Growth Marketing Manager

Are you THIRSTY? 

Join us in a whole new floral world.

The Qi is a new ancient wellness brand on a mission to empower you to feel more joy, beauty, and inner calm on a daily basis through a sensory whole flower tea ritual.

The Qi is looking for an experienced Head of Growth to join our small and mighty team to lead Marketing and Growth. This is a high-impact role where you will set a vision and roadmap for all channels to take The Qi's marketing to the next level. You would own the end-to-end strategy, execution, and experimentation of The Qi marketing campaigns that are truly holistic, and help drive acquisition to our DTC website, overall brand/product awareness, and distribution channel expansions.

You will be responsible for building, accelerating and scaling The Qi's performance marketing to ensure it scales our impact and provides a competitive advantage. In this role, you would lead the expansion of The Qi and executing a 3 years plan to gain asymmetric e-commerce share through key growth strategies, including selection, performance marketing, operations, customer experience, pricing and promos, and e-commerce fundamentals.

This is a full-time position based in NYC with the flexibility to work remotely in 2021. Salary + equality. 

What you will accomplish:

Holistic Performance Marketing 

• Develop the strategy, execution, and experimentation to scale The Qi across all channels.
• Help set up success metrics and performance reporting across all forms of performance paid media; set CPA:LTV targets, define omnichannel attribution methodology, and build custom models to ensure decisions lead to desired omnichannel ROI and brand health in the long run.
• Help lead optimization of e-commerce website, SEO, email marketing, and social media channels to increase conversion.
• Drive efficiencies through automation of reporting and manual workflows on the media side; take ownership over redesigning processes and cross-functional ways of working.
• Lead creative development for all media, including translation of insights into testable hypotheses, leading ideation sessions, driving prioritization, overseeing sprint cycles, helping manage dedicated creative resources, identifying new external partners; offer expert input and media-driven insights to brand campaign creative development.
• Serve as the key senior point of contact for external agencies and media companies, stepping in to handle difficult conversations, negotiating to get the most out of our investment, and nurturing long-term relationships.
• Foster a network of connections at peer companies to stay abreast of trends; compile industry research, competitive landscape information, explore new tools and systems.

E-commerce Growth 

• Define and build the right capabilities that help us scale the business and gain asymmetric share in a way that is accretive and gives us a competitive advantage.
• Own the sales forecast & roadmap for scaling The Qi
• Set efficiency targets, build budgets, and manage/oversee all marketing initiatives and campaigns 
• Owning Programs for improving LTV of our existing customers by fostering loyalty/retention and increasing cross-sell.

Build a Performance Marketing function that scales with our business

• Establish a compelling and inspiring vision to become the most effective performance-driven CPG brand in the US. 
• Establish strong, collaborative working relationships to deliver common business metrics with key commercial functions (Marketing, DTC Product & Email, Insights, Comms), and collaborate across functions (Retail, Engineering, Analytics, etc) to inspire them behind your vision.
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This might describe you:

• +5 years of experience leading Performance Marketing and e-commerce growth at a high-growth DTC / eCommerce brand or omnichannel brand.
• Extensive experience setting goals, building forecasts, and delivering against monthly spend, CPA, LTV, and ROI targets across all forms of marketing.
• Experience in understanding omnichannel businesses and customer journeys across B&M and DTC. 
• Deep hands-on experience managing the following channels for both direct response and brand objectives: Affiliate, Facebook, Search, Podcast, Inserts.
• Proven track of developing marketing campaigns for customer lifecycle, subscription, membership, and retention. 
• Effective collaborator with cross-functional partners
• Enterprising “doer,” with an ownership mentality and a bias towards action and taking initiative to drive improvements yourself.
• Highly analytical, structured thinker who is able to glean clear, salient ideas from complex information and very clearly communicate them to a diverse set of stakeholders in a way they will understand.
• Strategic, can “think the business” and get inside the mind of the customer, translating quantitative and qualitative data and insights into intelligent marketing strategies.
• Always seeking to learn, re-learn, and improve yourself, your team, and the world around you.
• General awesomeness and a sense of humor is a HUGE plus.