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We’re looking for a product marketer who can help us continue to grow as the #1 credit-building app. Kikoff financial products have already helped hundreds of thousands of customers improve their credit scores; and with your help we can improve the financial lives of millions more.

Product Marketing at Kikoff means you will be directly responsible for the adoption and customer experience of our products. You’ll be rolling up your sleeves and talking to customers, analyzing data, and whiteboarding to come up with the best strategies. This is a highly collaborative and cross-functional role, you’ll partner closely with many teams: product, design, engineering, customer support – and more! 

What you can expect in this role:

  • Turn customer insights into product marketing strategy: speaking to customers is very important to us – we expect you to roll up your sleeves and get direct feedback from customers: analyzing customer data, partnering with our Customer Support team, conducting survey, customer interviews, and more.

  • Create and execute on go-to-market plans: you’ll own a roadmap for product adoption and initiatives to ensure the best possible customer experience. 

  • Launching new products & features: as part of a high growth startup, you’ll have the opportunity to drive the launch & adoption of multiple new products and features.

  • Own end-to-end marketing campaigns: you’ll work with a team to execute on marketing campaigns, from campaign strategy, to design and creative, and then sharing the results and metrics. 

What will help make you successful:

  • Customer-focus: you always think of the customer first and make sure we never lose sight of that as a company. Our products and company will be successful if we make sure we’re helping our customers first and foremost.

  • Attention to detail: You’re scrutinizing every detail of the customer experience to identify pain points and opportunities. 

  • Team player: you’re able to effectively lead others towards a common goal, explain insights and data, and manage a complex project.

  • Product marketing experience: ideal candidates will have 3+ years of product marketing specific experience.

About Kikoff:
Kikoff is a personal finance platform designed to help millions of underserved Americans achieve financial wellness. Our mission is to provide refreshingly fair, effective, and simple pathways for everyday people to meet their financial goals. We design financial products that simplify credit building so our users can reach their financial goals. Kikoff is a Series B company and has raised over $42 million in total funding. Investors include Portage Ventures, Lightspeed Venture Partners, GGV, Coatue, Core Innovation Capital, and basketball star Stephen Curry. Kikoff was founded in 2019 and is headquartered in San Francisco with an office in Reno.

Why Kikoff:

This is a consumer fintech startup, and you will be working with serial entrepreneurs who have built strong consumer brands and innovative products. We are backed by some of Silicon Valley’s top VCs. We value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and work relationships. Yes, you can build an exciting business AND have real-life real-customer impact.

💰 US salary range for this full-time position consists of base + equity + benefits

Our salary ranges are determined by role and experience:

100k - 135k base + equity

🏥 Medical, dental, and vision coverage - Kikoff covers the full cost of health insurance for the employee!

📈 Stock Options

🏝 Generous unlimited vacation policy to help you recharge

Visa sponsorship available: Kikoff is willing to provide sponsorship for H1-B visas and U.S. green cards for exceptional talent.

Equal Employment Opportunity Statement:

Kikoff Inc. is an equal opportunity employer. We are committed to complying with all federal, state, and local laws providing equal employment opportunities and considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdfhttps://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf 

If you need reasonable accommodation for a job opening please connect with us at talent@kikoff.com and describe the specific accommodation requested for a disability-related limitation. Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process.

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Average salary estimate

$117500 / YEARLY (est.)
min
max
$100000K
$135000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Product Marketing Manager, Kikoff

Are you ready to take on the exciting role of Product Marketing Manager at Kikoff? Based in vibrant San Francisco, Kikoff is on a mission to improve financial wellness for underserved Americans, and we need your marketing expertise to help us grow as the leading credit-building app. You'll directly impact our customer's financial lives, turning their insights into powerful marketing strategies. Your responsibilities will include developing go-to-market plans, launching innovative products and features, and executing comprehensive marketing campaigns—all while collaborating with cross-functional teams like product, design, engineering, and customer support. Your customer-centric approach is essential as you engage directly with users through data analysis, surveys, and interviews to ensure we're meeting their needs. Having a keen eye for detail will help you identify pain points and opportunities for enhancing the customer experience. With at least 3 years of product marketing experience under your belt, you're ready to join our high-growth startup and partner with passionate individuals who've built renowned consumer brands. At Kikoff, your work will truly matter; you'll help millions achieve their financial goals while enjoying benefits like competitive salary, stock options, and unlimited vacation. So if you're eager to make a real difference in the fintech world, join us at Kikoff and be part of something impactful!

