Field Marketing Manager, USA, Remote

The Field Marketing Manager at Fundraise Up is responsible for developing and implementing comprehensive marketing plans that focus on events, trade shows, and networking opportunities. This role involves collaborating closely with sales teams, managing event logistics, and analyzing performance against KPIs to drive effective campaigns that support the company's objectives.

To qualify for the Field Marketing Manager role at Fundraise Up, candidates should have a minimum of 5 years of experience in field marketing, a proven track record of executing successful marketing campaigns, and strong project management skills. Excellent communication abilities and a strategic mindset are also essential.

As a Field Marketing Manager at Fundraise Up, you can expect a competitive salary, stock options, comprehensive health coverage, a generous vacation policy, and a 401(k) plan with company matching. Additionally, you’ll enjoy remote work flexibility and other perks aimed at supporting a healthy work-life balance.

The Field Marketing Manager plays a crucial role at Fundraise Up by driving demand generation and enhancing brand awareness through tailored marketing initiatives. By executing successful field campaigns and events, this role directly impacts fundraising outcomes for non-profits, ultimately promoting the mission of making charitable giving more accessible.

In the role of Field Marketing Manager at Fundraise Up, you will oversee a diverse range of events such as trade shows, webinars, customer appreciation events, and roadshows. Managing all logistical aspects of these events will be key to ensuring they align with the overall marketing strategy and generate desired outcomes.

When answering this question, highlight specific events you've managed, detailing your role in planning, logistics, and execution. Emphasize successful outcomes and any metrics that demonstrate ROI.

Discuss your project management techniques, such as using tools to track progress, setting deadlines, and aligning with team members to ensure projects stay on track. Providing examples of successful multitasking is beneficial.

Explain how you collaborate with sales teams to understand their goals and market dynamics, tailoring your campaigns to support their objectives and leveraging feedback from the sales team to improve future initiatives.

Outline the key performance indicators (KPIs) you typically track, such as attendance rates, engagement levels during events, and post-event conversion metrics, and provide examples of how you have used these metrics to refine strategy.

Discuss the resources you utilize for industry insights, such as attending webinars/conferences, reading industry publications, and networking with peers to incorporate innovative ideas into your marketing strategies.

Share a specific campaign example, detailing the creative approach you took, the objectives, and the outcomes. This shows your ability to think outside the box while also achieving measurable results.

Explain your approach to brand guidelines, collaboration with design teams, and regular training sessions to ensure that all marketing materials and communications are in line with organizational branding objectives.

Outline your event planning process, from initial brainstorming to post-event analysis. Highlight your attention to detail, budget management, venue selection, and how you ensure attendee engagement during the event.

Talk about your openness to both positive and constructive feedback, sharing how you actively seek input from stakeholders and use it to improve future marketing strategies and campaigns.

Express your passion for the non-profit sector and how Fundraise Up's mission resonates with you. Show enthusiasm for using your skills to make a tangible difference in fundraising and charitable giving.