Job details

Marketing Manager

Worth AI is on the lookout for a dynamic and strategic Marketing Manager to join our innovative team. In this role, you will be at the forefront of driving marketing initiatives that align with our mission to revolutionize decision-making in businesses through the power of AI technology. Worth AI is committed to fostering a culture of inclusivity and diversity, where every member contributes unique perspectives to achieve collective success.

The ideal candidate will lead the marketing team by defining and executing programs to drive awareness, generate leads, assist & enable sales, and manage marketing for upsell and cross-sell initiatives for new and existing products. .The position also works closely with the product team, as well as sales, operations and customer success. The perfect candidate will also have Marketing Agency, extensive copy-writing/technical writing experience and a vast experience marketing a diverse product suite managing multiple products simultaneously.

You will be responsible for analyzing market trends, customer insights, and competitive landscapes to inform our marketing strategies. If you are a creative thinker with excellent leadership skills and a passion for technology, we invite you to join us in making a meaningful impact in the industry.

Responsibilities

KPI Management

Define, track, and analyze key marketing KPIs to measure the effectiveness of campaigns and overall marketing strategy.
Develop and maintain dashboards and reports to present performance insights to stakeholders.
Use data-driven insights to optimize marketing efforts and improve ROI.

Marketing Strategy & Roadmap Development

Develop comprehensive marketing roadmaps aligned with company goals and objectives.
Collaborate with cross-functional teams to ensure alignment between marketing, sales, and product strategies.
Identify new market opportunities and create plans to capture them.

Tactical Operations Management

Oversee the execution of marketing campaigns across multiple channels, including digital, social media, email, events, and traditional media.
Manage budgets, timelines, and resources to ensure projects are delivered on time and within budget.
Coordinate with internal teams and external vendors to ensure seamless execution of marketing initiatives.

Team Collaboration & Leadership

Lead and mentor a team of marketing professionals, fostering growth and accountability.
Facilitate effective communication within the team and with other departments.
Encourage a culture of innovation, collaboration, and continuous improvement.

Market Research & Competitive Analysis

Conduct market research to stay informed about industry trends, customer needs, and competitor activities.Use insights to refine strategies and maintain a competitive edge.

5+ years B2B SaaS / software marketing experience
2+ years managing direct reports
Experience with Hubspot required
Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, market research, overarching product messaging, pricing, etc.
Significant experience initiating and driving a range of GTM programs including, sales collateral, educational content, press, social media, webinars, case studies, webinars, trade shows, social media, sales collateral, etc.
Must have experience with product launches and and managing diverse product suites
Must possess outstanding writing skills and a talent for making complex concepts and features sound simple and desirable.
Must have experience with solution-based message creation
Must have vast experience working with sales departments, tech/dev departments, operations/customer success departments
Have a passionate, outgoing personality - able to create a sense of excitement both internally and externally for WORTH AI INC

Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Life Insurance
Unlimited Paid Time Off
9 paid Holidays
Family Leave
Hybrid work
Free Food & Snacks (Orlando)
Wellness Resources

Average salary estimate

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What You Should Know About Marketing Manager, Worth AI

Worth AI is searching for an enthusiastic and strategic Marketing Manager to become a vital part of our innovative team! As the Marketing Manager, your primary goal will be to drive compelling marketing initiatives that resonate with our mission of transforming decision-making through cutting-edge AI technology. We pride ourselves on maintaining an inclusive and diverse workplace where each employee brings unique insights to the table. In this role, you'll lead a talented marketing team, creating impactful programs to elevate brand awareness, generate leads, and support sales initiatives for both new and existing products. Collaborating closely with our product, sales, operations, and customer success teams will be essential in aligning our marketing efforts with strategic goals. Your analytical skills will shine as you delve into market trends and competitive landscapes to inform our marketing strategies. We're looking for someone who possesses a blend of creativity and technical acumen, along with a background in running marketing for diverse products. If you have a passion for technology and a drive to make a meaningful impact in the industry, we would love to have you on board as our Marketing Manager at Worth AI!

Frequently Asked Questions (FAQs) for Marketing Manager Role at Worth AI

What qualifications are needed for the Marketing Manager position at Worth AI?

To become the Marketing Manager at Worth AI, candidates should ideally have over 5 years of B2B SaaS or software marketing experience, along with at least 2 years of management experience. Proficiency in HubSpot is a must, alongside a proven track record in creating comprehensive marketing strategies encompassing customer research and competitive analysis.