Job details

Senior Measurement Consultant

Choreograph is the global data and technology business unit in GroupM. It unifies the data, analytics, technology consulting, and technology expertise across the GroupM network in a dedicated unit that enhances data and analytics services and deploy best-in-class media planning, activation, and measurement tool and methodologies.

We are looking for a Senior Measurement Consultant to join our Measurement team, composed by 22 Consultants. The team is young, talented, and dynamic.

The candidate will work closely with both internal WPP/GroupM Agencies and external clients on business with the aim to provide strategic and tactical insight in order to optimize marketing investments and maximize ROI.

RESPONSIBILITIES

Measure and analyze impact of marketing activities on client business goals
Analyze different type of metrics like business data, macro-economic dynamics, web analytics, media and marketing investments, promotion, call center data and other relevant factors
Develop Marketing Mix Models, Regression Based Attribution Models, Multi-touch Attribution and other analytical solutions to provide data driven recommendation supporting media investment allocation and planning
Evaluate different Marketing and Media Scenarios, forecasting business results and supporting marketing strategy
Manage the relationships with internal and external stakeholders, to lead the whole analysis process, from data collection up to final presentation and discussion with the client
Design and develop performance reports, defining the Key metrics & actionable insight

ABOUT YOU

A curious and data-oriented mindset, with economic-mathematic-statistic background
Strong analytical skills set and problem solving
Excellent communication and presentation skills, combined with the ability to collaborate across teams
Strong interest for the interpretation of business data
Excel and PowerPoint proficient
Knowledge of the English language
Have a strong orientation toward team working, collaboration and support of colleagues, while always maintaining a positive approach
3+ years of working experience

The knowledge of the following will be considered as a plus:

Previous experience with Marketing Mix Modeling/Econometric Modeling
BI tools like PowerBI, Data Studio, Tableau, QlikView
Python/R/Sql/Google Cloud Platform/Scripting Skills
Previous experience in a Consulting/Analytic Roles

LOCATION

WPP Campus in Milan (plus the option for hybrid working).

We are proud to have a team made up of individuals from diverse backgrounds, experiences, and identities. We believe that this diversity is a strength. This position is also open to individuals belonging to Categorie Protette under Law 68/99.

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