Content Marketing Manager - Conversion Copy, LATAM, Remote

As a Content Marketing Manager - Conversion Copy at Fundraise Up, your primary responsibilities will include creating and optimizing content initiatives designed to drive conversions. You’ll develop compelling copy for landing pages and ads, craft high-performing email sequences, and create various conversion-oriented assets such as infographics and reports. Additionally, you’ll analyze content performance, allowing you to continuously iterate and improve key performance indicators.

To be considered for the Content Marketing Manager - Conversion Copy role at Fundraise Up, you'll need a minimum of 5 years of experience working with non-profit organizations or a solid understanding of their challenges in fundraising. Experience in writing for B2B SaaS or tech platforms is essential, alongside a passion for creating engaging, results-driven content.

Fundraise Up invests in the growth of their team members, offering reimbursement for relevant professional education—up to $1,500 annually! This approach ensures that as a Content Marketing Manager - Conversion Copy, you'll have the resources you need to stay on top of market trends and best practices in content marketing.

In addition to a competitive salary and stock options, Fundraise Up offers a range of benefits for their Content Marketing Manager - Conversion Copy. These include 30 days off, home office setup assistance, reimbursement for language courses, and fitness memberships. We want to ensure our team members are both supported and well-rested!

The essential skills for a Content Marketing Manager - Conversion Copy at Fundraise Up include excellent writing and editing capabilities, a data-informed mindset to drive enhancements in content, and experience in optimizing engagement and conversions. Additionally, candidates should be collaborative, working effectively across teams such as Sales, Partner Marketing, and Events.

At Fundraise Up, the performance measurement process for a Content Marketing Manager - Conversion Copy involves continuously analyzing the content you yield. This includes tracking engagement rates, conversion metrics, and campaign performance, allowing you to iterate and improve the effectiveness of your content initiatives.

The remote work culture at Fundraise Up allows the Content Marketing Manager - Conversion Copy to work flexibly while still being fully integrated into the team. You'll collaborate with team members from all over LATAM, benefiting from diverse perspectives and ideas despite geographical barriers.

In answering this question, highlight any specific campaigns or projects where your content directly contributed to increased conversions. Discuss your process for researching and implementing best practices in conversion copywriting and the results achieved.

Explain your approach to analytics in content marketing. Mention specific metrics you use to assess performance, such as click-through rates, engagement levels, and lead generation, and how you utilize this data to refine your strategies.

Discuss the techniques you use for A/B testing, subject line optimization, and audience segmentation. Provide examples of past email campaigns and the performance improvements you drove through these strategies.

To effectively connect with a non-profit audience, share how you conduct market research, develop personas, and apply insights to create relatable and compelling content that addresses their unique challenges and goals.

Share a specific example of a challenging project, detailing the difficulties faced and your strategies for overcoming them. Emphasize your problem-solving skills and resilience in the face of adversity.

Illustrate your collaborative approach by providing examples of how you’ve worked with cross-functional teams to integrate different perspectives and achieve unified marketing goals. Highlight any tools or methods you use for effective communication.

Describe your approach to developing a content calendar, analyzing audience feedback, and iterating on content based on performance metrics. Highlight any innovative practices you’ve adopted to keep the audience engaged.

Discuss how you value feedback from peers, stakeholders, and analytics. Share your process for integrating constructive feedback to refine your writing and enhance content effectiveness.

Express your genuine passion for supporting non-profit initiatives and community impact. Share personal stories that connect your professional skills with the broader mission of serving non-profits.

Mention various content marketing platforms, analytics tools, and project management software you are familiar with. Explain how these tools optimize your processes and maximize content impact.