Head of Mobile Apps

As the Head of Mobile Apps at Future, your primary responsibilities include developing and executing a comprehensive mobile app strategy for our portfolio of over 90 brands. You will lead the management of commercial and operational aspects related to distributing content to first and third-party apps, collaborating across various departments including Editorial, Subscriptions, UX, and Marketing to drive the Subscriptions digital transformation. Your role is pivotal in achieving our growth targets and enhancing user experiences.

To apply for the Head of Mobile Apps position at Future, candidates should possess extensive experience in managing multiple mobile applications, specifically within a subscription or recurring revenue model. Familiarity with data analysis and tools like GA4 and Google Workspace is essential. The ideal candidate should also demonstrate strong project management skills and a passion for creating engaging user experiences that drive customer satisfaction.

At Future, we pride ourselves on fostering a diverse and inclusive work culture, where different perspectives are valued. As the Head of Mobile Apps, you can expect to be part of a dynamic team that encourages creativity, collaboration, and innovation. We provide a supportive work environment with initiatives like our Colleague Assistance Programs and opportunities for professional growth, making it a fantastic place to advance your career.

The Head of Mobile Apps role at Future holds promising growth prospects. You’ll be leading significant initiatives that drive our digital transformation and play a key role in aligning our mobile strategy with the company's overarching goals. The experience gained in this role can open avenues for senior leadership opportunities and contribution to Future's ambitious plans as we continue to expand our presence in specialist media.

Future offers a range of benefits for the Head of Mobile Apps, including a competitive salary between £52,000 - £60,000, uncapped leave, and a profit-sharing bonus when targets are met. Additionally, employees have access to wellness support and the option to buy shares in the company through our Share Incentive Plan, allowing you to share in Future's success as we grow.

To answer this question effectively, share specific examples of mobile apps you've managed, detailing your role in their development, user engagement strategies, and outcomes. Highlight any metrics or success stories that demonstrate your impact on growth and customer satisfaction.

Discuss various user engagement strategies, such as personalized content recommendations, push notifications for updates, and user feedback mechanisms. Emphasize your understanding of user habits and how these strategies have driven customer loyalty and increased subscription renewals in previous roles.

Talk about the importance of data in decision-making. You can reference specific tools and metrics you'll use, like analytics software to track user behavior, conversion rates, or customer feedback to refine strategies and enhance user experiences.

Reflect on a particular challenge, whether it was technical issues, user adoption hurdles, or competition concerns. Share the steps you took to resolve it and how you effectively communicated and collaborated with your team during that process.

Discuss your approach to prioritization, which could include assessing project ROI, user impact, and alignment with strategic goals. Mention any tools or methodologies you use to help keep track of deadlines and ensure that projects remain on schedule.

Clearly articulate your understanding of subscription and membership models, discussing how they can generate steady revenue streams and enhance customer loyalty. Provide examples of successful apps or services that use these models and how you would leverage them in the role.

Emphasize the importance of teamwork and communication. Describe how you would establish regular meetings, use collaborative tools, and ensure that all teams share a common understanding of goals and objectives to drive project success.

Stay informed about current trends in mobile technology, such as augmented reality, AI-driven personalization, and evolving user interfaces. Share your insights on how these can be integrated into Future's mobile app strategy to remain competitive.

Discuss your method for addressing negative feedback. Highlight the importance of listening to user concerns, analyzing feedback for patterns, and implementing actionable changes to enhance user experience while communicating transparently with your audience.

Articulate your passion for mobile technology and media, and why Future's mission resonates with you. Convey excitement about the opportunity to contribute to the company’s growth and innovation, linking your skills and aspirations directly to the goals outlined in the job description.