Frequently Asked Questions (FAQs) for Product Marketing Manager Role at Kikoff
What does a Product Marketing Manager at Kikoff do?

As a Product Marketing Manager at Kikoff, you play a crucial role in developing marketing strategies based on customer insights. You will engage directly with users to gather feedback, oversee the launch of new products, execute marketing campaigns, and collaborate with various teams to ensure a superior customer experience.

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What qualifications are needed for the Product Marketing Manager position at Kikoff?

Candidates for the Product Marketing Manager role at Kikoff should possess at least 3 years of product marketing experience. A strong focus on the customer experience, attention to detail, and the ability to work collaboratively in a team-oriented environment are essential for success in this position.

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What is the expected salary range for a Product Marketing Manager at Kikoff?

The salary for a Product Marketing Manager at Kikoff ranges from $100,000 to $135,000, plus equity and benefits. This competitive compensation reflects the importance of the role and the value you bring to the Kikoff team.

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How does Kikoff support employee development for the Product Marketing Manager role?

Kikoff is committed to employee growth and provides opportunities for development through cross-functional projects, mentorship from industry leaders, and access to training resources that enhance both professional skills and personal growth.

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Can I expect to work from home in the Product Marketing Manager role at Kikoff?

While the specific work arrangement for the Product Marketing Manager position at Kikoff may vary, the company values flexibility. Employees can expect a supportive environment that allows for a healthy work-life balance, including options to work remotely.

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Common Interview Questions for Product Marketing Manager
Can you describe a successful product marketing campaign you managed?

When answering this question, focus on a specific campaign where you were instrumental in its success. Discuss your role, the strategies you implemented, and the metrics that demonstrated the campaign's effectiveness, showcasing your ability to drive results.

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How do you approach gathering customer insights?

To effectively gather customer insights, discuss methods such as conducting interviews, surveys, and analyzing data. Highlight your efforts in understanding customer needs and how this information shapes your marketing strategies.

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What tools do you use for project management in product marketing?

Share specific project management tools you have experience with, such as Asana, Trello, or Jira. Discuss how these tools help you stay organized, meet deadlines, and collaborate with your team more efficiently.

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What motivates you to work in product marketing?

Communicate your passion for understanding customer needs and translating that into effective marketing strategies. Highlight any previous experiences that sparked your interest in product marketing and how this aligns with Kikoff's mission.

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How do you measure the success of a product marketing campaign?

Discuss key performance indicators (KPIs) relevant to evaluating the impact of your marketing campaigns, such as customer acquisition costs, conversion rates, and customer feedback. Emphasize your analytical skills in interpreting these metrics.

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How do you handle conflicting feedback from customers?

Demonstrate your problem-solving skills by discussing how you would prioritize feedback based on data and overall customer satisfaction. Explain your approach in balancing conflicting insights while keeping the company's goals in mind.

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Can you provide an example of how you've worked collaboratively with cross-functional teams?

Refer to a specific instance where you collaborated with different teams, such as product and design, to achieve a common goal. Highlight your communication skills and ability to bring together varying perspectives for a successful outcome.

Join Rise to see the full answer
What is your experience with go-to-market strategies?

Share examples from past roles where you developed and executed go-to-market strategies. Discuss how this experience will benefit you in the role of Product Marketing Manager at Kikoff.

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How do you stay current with industry trends in product marketing?

Talk about attending industry seminars, following relevant blogs, or participating in professional networks to stay informed on trends. Showing your commitment to continuous learning will resonate positively in the interview.

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What do you think makes Kikoff's approach to financial wellness unique?

Express your understanding of Kikoff’s mission and values while discussing the unique aspects of its products. Your knowledge will demonstrate your enthusiasm for the company and how you can contribute to its goals.

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Kikoff is a personal finance platform offering credit-building solution. The company headquartered in San Francisco aims to provide fair, effective, and simple pathways to meet your financial goals.

43 jobs
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BADGES
Badge Women LedBadge ChangemakerBadge Flexible CultureBadge Future MakerBadge Rapid Growth
CULTURE VALUES
Inclusive & Diverse
Startup Mindset
Collaboration over Competition
Growth & Learning
Mission Driven
Passion for Exploration
Rapid Growth
Customer-Centric
Transparent & Candid
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
December 11, 2024

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