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Product Marketing Manager

Gorgias empowers ecommerce brands to grow through AI-powered customer experience. We are the #1 CX platform in the industry, trusted by over 15,000 merchants worldwide – from small independent shops to some of the largest ecommerce brands in the world.

We offer the most integrations of any tool on Shopify (100+) and the ability to get setup fast, without the need for complex onboarding. Gorgias offers its users a unified platform to manage every aspect of their customer support on every channel.

We can automate 60% of a brand’s support so that agents can focus on high-value conversations and driving sales. Plus, we offer purpose-built marketing tools to help merchants convert more shoppers into customers, driving GMV.

About the Team

The Product Marketing team at Gorgias plays a pivotal role in shaping the success of our products by connecting customer insights, product innovation, and go-to-market strategies. This highly collaborative and visible team partners closely with Product, Sales, Customer Success, and Growth teams to drive adoption, revenue, and long-term success. Currently a team of 7 PMM’s distributed globally, we are passionate about creating compelling messaging, empowering internal teams with impactful enablement resources, and delivering campaigns that resonate with our customers.

About the Role

As a Product Marketing Manager, you will play a critical role in ensuring the success of Gorgias’ Marketing Suite. You will be responsible for developing a strong go-to-market strategy, oversee product adoption, and support execution of strategic marketing initiatives. Working cross-functionally with product, sales, customer success, and growth teams, you will ensure measurable success and impactful campaigns. This role will split focus across driving immediate execution and supporting long-term growth opportunities.

What You'll Do

  • You’ll be shaping messaging, positioning, and launch initiatives for the Gorgias Marketing Suite to ensure it drives significant impact and achieves success within the Shopify ecosystem.

  • You’ll be collaborating with sales, CX, and demand generation teams to accelerate product adoption and deliver measurable revenue growth for the Gorgias Marketing Suite.

  • Be the go-to expert by creating high-impact enablement materials like sales playbooks, customer success guides, and training resources to empower internal teams and enhance performance.

  • You’ll own the performance metrics for one of the products within the Gorgias Marketing Suite, driving strategies across email campaigns, in-product initiatives, and webinars to achieve adoption and revenue KPIs.

  • You will play a key role in assisting in forecasting, adoption and revenue goals, synthesizing insights from GTM teams to ensure accountability and alignment with the Gorgias Marketing Suite’s objectives.

  • Be the project manager driving execution, overseeing the creation of sales and CX collateral to support onboarding, expansion, and revenue growth.

  • You’ll conduct market research and competitive analysis to inform strategic decisions and uncover growth opportunities that position the Gorgias Marketing Suite as an industry expert in the market.

Who You Are

  • 3+ years of experience in product marketing in a high growth SaaS environment

  • You are a self-starter with a bias towards action who is able to manage multiple, competing priorities in a fast-paced environment.

  • Proven ability to translate customer and market insights into crisp GTM fundamentals, including segmentation, buyer personas, messaging, competitive positioning, pricing recommendations, and more.

  • Superb cross-functional collaboration and project management skills. From Day 1, you’ll need to align stakeholders across multiple teams—many of which may have competing priorities.

  • Outstanding written and verbal communication skills. While we won’t expect you to fine-tune marketing copy, you need to be able to clearly tell a story without resorting to corporate jargon.

  • A creative spark. While analytical chops are critical to your success, we also pride ourselves on being able to think outside the box.

Nice to Have:

  • Familiarity with the Shopify ecosystem or ecommerce marketing tools.

  • Experience working on AI-powered or conversational marketing products.

  • Previous ownership of product launch activities and campaign optimization.

  • Background in project management methodologies (e.g., RACI frameworks).

Perks and Benefits

  • 🏖️ 5-week vacation

  • 🤕 Paid sick leave (15 days)

  • 🌏 6 weeks full remote/year

  • 🧸 Paid parental leave (16 weeks)

  • 🍽️ CAD $400/month for lunch expenses (you’ll have your own Gorgias credit card)

  • 🏥 We provide private health insurance and retirement pension

  • 💆🏻‍♀️ Get up to CAD $900 to set up your workstation at home (working from home should feel breezy)

  • 📚 Get up to CAD $2600 of learning material and wellness support per year! This includes CAD 1950 for learning material (such as books, courses, and individual coaching sessions) directly linked to your job scope, as well as a CAD 650 wellness budget. Take advantage of these resources to grow in your role and prioritize your personal development and wellness.

  • 🥰 Every quarter, we organize an online company-wide summit to discuss where we’re going and strengthen social bonds. Once per year, we organize offsite team retreats and company retreats!

More cool things to know about Gorgias... 😁

Diversity, Equity, and Inclusion at Gorgias

At Gorgias, we’re dedicated to creating a diverse, inclusive, and equitable workplace where everyone is valued. We provide equal opportunities without discrimination based on race, gender, age, disability, or any characteristic protected by law.

We also recognize that individuals from diverse backgrounds—especially women and underrepresented groups—may hesitate to apply if they don’t meet every requirement. If this role excites you and you’re eager to grow, we strongly encourage you to apply, even if you don’t check every box. You might bring something unique and valuable that we didn’t even know we needed.

If you need accommodations to participate in the application or interview process, perform essential job functions, or access other employment benefits, please contact us at accommodation@gorgias.com. Let’s grow together!

