Head of Organic

As the Head of Organic at Fulcrum, your key responsibilities will include leading a multidisciplinary team of 20 specialists, developing and executing inbound marketing strategies, overseeing profitability within the organic marketing department, collaborating with Account Directors to identify growth opportunities, and spearheading pitches for Tier 1 clients. You will also play a crucial role in mentoring your team and advocating for a culture that prioritizes collaboration and employee retention.

Fulcrum seeks candidates for the Head of Organic role who possess over 12 years of experience in digital marketing, particularly in areas such as SEO, growth marketing, or inbound strategies. A proven track record of managing high-performing teams and strong commercial acumen are essential. Candidates should also be adept at engaging with executive-level stakeholders and have deep knowledge of inbound marketing tools and channels to deliver valuable, data-driven insights.

The Head of Organic contributes to client success by developing innovative inbound marketing strategies tailored to each client’s specific goals. You will oversee the creation of digital maturity roadmaps, ensuring clients achieve medium to long-term growth. By collaborating closely with Account Directors and leading pitches, you position Fulcrum as an industry leader while actively solving complex challenges for clients with creativity and strategic insight.

Fulcrum promotes a supportive and collaborative work culture that prioritizes both personal and professional wellbeing. As Head of Organic, you will thrive in an environment where innovation is encouraged, and creativity is at the forefront. There’s a strong emphasis on work/life balance, with hybrid working arrangements that allow you to choose where you work most effectively while participating in regular team socials to foster connection and team spirit.

In the Head of Organic role at Fulcrum, you will be engaged with transformative global projects that require a strategic and innovative approach to digital marketing. This may include integrating cutting-edge tools and strategies, leveraging advancements in AI, and exploring new digital marketing trends. Your work will focus on delivering impactful results for high-growth start-ups and Tier 1 clients while leading a high-performing and diverse team across multiple disciplines.

In responding, it's best to outline your strategic process, emphasizing your experience in analyzing client needs, identifying target audiences, and utilizing various inbound marketing tools. Illustrate how you would integrate creative solutions into these strategies, keeping up with industry trends to enhance outcomes.

Discuss your focus on collaboration, mentorship, and open communication. Highlight specific cases where you have successfully led diverse teams towards common goals, demonstrating your ability to foster a culture of retention and high performance.

Detail the importance of metrics like organic traffic, conversion rates, lead generation, and client feedback. You could also mention the role of data in shaping these campaigns and optimizing their impact over time.

Explain your process for consuming industry news, attending webinars and conferences, networking with other professionals, and utilizing online platforms. This will show your commitment to continuous learning and adapting to the fast-paced digital landscape.

Share specific projects where you've leveraged AI tools, detailing their impact on scalability and efficiency. Mention relevant technologies and how they enhanced the organic strategies you implemented.

Discuss your approach to resolving conflicts constructively through proactive communication, listening actively, and fostering a culture of respect. Provide a real-world example that illustrates your conflict-resolution skills.

Highlight the importance of understanding client needs through regular communication and feedback loops. Discuss setting clear expectations and consistently delivering on promises to build trust and satisfaction.

Elaborate on your commitment to regular feedback, personalized growth plans, and creating resources for team members to develop skills. Emphasize your belief in empowering individuals to take ownership of their professional journeys.

Talk about your vision for thought leadership, including sharing insights through speaking engagements, publications, or online content. Detail how you plan to position Fulcrum at the forefront of industry developments.

Reflect on a specific project where you applied critical thinking and creative strategies to tackle a client’s issue. Describe the problem, the solution, and the results to illustrate your strategic capabilities.