Business Development Manager

As a Business Development Manager at Fulcrum, your primary responsibilities include developing and managing a strong sales pipeline from lead generation to closing, pitching customized solutions to clients, and nurturing relationships with key decision-makers such as CMOs. You'll conduct market research to identify trends, lead bid processes for significant projects, and collaborate with internal teams to ensure exceptional delivery of services.

To qualify for the Business Development Manager position at Fulcrum, candidates should demonstrate a successful background in business development within marketing or creative settings, possess a robust network of industry contacts, and have exceptional presentation and negotiation skills. Familiarity with CRM systems like Pipedrive and tools such as Sales Navigator is also essential, along with a solid understanding of marketing and digital content strategies.

Success for a Business Development Manager at Fulcrum involves securing long-term partnerships, achieving and exceeding revenue and KPI targets within the first year, demonstrating strategic thinking, and contributing to a vibrant sales pipeline that supports sustainable growth for the agency. Regular collaboration with internal teams and maintaining strong client relationships will also be key indicators of success.

The Business Development Manager at Fulcrum can enjoy uncapped commission potential, providing remarkable earning opportunities based on performance. Additionally, the role offers a supportive and innovative work atmosphere, competitive salary, career progression prospects, and the chance to work on meaningful projects with high-profile clients across various industries.

Fulcrum primarily focuses on the retail, FMCG, and hospitality sectors. As a Business Development Manager, you will engage with clients from these dynamic industries, working to deliver tailored marketing strategies and solutions that meet their specific needs and drive successful outcomes.

When approaching lead generation, I prioritize building a comprehensive strategy that includes networking, researching potential clients, and leveraging my industry contacts. I use CRM tools to track interactions and gather insights, ensuring a holistic view of potential opportunities. Creativity in outreach and persistence is key to nurturing some initial interest, leading to successful conversions.

Absolutely! My experience with pitching bespoke solutions revolves around understanding client needs through initial consultations and in-depth market research. I focus on presenting tailored proposals that align with their goals while demonstrating the unique value our services bring to their specific challenges. Storytelling and relevant case studies also play a crucial role in my pitch approach.

Maintaining relationships with key clients involves regular communication, scheduled check-ins, and personalized attention to their evolving needs. I believe in active listening, being proactive in addressing any concerns, and ensuring that clients feel valued. I also share relevant industry insights and updates, which helps reinforce the partnership and solidifies trust.

I leverage a combination of market research, industry publications, networking events, and analytical tools to identify industry trends. Staying connected with thought leaders and engaging in discussions within professional circles ensures that I am informed of shifts in the market, which aids in fine-tuning our sales strategies and proposals for clients.

Collaboration with internal teams is vital for seamless delivery of services. I ensure regular communication through meetings and updates, sharing client expectations and insights gained during the sales process. I work closely with account managers, creative, and technical teams to align goals and foster a culture of teamwork, ensuring that all parties are invested in achieving outstanding outcomes for our clients.

What motivates me most is the ability to drive tangible results and help clients achieve their goals. I find joy in building lasting relationships and working strategically to develop solutions that deliver value. The thrill of closing a significant deal and contributing to the growth of the agency while supporting client success fuels my passion for this role.

I once faced a challenging situation with a client who was dissatisfied with the pace of project delivery. I scheduled a meeting to openly discuss their concerns, listening earnestly to their feedback. Together, we established a revised timeline and added checkpoints for reassurance. Proactive updates and transparency throughout the process strengthened our partnership and the client was ultimately pleased with the final outcome.

In a fast-paced environment, I prioritize tasks by assessing urgency and impact. I utilize project management tools to visualize deadlines and align with my sales pipeline. I focus on high-value activities that directly contribute to closing deals while delegating or deferring less critical tasks. I also adapt quickly to changing priorities without losing sight of long-term goals.

Negotiation is a core component of business development, as it's essential for aligning expectations and securing agreements that benefit both parties. I approach negotiations as collaborative conversations rather than contentious discussions, emphasizing shared goals. My aim is to create win-win scenarios while remaining flexible and open to alternative solutions that meet both our agency's and the client's needs.

Creativity is vital in business development as it allows for crafting unique solutions tailored to meet specific client challenges. It also drives innovative strategies that set offerings apart from competitors. By thinking outside the box, I can propose out-of-the-norm approaches that resonate with clients and open doors to further conversations, ultimately leading to successful partnerships.