your role in the collaboration, the strategies you implemented, and the outcomes. Highlight how you overcame any challenges faced along the way.

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How do you ensure that your content resonates with different demographics on social media?

Discuss your understanding of target audience segmentation and the importance of tailored content. Explain how you utilize analytics to inform your approach and adjust strategies to appeal to different groups.

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What tools do you use for social media scheduling and analytics?

Mention the specific social media management tools you are familiar with, such as Hootsuite, Buffer, or Sprout Social. Provide examples of how you’ve used these tools effectively to manage scheduling and analyze performance metrics.

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Describe a time when you had to handle negative feedback on social media.

Share an example where you tactfully addressed negative feedback. Emphasize your approach in responding quickly, maintaining professionalism, and turning the conversation into a constructive engagement.

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What role does storytelling play in social media marketing?

In your answer, highlight the importance of storytelling in building connections with the audience. Discuss how you incorporate narrative elements into your campaigns to create more relatable and engaging content.

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Full-time, on-site
DATE POSTED
December 22, 2024

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