Social Media and Community Lead

As the Social Media and Community Lead at Our Place, you'll be charged with leading our content strategy across multiple channels, primarily focusing on Instagram and TikTok. You will oversee all aspects of content creation, from brainstorming ideas to editing and posting. Your responsibilities will include shooting engaging content, collaborating with cross-functional teams, analyzing engagement metrics, and developing unique ways to connect with our community both online and in person.

To thrive as a Social Media and Community Lead at Our Place, candidates should possess creative and strategic capabilities, as well as proven skills in photography and video editing. Experience in content creation, familiarity with social media trends, and the ability to craft compelling narratives are essential. Additionally, being based in Los Angeles and having a love for cooking will greatly enhance your fit within our team.

The Social Media and Community Lead at Our Place will engage with our community through thoughtfully curated content that resonates with our audience. This includes creating visually appealing and authentic content based on user-generated ideas, collaborating with influencers, and hosting both online and local events to foster a sense of connection among our followers. By turning insights into actionable strategies, you will enhance our brand's presence and maintain meaningful interactions with our audience.

In your role as Social Media and Community Lead at Our Place, you will create a wide range of content designed to be shareable and engaging. This includes mouth-watering images and videos of home-cooked meals, recipes, and storytelling that highlight cultural traditions. You will also craft clever social media captions and develop campaigns that celebrate our community's love of cooking while providing valuable insights to foster deeper connections.

The work culture at Our Place is built around connection, creativity, and celebration. As a Social Media and Community Lead, you’ll be part of a kind and compassionate team that values collaboration and personal growth. Our hybrid work environment means you’ll have the flexibility of working remotely while also enjoying the camaraderie of in-person collaboration at our West Los Angeles headquarters 2-3 times a week.

To develop a tailored content strategy for Our Place, I would start by researching our target audience and their preferences on platforms like Instagram and TikTok. By analyzing trending recipes and cultural stories, I would create a content calendar that not only aligns with Our Place's mission but also incorporates seasonal themes and product launches to keep our community engaged.

Certainly! In my previous role, I executed a campaign centered around family recipes shared by our community. We encouraged followers to post their family dishes using a specific hashtag. The campaign resulted in increased user engagement, showcased powerful stories, and significantly expanded our follower base. It was a huge success that fostered a strong sense of community and connection.

Measuring success involves analyzing metrics such as engagement rates, reach, shares, and comments. I regularly evaluate these KPIs against our goals to gauge if the content resonates with our audience. Additionally, I’d look for qualitative feedback through comments and interactions that highlight community sentiment, which helps further refine our strategy for future content.

Handling negative comments requires a blend of empathy and professionalism. I would respond promptly, acknowledging the commenter’s concerns and providing an explanation or solution if possible. It’s essential to maintain a positive brand image while showing our community that their feedback is valued and taken seriously.

To create engaging video content, I would focus on storytelling and authenticity—highlighting real experiences that resonate with viewers. Utilizing high-quality visuals, incorporating music, and leveraging current trends such as challenges or DIY formats can enhance engagement. Tailoring content to platform-specific best practices, like short and snappy clips for TikTok, is also key.

My process for collaborating with creators involves first establishing a clear vision and goals for the project. After that, I would coordinate logistics, such as scheduling filming and discussing creative input. Providing clear directions while also allowing space for their unique style often leads to high-performing content that reflects Our Place’s values.

Absolutely! During a recent holiday season, we noticed a trending recipe that had the potential to go viral. I quickly adapted our content plan to feature this recipe, created shareable assets, and posted in real-time. This adaptability led to increased engagement and showcased our ability to connect with seasonal trends.

To stay current with social media trends, I engage actively with industry blogs, follow key influencers, and participate in webinars. Additionally, I make a point to observe the type of content that resonates with various audiences across platforms. This constant learning allows me to identify new trends and incorporate them into our strategies effectively.

Authenticity is crucial in social media marketing as it helps build trust and connections with followers. Brands that showcase genuine stories and real people resonate more with audiences. At Our Place, fostering transparency and sharing behind-the-scenes content could effectively enhance our community engagement.

To promote community engagement, I would plan content that invites followers to share their experiences, whether it's through food challenges, user-generated content campaigns, or local events. Engaging polls, questions in stories, and calls to action that encourage participation are just a few ways to create a two-way dialogue with our audience.