Average salary estimate

$80000 / YEARLY (est.)
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$70000K
$90000K

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What You Should Know About Product Marketing Manager, Gorgias

Gorgias, the #1 customer experience platform trusted by over 15,000 eCommerce merchants worldwide, is on the lookout for a talented Product Marketing Manager to join our dynamic team in Toronto. If you’re passionate about driving revenue growth and crafting standout marketing strategies, this role is a fantastic opportunity! As a key player in our Product Marketing team, you'll collaborate closely with diverse departments like Product, Sales, and Customer Success to ensure our Gorgias Marketing Suite not only captivates but also converts. Your expertise will shape messaging, conduct competitive analysis, and create impactful enablement materials that resonate with our customers. With your experience in the SaaS arena and a knack for clear communication, you'll help us deliver unforgettable campaigns and measurable success. If you thrive in a fast-paced environment and are excited about shaping the future of customer experience through AI-powered tools, we want to hear from you! Get ready for an exciting journey with us, where your creative spark and strategic insights can make a significant difference in our mission to empower eCommerce brands.

Frequently Asked Questions (FAQs) for Product Marketing Manager Role at Gorgias
What are the responsibilities of a Product Marketing Manager at Gorgias?

As a Product Marketing Manager at Gorgias, you will be responsible for developing go-to-market strategies, overseeing product adoption, and executing strategic marketing initiatives for the Gorgias Marketing Suite. Your role will involve collaborating with cross-functional teams, crafting messaging and positioning, developing enablement materials, and analyzing market trends to drive revenue growth.

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What qualifications are required for the Product Marketing Manager position at Gorgias?

For the Product Marketing Manager role at Gorgias, candidates should have a minimum of 3 years of experience in product marketing within a high-growth SaaS environment. You should be a self-starter, proficient in project management, skilled in interpreting market insights into action, and possess outstanding communication abilities. Familiarity with the Shopify ecosystem and AI-powered products is a plus.

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What perks and benefits does Gorgias offer for the Product Marketing Manager?

Gorgias offers a range of benefits for the Product Marketing Manager, including five weeks of vacation, paid sick leave, remote work flexibility, a monthly lunch allowance, private health insurance, and professional development support covering learning materials and wellness. Additionally, you’ll enjoy team-building retreats and a collaborative work environment.

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How does the Product Marketing team at Gorgias collaborate across departments?

At Gorgias, the Product Marketing team collaborates closely with Product, Sales, Customer Success, and Growth teams. This collaboration ensures that the marketing initiatives, messaging, and customer insights align well with the overall objectives, fostering an environment where innovation and responsiveness thrive.

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What opportunities for growth exist as a Product Marketing Manager at Gorgias?

As a Product Marketing Manager at Gorgias, there are significant growth opportunities, including leading strategic initiatives, driving product adoption, and contributing to the company’s direction amid a rapidly evolving industry. You’ll also have access to continuous learning resources to foster your professional development.

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Common Interview Questions for Product Marketing Manager
How do you approach developing a go-to-market strategy as a Product Marketing Manager?

To develop a go-to-market strategy, I first analyze market data and competitor offerings, define clear target segments using buyer personas, and establish our unique value proposition. Collaborating with sales and product teams, I ensure the messaging aligns with customer needs and market demands, leading to successful execution.

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Can you provide an example of a successful product launch you've managed?

Certainly! In my previous role, I led the launch of a new feature which included thorough market research, the development of marketing collateral, and training sessions for sales teams. This comprehensive approach led to a 25% increase in adoption within the first quarter post-launch.

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What methods do you use to measure the success of marketing campaigns?

I focus on key performance indicators such as conversion rates, user engagement metrics, and revenue growth directly attributed to campaigns. Regularly analyzing this data allows me to adjust strategies in real-time to optimize results.

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How do you handle competing priorities in a fast-paced environment?

I prioritize tasks by aligning them with larger strategic goals and deadlines. Utilizing project management tools, I ensure clear communication with stakeholders to manage expectations and successfully juggle multiple initiatives.

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What role does customer feedback play in your marketing strategies?

Customer feedback is invaluable in my marketing strategies. I actively seek insights through surveys and interviews to understand user experiences and pain points, which guide adjustments in messaging, product features, and overall marketing efforts.

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How do you stay updated on industry trends and competition?

I regularly read industry newsletters, follow thought leaders on social media, and participate in relevant webinars and conferences. This proactive approach helps me stay informed about emerging trends and competitor movements, allowing me to adapt our strategies accordingly.

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Describe your experience with cross-functional collaboration.

Collaboration is a cornerstone of my work. I ensure open lines of communication, conduct regular check-ins with stakeholders across teams, and facilitate brainstorming sessions to align on objectives, leveraging diverse insights to enhance marketing effectiveness.

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What is your approach to creating high-impact enablement materials?

I begin by identifying specific needs of the sales and customer success teams, ensuring materials are tailored to their challenges. Combining clear messaging, practical examples, and visual aids creates resources that empower teams to effectively communicate our value proposition.

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How do you integrate competitive analysis into your marketing strategy?

I incorporate competitive analysis by regularly reviewing competitor updates, product features, and customer feedback. This information informs our messaging adjustments, feature prioritization, and helps differentiate our offerings effectively in the market.

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What key elements do you include in your product positioning?

In product positioning, I emphasize the unique benefits of our product, define the target audience, highlight competitive differentiation, and establish key messages that resonate with customer pain points and motivations, creating a compelling narrative for the Gorgias Marketing Suite.

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Founded in 2015 by Roman Lapeyre and Alex Plugaru, Gorgias is a multi-channel help desk integrated with e-commerce merchants' (BigCommerce, Shopify Plus, and Magento) back-office. It allows merchants to manage all their customer support from a sin...

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Full-time, hybrid
DATE POSTED
December 28, 2024

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