Channel Marketing Manager, North America

As a Channel Marketing Manager at Genetec, your main responsibilities include developing B2B marketing strategies that drive engagement across the partner ecosystem, collaborating with strategic partners to launch marketing campaigns, managing partner-focused events, and tracking marketing initiatives to measure effectiveness. You’ll be at the forefront of enhancing brand visibility and improving sales opportunities in North America.

To qualify for the Channel Marketing Manager position at Genetec, you should have a Bachelor’s degree in marketing, business, or a related field. Additionally, 7 or more years of experience in B2B channel marketing or partner marketing, particularly within the security or IT sectors, is required. Strong project management, communication, and relationship-building skills are essential.

Genetec supports its Channel Marketing Managers through various means such as an attractive compensation package, a 401K matching program, and a Training Tuition Reimbursement Program. The company also emphasizes work-life balance with a flexible work schedule to ensure that employees can thrive both professionally and personally.

Successful Channel Marketing Managers at Genetec need to possess strong project management skills, exceptional communication abilities, and a knack for relationship-building. Additionally, being a strategic thinker who can develop impactful marketing initiatives and having the ability to manage multiple projects effectively are essential skills for this role.

The ideal candidate for the Channel Marketing Manager position at Genetec will have significant experience in B2B channel marketing, preferably in technology or security industries. They should love working within a collaborative team environment, enjoy leading projects, and demonstrate a creative approach to marketing that leverages the complexities of channel models.

A successful channel marketing strategy is one that aligns with the overall business goals, leverages partner strengths, and includes measurable campaigns to track performance. It also requires regular communication and collaboration with partners to ensure that marketing initiatives meet their needs.

In a previous role, I managed a multi-channel marketing campaign that increased demand for a newly launched product. By collaborating with sales and partners, I tailored the messaging for different segments and tracked the results via analytics tools, which revealed a 30% increase in engagement.

I prioritize projects based on their alignment with strategic goals, impact potential, and deadlines. Additionally, I use project management tools to keep everything organized and ensure that all stakeholders are on the same page, which helps in effectively managing workloads.

I use a combination of analytical tools to track key performance indicators, such as conversion rates, engagement levels, and ROI. I regularly review these metrics to adjust strategies and improve future marketing efforts.

I ensure collaboration by maintaining open lines of communication, understanding their goals, and involving them in the planning process. Regular check-ins and joint meetings help align our objectives and strengthen our partnership.

Creativity is essential in developing engaging campaigns that capture attention and create memorable experiences. Innovative approaches can differentiate our offerings in a competitive marketplace and resonate with partners and their customers.

I approach challenges by proactively identifying potential issues and collaborating with my team and partners to find solutions. Staying adaptable and maintaining a positive attitude also helps to navigate difficulties.

I find the integration of digital tools and analytics in channel marketing particularly exciting as it allows for more personalized and effective campaigns. Additionally, the increased focus on sustainability in marketing practices is an emerging trend that I believe will shape the future.

Building new relationships requires a personal touch; I would take the time to understand their business needs and demonstrate how our marketing initiatives can help them achieve their goals. Frequent follow-ups and being responsive also play key roles in establishing trust.

Genetec’s commitment to innovation, professional development opportunities, and an inclusive work culture makes it a fantastic place to work. The emphasis on work-life balance and collaboration aligns perfectly with my career aspirations and values.