Senior Director, Market Access - job 1 of 2

The Senior Director, Market Access at Freenome plays a crucial role in developing and executing market access strategies that enhance patient access to our innovative colorectal cancer screening test. This includes leading reimbursement initiatives, crafting pricing strategies, and engaging with payers and healthcare stakeholders to secure adoption of our products. Responsibilities also encompass cross-functional collaboration to ensure that market access goals align with the overall business objectives, while actively monitoring healthcare policies that could affect our strategies.

Candidates applying for the Senior Director, Market Access role at Freenome should possess a Bachelor's degree alongside 10+ years of commercial experience in diagnostics, pharmaceuticals, or biotech, with a strong preference for prior involvement in Market Access. An extensive background in pricing, reimbursement, and policy formulation is essential, particularly for early pipeline or launch products. Additionally, familiarity with the in vitro diagnostic market, healthcare ecosystems, and regulatory guidelines is a significant advantage.

The Senior Director, Market Access directly impacts Freenome's mission by ensuring that innovative cancer screening solutions are accessible to patients through effective market access strategies. By navigating reimbursement pathways, developing pricing models, and influencing healthcare policies, this role supports the successful commercialization of Freenome's products, driving early cancer detection and ultimately saving lives.

Experience in Market Access within the in vitro diagnostic or laboratory-developed test sectors is highly beneficial for the Senior Director, Market Access role at Freenome. Candidates with a background in cancer diagnostics, preventative screening, or primary care will find their expertise particularly relevant. Additionally, a strong understanding of reimbursement processes, payer dynamics, and healthcare policy will enhance the effectiveness in this strategic role.

The work environment at Freenome for the Senior Director, Market Access is collaborative and goal-oriented, built on a high-performing culture focused on respect and cross-functional teamwork. Located in Brisbane, California, this role offers the flexibility of a hybrid working model, providing an opportunity to engage with diverse teams and stakeholders while working towards the common goal of revolutionizing cancer detection.

Highlight specific roles where you led market access initiatives, emphasizing your familiarity with the IVD landscape. Discuss the outcomes of your strategies, focusing on successful reimbursement negotiations and partnerships with payers.

Discuss your approach to market analysis and pricing models. Emphasize how you align pricing strategies with the value proposition of the product, taking into account competitive landscape, stakeholder needs, and economic factors.

Talk about your methods for building relationships with payers and policymakers. Provide examples of how you've successfully influenced policy or negotiated access. Highlight the importance of collaboration and ongoing communication.

Describe a specific product launch, outlining the strategies you implemented in terms of market access and how they directly contributed to the launch's success. Focus on the measurable impact of your efforts.

Explain your proactive approach to staying informed, including following industry publications, attending seminars, and networking with industry experts. Share how this knowledge has influenced your strategy or decisions in past roles.

Discuss your hands-on experience with coding processes for diagnostics and how you've successfully navigated coverage decisions. Provide insight into how this experience has helped you optimize patient access.

Illustrate your collaborative approach with different departments. Explain how you ensure that market access strategies not only meet patient needs but also support broader company goals, fostering synergy between teams.

Emphasize the importance of data analysis in forming market access strategies. Provide examples of how you've used data to drive decisions on pricing, reimbursement, and market entry for products.

Talk about your strategies for risk assessment, market research, and stakeholder engagement to identify potential hurdles. Share specific examples of proactive measures you've taken to mitigate risks and enhance access.

Discuss elements such as stakeholder engagement, pricing strategy, real-world evidence generation, and adaptability to policy changes. Emphasize the need for a comprehensive approach that addresses both payer and patient perspectives.