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Product Marketing Manager - job 2 of 2

Gorgias is the conversational AI platform for ecommerce that drives sales and resolves support inquiries. Trusted by over 15,000 ecommerce brands, Gorgias supports growing independent shops to globally recognizable brands.

Built for Shopify and powered by advanced ecommerce integrations, Gorgias's conversational AI understands your brand, tools, policies, and customers to drive personalized, 1-to-1 conversations — from editing orders and initiating returns to making product recommendations. Gorgias, where every customer interaction feels personal, support becomes sales, and conversations shape success.

About the Team

The Product Marketing team at Gorgias plays a pivotal role in shaping the success of our products by connecting customer insights, product innovation, and go-to-market strategies. This highly collaborative and visible team partners closely with Product, Sales, Customer Success, and Growth teams to drive adoption, revenue, and long-term success. Currently a team of 7 PMM’s distributed globally, we are passionate about creating compelling messaging, empowering internal teams with impactful enablement resources, and delivering campaigns that resonate with our customers.

About the Role

As a Product Marketing Manager, you will play a critical role in ensuring the success of Gorgias’ Marketing Suite. You will be responsible for developing a strong go-to-market strategy, oversee product adoption, and support execution of strategic marketing initiatives. Working cross-functionally with product, sales, customer success, and growth teams, you will ensure measurable success and impactful campaigns. This role will split focus across driving immediate execution and supporting long-term growth opportunities.

What You'll Do

  • You’ll be shaping messaging, positioning, and launch initiatives for the Gorgias Marketing Suite to ensure it drives significant impact and achieves success within the Shopify ecosystem.

  • You’ll be collaborating with sales, CX, and demand generation teams to accelerate product adoption and deliver measurable revenue growth for the Gorgias Marketing Suite.

  • Be the go-to expert by creating high-impact enablement materials like sales playbooks, customer success guides, and training resources to empower internal teams and enhance performance.

  • You’ll own the performance metrics for one of the products within the Gorgias Marketing Suite, driving strategies across email campaigns, in-product initiatives, and webinars to achieve adoption and revenue KPIs.

  • You will play a key role in assisting in forecasting, adoption and revenue goals, synthesizing insights from GTM teams to ensure accountability and alignment with the Gorgias Marketing Suite’s objectives.

  • Be the project manager driving execution, overseeing the creation of sales and CX collateral to support onboarding, expansion, and revenue growth.

  • You’ll conduct market research and competitive analysis to inform strategic decisions and uncover growth opportunities that position the Gorgias Marketing Suite as an industry expert in the market.

Who You Are

  • 3+ years of experience in product marketing in a high growth SaaS environment

  • You are a self-starter with a bias towards action who is able to manage multiple, competing priorities in a fast-paced environment.

  • Proven ability to translate customer and market insights into crisp GTM fundamentals, including segmentation, buyer personas, messaging, competitive positioning, pricing recommendations, and more.

  • Superb cross-functional collaboration and project management skills. From Day 1, you’ll need to align stakeholders across multiple teams—many of which may have competing priorities.

  • Outstanding written and verbal communication skills. While we won’t expect you to fine-tune marketing copy, you need to be able to clearly tell a story without resorting to corporate jargon.

  • A creative spark. While analytical chops are critical to your success, we also pride ourselves on being able to think outside the box.

Nice to Have:

  • Familiarity with the Shopify ecosystem or ecommerce marketing tools.

  • Experience working on AI-powered or conversational marketing products.

  • Previous ownership of product launch activities and campaign optimization.

  • Background in project management methodologies (e.g., RACI frameworks).

Perks and Benefits

  • 🏖️ 5-week vacation

  • 🤕 Paid sick leave (15 days)

  • 🌏 6 weeks full remote/year

  • 🧸 Paid parental leave (16 weeks)

  • 🍽️ CAD $400/month for lunch expenses (you’ll have your own Gorgias credit card)

  • 🏥 We provide private health insurance and retirement pension

  • 💆🏻‍♀️ Get up to CAD $900 to set up your workstation at home (working from home should feel breezy)

  • 📚 Get up to CAD $2600 of learning material and wellness support per year! This includes CAD 1950 for learning material (such as books, courses, and individual coaching sessions) directly linked to your job scope, as well as a CAD 650 wellness budget. Take advantage of these resources to grow in your role and prioritize your personal development and wellness.

  • 🥰 Every quarter, we organize an online company-wide summit to discuss where we’re going and strengthen social bonds. Once per year, we organize offsite team retreats and company retreats!

More cool things to know about Gorgias... 😁

Diversity, Equity, and Inclusion at Gorgias

At Gorgias, we’re dedicated to creating a diverse, inclusive, and equitable workplace where everyone is valued. We provide equal opportunities without discrimination based on race, gender, age, disability, or any characteristic protected by law.

We also recognize that individuals from diverse backgrounds—especially women and underrepresented groups—may hesitate to apply if they don’t meet every requirement. If this role excites you and you’re eager to grow, we strongly encourage you to apply, even if you don’t check every box. You might bring something unique and valuable that we didn’t even know we needed.

If you need accommodations to participate in the application or interview process, perform essential job functions, or access other employment benefits, please contact us at accommodation@gorgias.com. Let’s grow together!

