Director, GTM & Strategic Initiatives - CCMO Office

As the Director, GTM & Strategic Initiatives at Freshworks, you will take the lead on managing high-impact projects, ensuring operational excellence, and collaborating closely with various departments including customer service, marketing, product, and sales. Your role will involve utilizing data-driven insights to inform decision-making, facilitating communication across functions, and leading initiatives that directly contribute to the company's growth and customer-centric goals.

To be successful as the Director, GTM & Strategic Initiatives at Freshworks, you should have over 10 years of experience in strategic or operational roles, with a proven track record in managing complex projects. A strong understanding of the SaaS business model and customer service best practices, along with exceptional analytical, communication, and project management skills, are also essential for this role.

At Freshworks, we are committed to the professional development of our employees, including the Director, GTM & Strategic Initiatives. We offer various resources for learning and growth, supportive collaboration across teams, and opportunities to lead high-impact projects that advance your career. You will gain exposure to strategic decision-making and cross-functional collaboration, which are crucial for your professional journey.

Freshworks prides itself on fostering a diverse and inclusive workplace culture. As the Director, GTM & Strategic Initiatives, you will find an environment that encourages innovation, collaboration, and creativity. Our culture is built on respect for diverse backgrounds, with a keen focus on personal growth and ensuring that every employee can find their true potential.

In the role of Director, GTM & Strategic Initiatives, you will handle a variety of high-impact projects ranging from strategic initiatives to operational improvements. These projects will require you to implement data-driven strategies, collaborate across departments, and report on progress to key stakeholders, thus making a significant contribution to Freshworks' customer-centric mission.

When answering this question, highlight specific projects you managed, outlining your role and the outcome. Emphasize your ability to foster collaboration across teams and how you navigated challenges to drive success.

Discuss your methodology in employing data analysis tools, how you track KPIs, and give examples of decisions you've made based on data insights. Showcase your understanding of the importance of data in shaping strategic initiatives.

Explain your approach to prioritization based on project impact, urgency, and alignment with strategic goals. Illustrate your thought process with examples of how you successfully managed competing deadlines in past roles.

Identify critical aspects such as stakeholder communication, understanding customer needs, and being adaptable to change. Relate your response to your experience with specific SaaS projects to demonstrate your practical knowledge.

Share your conflict resolution skills, focusing on active listening, empathy, and how you facilitate discussions to find common ground. Use an example from past experiences to illustrate your approach.

List specific tools you're proficient in, such as Asana, Trello, or Tableau. Explain how you used these tools to improve project outcomes and collaboration, showcasing your tech-savvy side.

Be ready with a success story that details your role, the challenges faced, and how your initiative resulted in positive business outcomes. Focus on metrics and feedback received to provide quantifiable evidence of success.

Describe your processes for conducting thorough research, identifying key competitors, and translating insights into actionable strategies. Your answer should reflect your analytical skills and strategic mindset.

Discuss your methods of setting performance standards, monitoring progress, and implementing feedback loops to achieve operational goals. Highlight your understanding of continuous improvement methodologies.

This is an opportunity to express your passion for project management and how you align your goals with the company’s mission. Connect your personal motivation with Freshworks' customer-centric vision for a compelling response.