Job details

Product Marketing Manager

Who We Are

At Framework, we believe the time has come for products that are designed to last. Founded in San Francisco in 2019, our mission is to remake Consumer Electronics to respect people and the planet.

We've started with two award-winning products, the Framework Laptop 13 and 16. Our laptops are thin, light, high-performance notebooks that can be upgraded, customized, and repaired in ways that no other notebook can. Alongside this, we've launched the Framework Marketplace to enable an ecosystem of parts and modules. We've seen a fantastic reception to both of our laptops from customers and reviewers from outlets like Linus Tech Tips, Ars Technica, and multiple Wirecutter reviews (including a recommendation among the best Windows Ultrabooks of 2024), along with making TIME's Best Inventions lists in 2021 and 2023. As a company, we were #35 on Fast Company's Most Innovative Companies of 2022.

We come from successful consumer electronics startups including the founding team of Oculus, and have closed multiple rounds of funding to fuel our roadmap. Even better (and maybe unusually for an early stage startup), we're in a financially healthy position going forward off of our product revenue. We care deeply about building a diverse and inclusive team, and we hope you do too!

We're seeking a Product Marketing Manager who deeply understands the DIY computer world, thrives in connecting with tinkerers, and is passionate about empowering builders to customize their own technology. This role will act as the voice of our products and will collaborate closely with team members from Community, Events, PR, and Hardware.

What You'll Do

Develop marketing campaigns that resonate with the DIY spirit and empower builders to customize their Framework laptops.
Contribute to the creation and development of engaging content for tech-savvy audiences, including blog posts, social media campaigns, and video content.
Build brand awareness within the DIY/Computer Builder community. Immerse yourself in their world and understand what they care about to help shape our products and marketing to better fit their needs.
Build partnerships with key brands and organizations within the DIY and tech communities to spread the word of Framework.
Work closely with the community and customer experience team to learn where we can improve our current products and identify new opportunities for growth.
Work closely with the PR and Hardware teams to bring our products to the right media outlets and influencers.
Attend industry and consumer events to demo Framework products, gain a deeper understanding of our target audiences, and build relationships with key stakeholders.
Effectively manage and collaborate with internal and external stakeholders - most projects will have a diverse group of stakeholders and contributors.

What You Need

Demonstrable passion for and deep understanding of PC hardware components (i.e. you know what a SO-DIMM module is).
Experience with PC building or other hardware-related DIY projects (e.g., 3D printing, Arduino, Raspberry Pi).
3+ years of experience in marketing, community, or related industry experience.
Excellent written and verbal communication skills.
Ability to quickly learn new technical topics and teach others of varying technical levels.
Experience using data-driven decision-making, experimentation, and customer-based research.
Strong cross-functional collaboration skills.
Growth mindset and demonstrated examples of resourcefulness to get the job done.

What's Nice to Have

Experience working in a start-up environment: prioritizing, problem-solving, and operating in a dynamic, rapidly changing workplace.
Experience in the consumer electronics industry.
Experience with user-generated content (UGC) platforms (e.g., YouTube, Twitch, Reddit).
Experience with influencer marketing within the tech and gaming communities.
Familiarity with Linux or other open-source operating systems.

What You'll Love

Competitive salary, equity, and health benefits
Paid company holidays plus 20 PTO days per year
Paid Parental Leave
Flexible work hours and locations, including every other Friday off!
401K with matching for US employees
The chance to work at a startup that is making a positive social and environmental impact.

$94,000 - $117,000 a year

The base salary range for this position may vary depending on various factors such as professional background, work experience, work location, market demand, etc. In certain circumstances, the final offer may vary from the amounts shown in this job description.

Equal Opportunity

We commit ourselves to the principles of equal employment and a diverse work environment. With inclusion being one of our core values at Framework, we do not discriminate on the basis of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or any other characteristic protected by applicable federal, state, or local laws. We will consider qualified applicants regardless of criminal histories pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Ordinance.

We are also committed to providing reasonable accommodations for all qualified individuals with disabilities. If you require an accommodation to participate in the application or interview process, please let us know by reaching out to accommodations@frame.work.

Framework Glassdoor Company Review

4.7

Framework DE&I Review

4.3

CEO of Framework

Dan McClure

Approve of CEO

Average salary estimate

$105500 / YEARLY (est.)

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$94000K

$117000K

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What You Should Know About Product Marketing Manager, Framework

Join Framework as a Product Marketing Manager and be part of our mission to revolutionize consumer electronics by creating products that respect both people and the planet. Based in beautiful San Francisco or working remotely from anywhere in the United States, you will embody the voice of our innovative laptops. If you have a passion for the DIY computer world and thrive on connecting with tinkerers, this role is perfect for you. You'll develop exciting marketing campaigns that resonate with our community of builders, empowering them to customize their Framework laptops. Collaborating closely with teams from Community, Events, PR, and Hardware, you will craft engaging content for tech-savvy audiences, enhancing brand awareness within the DIY and tech communities. Building partnerships with key brands and organizations is essential to spreading the Framework word. You’ll attend industry events to showcase our products, deepen your understanding of our audience, and build valuable relationships. To succeed in this role, you must have a strong grasp of PC hardware, with at least three years of marketing experience and exceptional communication skills. If you're ready to join a financially healthy startup making a positive impact, then Framework is the right place for you. Let’s empower builders together!

Frequently Asked Questions (FAQs) for Product Marketing Manager Role at Framework

What are the key responsibilities of a Product Marketing Manager at Framework?

As a Product Marketing Manager at Framework, your key responsibilities will include developing marketing campaigns that connect with the DIY spirit of our community, creating engaging content across various platforms, building brand awareness in the DIY and tech spaces, and forming partnerships with significant organizations. You'll also collaborate closely with teams in Community, Events, PR, and Hardware, ensuring that our products resonate with users and drive growth.