Senior Executive Programmatic /test

In the role of Senior Executive Programmatic at GroupM, you will implement digital campaigns and ads utilizing platforms such as DV360, MediaMath, and The Trade Desk while developing partnerships with regional teams across the globe. Your main responsibilities include ensuring compliance with GroupM guidelines, monitoring campaign performance, and generating detailed reports for analysis.

To apply for the Senior Executive Programmatic position at GroupM, candidates should have a bachelor's degree and a minimum of one year of experience in programmatic campaign implementation. Proficiency in English at an advanced level (B2-C2) is also required, enabling effective communication with international teams.

As a Senior Executive Programmatic at GroupM, you'll primarily work with digital marketing platforms such as DV360, MediaMath, The Trade Desk, and YouTube TrueView. Familiarity with these platforms will help you successfully develop and manage digital campaigns.

The Senior Executive Programmatic role at GroupM supports digital campaign implementation by ensuring all ads meet the necessary guidelines. You will facilitate strong collaboration with various regional teams to ensure that campaigns are executed flawlessly in line with strategies and objectives.

Yes, the Senior Executive Programmatic position at GroupM offers a hybrid or remote working model. However, candidates must be residents of Mexico or hold valid work permits, as this role cannot be performed from abroad.

Data accuracy is critical in the Senior Executive Programmatic position at GroupM. You will be responsible for ensuring that all campaign data from platforms is accurate, which is essential for generating reliable performance reports and driving improved campaign outcomes.

As a Senior Executive Programmatic at GroupM, you will be expected to generate daily campaign reports, providing insights and updates to the regional Programmatic teams. This reporting is vital for monitoring campaign performance and achieving continuous improvement in processes.

When answering this question, highlight your hands-on experience with DV360, mentioning any campaigns you've run, your role in them, and the results achieved. Describe the strategies you implemented and your understanding of the platform's features that contributed to campaign success.

Use the STAR method (Situation, Task, Action, Result) to describe a specific campaign. Outline your involvement, the objectives, the strategies you utilized, and the measurable outcomes. Emphasize how your actions led to successful results while showcasing your problem-solving skills.

Explain your approach to ensuring compliance by discussing the systems and checks you put in place during campaign executions. You may mention your awareness of industry regulations and how you stay updated on GroupM's specific guidelines.

Discuss the tools and metrics you utilize to monitor campaign performance, including key performance indicators (KPIs) that you track regularly. Mention how you make adjustments based on those metrics to optimize campaigns.

Highlight your analytical skills here by discussing how you would identify problems and implement solutions. Talk about your process for analyzing data, making quick adjustments, and possibly A/B testing different strategies.

Mention the key elements that you believe are necessary in reporting, such as data accuracy, clarity, and insights derived from the campaign’s performance. Explain how you structure reports to provide useful information to stakeholders.

Discuss your strategies for building relationships, such as regular communication, collaborating on projects, and establishing trust through transparency and results. Emphasize your proactiveness in reaching out and your interpersonal skills.

Here, you can name specific tools you are familiar with—like Google Analytics, Excel, and any programmatic specific tools—and discuss your proficiency with them in analyzing campaign data and making data-driven decisions.

Explain your methods for keeping yourself informed about the latest trends, whether through industry publications, webinars, networking with peers, or participating in online forums and communities related to digital advertising.

This question should connect your career goals and values with those of GroupM. Discuss what excites you about their commitment to innovation in advertising and how you see yourself contributing to their mission of shaping the next era of media.