Average salary estimate

$105000 / YEARLY (est.)
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$90000K
$120000K

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What You Should Know About Product Marketing Manager, Gorgias

Join Gorgias as a Product Marketing Manager in the vibrant city of New York! At Gorgias, we are all about leveraging conversational AI to enhance ecommerce experiences for brands of all sizes. As a Product Marketing Manager, you'll dive deep into our innovative Marketing Suite, bringing your passion for product marketing to the forefront. You'll develop and execute strategic go-to-market plans that resonate within the Shopify ecosystem, driving product adoption and measurable revenue growth. Collaborating closely with our sales, customer success, and demand generation teams, you'll make a significant impact by crafting compelling messaging and enablement resources. Your role involves analyzing market trends, managing performance metrics, and overseeing the creation of essential sales collateral. We're a close-knit team that thrives on creativity and innovation, and we're searching for someone who mirrors our enthusiasm. If you have a knack for translating customer insights into effective marketing strategies and a proven track record in a fast-paced SaaS environment, Gorgias will be a great fit for you. We're committed to fostering a positive and inclusive workplace where everyone's input is valued—so if you're ready to make a difference and grow with us, we can't wait to meet you!

Frequently Asked Questions (FAQs) for Product Marketing Manager Role at Gorgias
What responsibilities does a Product Marketing Manager have at Gorgias?

As a Product Marketing Manager at Gorgias, you will shape messaging, positioning, and go-to-market strategies for our Marketing Suite. You will collaborate with cross-functional teams to enhance product adoption and revenue. Additionally, you'll create high-impact enablement materials for our internal teams and manage performance metrics, ensuring the success of initiatives within the Shopify ecosystem.

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What qualifications are needed for the Product Marketing Manager role at Gorgias?

To be successful as a Product Marketing Manager at Gorgias, you should have 3+ years of experience in product marketing within a high-growth SaaS environment. Strong project management and cross-functional collaboration skills are a must. You also need to be a self-starter with the ability to translate customer insights into strategic marketing fundamentals.

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How does the Product Marketing team at Gorgias support company goals?

The Product Marketing team at Gorgias plays a crucial role in connecting customer insights with market trends and product innovation. By collaborating with teams across the company, including sales and customer success, they drive adoption and revenue for the Marketing Suite, ensuring alignment with the company's overall objectives and goals.

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What kind of projects will I manage as a Product Marketing Manager at Gorgias?

In the role of Product Marketing Manager at Gorgias, you will oversee the creation of sales and customer experience collateral, support onboarding processes, and drive strategic initiatives aimed at product adoption and revenue growth. You will also be responsible for conducting market research to guide product positioning and competitive analysis.

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What perks and benefits does Gorgias offer to its Product Marketing Managers?

Gorgias offers a range of fantastic perks for Product Marketing Managers, including 5 weeks of vacation, 15 paid sick days, and the flexibility of 6 weeks of remote work per year. Other benefits include a wellness budget, private health insurance, and generous learning support to aid personal development.

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Common Interview Questions for Product Marketing Manager
Can you describe your experience with go-to-market strategies?

When answering this question, provide specific examples of past experiences where you developed and executed go-to-market strategies. Include details about the results achieved, how you collaborated with cross-functional teams, and what metrics you used to measure success.

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How do you approach creating enablement materials for sales teams?

In your response, emphasize your understanding of what sales teams need in terms of enablement materials. Discuss your process for assessing their requirements, creating user-friendly resources, and ensuring those materials align with the overall marketing strategy.

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What is your method for conducting market research?

When discussing your market research methodology, highlight your approach to gathering and analyzing data. Include tools you use, how you interpret findings, and how that information influences product marketing decisions at Gorgias.

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How do you prioritize competing projects in a fast-paced environment?

Explain your prioritization process, possibly using a framework like RACI or another project management technique. Share experiences where you managed multiple priorities and discuss how you communicated with stakeholders to keep everyone aligned.

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Describe a time you successfully launched a product. What challenges did you face?

Share a specific product launch experience where you faced challenges, how you addressed them, and the ultimate outcome. Highlight your ability to adapt and collaborate with different teams to ensure a successful launch.

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What techniques do you use for analyzing product performance metrics?

Discuss the key performance indicators (KPIs) you have focused on in the past and the tools you used for analysis. Describe how you translated those metrics into actionable insights for future marketing initiatives at Gorgias.

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How do you collaborate with sales and customer success teams?

Illustrate your approach to building relationships with sales and customer success teams. Discuss communication practices, regular meetings, and how you ensure alignment on product messaging and sharing of insights.

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What experience do you have with the Shopify ecosystem?

If applicable, discuss your familiarity with the Shopify ecosystem and ecommerce marketing tools. Share specific projects or collaborations you have undertaken related to this environment and how you contributed to their success.

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How would you describe your communication style?

Articulate your preferred communication style and give examples of how it has benefitted you in previous roles. Emphasize clarity, the ability to tell compelling stories without jargon, and adapting to the audience's needs.

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Why do you want to work at Gorgias as a Product Marketing Manager?

Express your enthusiasm for Gorgias and the impact of conversational AI on ecommerce. Highlight specific aspects of the company culture, values, or products that align with your professional goals and personal values, demonstrating your genuine interest in contributing to the team.

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Founded in 2015 by Roman Lapeyre and Alex Plugaru, Gorgias is a multi-channel help desk integrated with e-commerce merchants' (BigCommerce, Shopify Plus, and Magento) back-office. It allows merchants to manage all their customer support from a sin...

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Full-time, hybrid
DATE POSTED
December 28, 2024

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