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Associate Omni Channel Experience Manager

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About the Role

The Associate Manager, Online Experience develops category-specific strategies for the Men’s division with Global Merchants, Planning, Stores, Commercial Planning, & Marketing to drive a customerfocused shopping experience and establishes Old Navy Online as the destination for product authority and customer engagement. This position will lead category experience and be accountable for a division-specific online P&L in US and Canada, which drives a frictionless and seamless omni experience and drives continuous improvement on the site & app with a mobile-first mentality.

What You'll Do

Own the web presence and primary KPIs for key categories ensuring the site and app meet branding guidelines and consumer expectations
Partner with Global Merchant leadership to understand merchandising objectives, Merch Planning to understand inventory objectives, and Commercial Planning to understand commercial imperatives to develop the Online category experience priorities
Develop category roadmaps focused on driving improvements that result in improved customer satisfaction, increased traffic, conversion and sales.
This position will have P&L accountability for categories totaling ~$300M in annual online sales
Partner across the organization with Product Design & Development, Commercial Planning, Store Visual Merchandising, Online Operations, Innovation & Platform Operations, and Marketing to build cross-functional teams, alignment and prioritization of key initiatives
Partner with Global Merchandising teams to ensure the full assortment of products are correctly represented across our site and app
Partner with broader Old Navy Online team in the continual evolution of Old Navy online to improve primary ecommerce metrics in support of Ecommerce goals
Partner with Brand Marketing and Global Merchandising peers to proactively identify strong product stories for incoming traffic from social, email, natural search, and other channels to optimize the online customer shopping experience
Partner with Creative Marketing team and provide detailed online experience playbooks to define creative priorities to be executed against based on business plan
Examine category merchandising and commercial strategies of key competitors and best-in-class online retailers to identify the most significant opportunities to the improve the customer experience across categories.
Monitor and make recommendations for category-specific improvements with the expectation of continual improvements in conversion and revenue across all devices
Provide leadership and partnership in the ideation of A/B tests to optimize the customer experience for both divisional experience and new site functionality
Analyze data at a granular level, summarize concisely and report out key learnings. Distill trends from raw data. Use reporting to drive changes in division experience and site improvements.
Daily monitoring and reporting on primary KPIs to understand the business and help optimize conversion and revenue goals.

Who You Are

2+ years professional experience in ecommerce or strategy functions in DTC and/or Indirect Ecommerce business
3-5 years Industry experience in CPG, FMCG, Beauty, Fashion, or Apparel verticals as part of a matrixed enterprise with $8B+ in annual revenue
Demonstrated experience in commercial planning for Ecommerce business inclusive of directly managing or partnering with cross-functional teams managing pricing and promotional strategies to deliver on Ecommerce sales and margin targets
Demonstrated experience in improving online conversion rate, average unit retail, and revenue per visit
Demonstrated experience in getting key priorities supported through influence of crossfunctional teams

Average salary estimate

$80000 / YEARLY (est.)

min

max

$70000K

$90000K

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What You Should Know About Associate Omni Channel Experience Manager, Gap Inc.

At Old Navy, we're on the lookout for a vibrant Associate Omni Channel Experience Manager to join our team at our SF - 2 Folsom location. In this exciting role, you will take the lead in crafting innovative, category-specific online strategies, especially within our Men’s division. Collaborating with our talented Global Merchants and partnering across various departments such as Planning, Stores, Commercial Planning, and Marketing, you'll be instrumental in developing a shopping experience that truly engages our customers. Your mission? To establish Old Navy Online as the go-to destination for product expertise while ensuring a seamless omni-channel experience for our customers. You’ll manage an online P&L for categories totaling approximately $300M in annual sales, aiming for continuous improvement in our site and app through a mobile-first lens. This involves owning the web presence for key categories and aligning with cross-functional teams to enhance customer satisfaction, drive traffic, increase conversion rates, and optimize sales. Every day will be an opportunity to innovate, whether that means analyzing competitive merchandising strategies or creating A/B tests to boost customer experience. If you're passionate about driving ecommerce success and making an impact in the fashion industry, we would love to hear from you!

Frequently Asked Questions (FAQs) for Associate Omni Channel Experience Manager Role at Gap Inc.

What are the primary responsibilities of an Associate Omni Channel Experience Manager at Old Navy?

As an Associate Omni Channel Experience Manager at Old Navy, your responsibilities include developing category-specific online strategies, owning the web presence and ensuring primary KPIs are met, collaborating with Global Merchants and various planning teams, and leading initiatives to enhance customer satisfaction and drive sales for categories totaling approximately $300M in annual online revenue.