GroupM | Senior Performance Specialist

As a Senior Performance Specialist at GroupM, you will be responsible for managing acquisition campaigns on platforms such as Meta, TikTok, and Google. Your role will involve optimizing campaigns in collaboration with external partners, seeking out new media channels for acquiring leads, and recommending lead magnets to support client projects. Additionally, you'll assist in formulating acquisition strategies for our clients' brands and contribute to building CRM solutions on their brand sites.

To be considered for the Senior Performance Specialist role at GroupM, candidates should have a minimum of three years of experience in a similar role, along with a strong foundation in performance marketing. Proficient knowledge of strategic planning, media channels like Meta and Google, and a proven ability to analyze and draw conclusions from data are also essential. Fluency in English is required, enabling effective communication with international teams.

GroupM is committed to the ongoing professional development of our team members, including Senior Performance Specialists. We provide access to the latest technologies, collaborative training opportunities, and international projects that foster growth. Our work culture promotes sharing knowledge, ensuring that you learn from some of the most experienced professionals in the marketing and advertising industry.

The work environment at GroupM is dynamic and engaging, placing a strong emphasis on teamwork and collaboration. As a Senior Performance Specialist, you will find yourself in a culture that appreciates hard work and every team member’s contributions. We provide flexible working hours and a supportive atmosphere where ideas are encouraged and social events foster team bonding.

In the role of Senior Performance Specialist at GroupM, you will work with cutting-edge technologies and tools related to performance marketing and campaign management. This includes platforms for programmatic advertising, analytics tools for data interpretation, and CRM systems for building client relationships. Our commitment to staying ahead means you’ll always be using the latest resources available in the industry.

At GroupM, Senior Performance Specialists enjoy a broad range of benefits, including hybrid working options, health insurance, access to sports programs, and language course funding after three months of employment. Additionally, our stimulating work environment is complemented by opportunities for personal growth, team events, and a work-life balance that accommodates individual needs.

One of the perks of working as a Senior Performance Specialist at GroupM is the relaxed dress code. We believe in expressing individuality, so you can dress as you prefer while still maintaining a professional demeanor. This flexibility enhances our friendly and inclusive work culture, making the office a more enjoyable place.

When answering this question, detail specific campaigns you've managed, the platforms utilized, and the outcomes achieved. Highlight your ability to optimize campaigns and discuss the strategies you employed to reach the desired KPIs, demonstrating your expertise in performance marketing.

Explain your process for evaluating ad performance metrics, discussing how you adjust budgets, targeting, and creatives based on data insights. Emphasize the importance of A/B testing and continuous analysis to enhance campaign effectiveness.

Share your experience in collaborating with external partners like affiliates or advocacy groups. Discuss how you ensure alignment on campaign goals and expectations, and provide examples of successful partnerships that led to improved outcomes.

List the data analysis tools you are experienced with, such as Google Analytics, social media insights, or marketing automation platforms. Describe how you use these tools to gather actionable insights that inform your marketing strategies.

Discuss your dedication to continuous learning and staying informed about industry changes. Mention resources you use, such as industry blogs, podcasts, webinars, or networking with peers in the marketing field.

Provide a detailed account of a challenging scenario in a campaign, focusing on the issues faced and the solutions implemented. This showcases your problem-solving skills and ability to navigate complex situations in performance marketing.

Explain your positive approach to receiving feedback, seeing it as an opportunity for growth. Discuss how you incorporate constructive criticism into your work and adapt strategies to enhance campaign results.

Identify key performance indicators (KPIs) you monitor, like conversion rates, ROI, or customer acquisition cost. Explain why these metrics are important for measuring success and how they influence your future strategies.

Describe a specific lead magnet you've used effectively, detailing how it attracted leads and enhanced the client’s brand. Discuss the creative process and the outcome, including growth in lead acquisition.

Connect your skills and career aspirations with what GroupM stands for. Emphasize your alignment with the company's culture, the opportunities for professional development, and your eagerness to contribute to the team’s success in performance marketing.